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Press Release Archive

Find press releases and media announcements archived in Red Roof®’s Media Center. Your source for all Red Roof news, looking back to 2011. One Stop for All Your Red Roof® News.

  • RED ROOF® OFFERS TRAVELERS SAVINGS WITH SUNNY SPRING BREAK DEALS | March 22, 2017

    Columbus, OH – March 22, 2017 – Calling all spring breakers! The sun is out, flowers are blooming and adventure awaits. Red Roof® is awakening travelers out of their winter hibernation with special deals in popular sunny locations guaranteed to put some spring in their travel. From beach goers to thrill seekers, Red Roof is accommodating all types of travelers and proving that a great spring break doesn’t have to break the bank.

    From relaxing beaches to rambunctious theme parks, Florida has long been established as a hot spot spring break destination, and this year is no different. Orlando is one of the top three cities for domestic spring break locations this season, while Fort Lauderdale is the fourth[1]. There are also a few popular destinations boasting lower Spring Break rates than last year throughout a six week travel period (March 18th – April 30th), among which are Florida favorites Panama City Beach (21% less expensive), Tampa (18%) and Ft. Lauderdale (13%)[2]. And with Red Roof’s Florida-only promotion, now has never been a better time to book a stay in the Sunshine State. From now through April 30th, guests can save 20% at select Florida properties, including Red Roof Inn Orlando South – Florida Mall, Red Roof Inn Tampa Fairgrounds – Casino and more. To book the discount, use promo code 622089. With 14 properties statewide participating in the promotion, travelers can experience Florida and take advantage of Red Roof’s convenient locations, affordable rates and Upscale Economy® amenities.

    “Red Roof understands the lure of popular spring break destinations like Florida,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “A beautiful tropical vacation or family getaway is no longer out of reach. With upgraded properties, Red Roof has redefined guests’ expectations, especially during the peak season, allowing travelers the freedom to plan, book and stay while also saving substantially.”

    Millennials make up a large majority of Spring Break travelers. Now taking the role of the nation’s largest living generation, surpassing baby boomers[3], millennials also tend to value experiences while traveling over fancy accommodations.[4] With low rates, clean and comfortable rooms and fast and free Wi-Fi at over 500 locations across the country, Red Roof makes lodging affordable, relaxing and entertaining. Red Roof’s Experience Pages for all of its locations in the U.S. also provide super-localized guides and tips on how to experience and enjoy each specific city. Being a millennial on a budget with a wanderlust for travel can make traveling seem impossible, but with money saved at Red Roof, travelers can splurge on, indulge in those valuable experiences that range from water activities, to theme parks, to music festivals and more.

    Guests can save even more money with Red Roof’s other great promotions through the end of March. Red Roof is offering a 15% Off National Pet Discount for guests traveling with pets. Pets stay free at all Red Roof locations, allowing travelers bring their furry friends along for their spring break adventures hassle-free while enjoying extra savings. Red Roof also salutes and rewards all the brave service men and women with a dedicated 15% Government and Military Discount throughout March.

    Pack the sunblock and beach chairs and book the perfect spring getaway now at redroof.com or by calling 800.RED.ROOF (800.733.7663). For more information, visit www.redroof.com.

     

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

    [1] http://www.bizjournals.com/southflorida/news/2017/02/27/fort-lauderdale-will-be-among-most-popular-spring.html

    [2] http://www.prnewswire.com/news-releases/bookingcom-releases-2017-spring-break-travel-trends-613956063.html

    [3] http://fortune.com/2017/03/02/leadership-careers-advice-millennials-travel-benefits-professional-development/

    [4] https://www.forbes.com/sites/lealane/2017/01/15/a-top-10-list-of-2017-travel-trends-and-destinations/#1e23408c351b

  • RED ROOF® WELOMES PET TRAVELERS WITH DEALS, FREE NIGHTS, TIPS AND LOCAL ADVICE | February 15, 2017

    Columbus, OH – February 15, 2017 – Leaving furry friends at home is never easy – that’s why Red Roof® is celebrating pet travel throughout February and March by supporting and rewarding travelers who bring them along and cuddle with their companions. Pets are always welcome at no additional charge at Red Roof and for February and March, guests with pets will receive a 15% discount on their stay, along with some added treats. Red Roof is also unleashing a #RedRoofLuvsPets Instagram contest, giving away gift cards and free nights. As more and more people seek out “fur-filled” experiences with pets by their side, Red Roof is meeting the demand by offering deals, free nights, tips and local advice to encourage traveling with pets, and to ensure their guests, both two-legged and four-legged, have a budget-friendly, comfortable and hassle-free stay.

    “We want guests to have the option of bringing their pets along, without the extra fees and hassles,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “Knowing that guests desire a worry-free experience, Red Roof is doing everything to welcome pet travelers with clean and comfortable stays, no extra charges, and other incentives and personal touches. It’s all about understanding our guests’ travel needs and going above and beyond.”

    Traveling with pets has risen substantially thanks to the more accommodating pet-friendly policies across industries. 46% of Americans own a dog, and 37% own a cat; while more than one-third of pet owners (36%) have stayed in a hotel with their pets before, more than four-in-ten (43%) of those who have said they have not, would consider it.[1] In addition, 48% of pet owners said that they actually care about their pets’ comfort more than their own when traveling.[2]

    Red Roof’s price advantage and pet-friendly offerings make pet travel hassle-free and worry-free. Now through March 31, 2017, Red Roof is offering a 15% Off National Pet Discount, available at over 500 locations across the country. So not only do pets stay free at any Red Roof Inn nationwide, any time, but guests will enjoy extra savings this month by having their fido and feline friends join them in room. To book the discount, use promo code 605442. Travelers will also be able to find dog parks near Red Roof PLUS+® properties, listed on Red Roof’s Pet page.

    The #RedRoofLuvsPets Instagram contest runs from now to February 22, 2017. Entrants will follow @RedRoofInn on Instagram, share a photo of their pet with the hashtag #RedRoofLuvsPets in the post for a chance to win a $200 gift card, three free nights at Red Roof and more. Winners will be selected randomly on or around February 25, 2017. Click here for more information and get social to enter.

    Vacationers should also travel responsibly with pets. Red Roof provides tips on how to make pet travel safer and more comfortable. For example, consider a first-aid kit with tweezers, gauze and antiseptic; bring a health certificate and photo of the pet while traveling. Check out the Pet Travelers Savings page on redroof.com for more.

    These “purrrfect” offers are available throughout February and March, so pack up those chew toys and scratch pads and book now at redroof.com or by calling 800.RED.ROOF (800.733.7663). For more information, visit www.redroof.com.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

     

    [1] Quantitative survey conducted by Research+Data Insights with 800 economy and mid-tier travelers nationwide from May 24-30, 2016.

    [2] https://aytm.com/blog/daily-survey-results/pet-friendly-travel-survey/

  • Red Roof® Rewards Consumers as it Celebrates Dynamic Growth with 500th Inn and 50th PLUS+® Location | January 18, 2017

    A testament to demand for the brand and its unique Upscale Economy® offerings

    Columbus, OH – January 18, 2017 – Red Roof® has opened its 500th Inn in Biloxi, MS and 50th PLUS+ location in Irondale, Alabama, marking a momentous year of achievements for the brand. The robust health of the company was fueled by continued growth of the brand, demand for its Upscale Economy® products and its deep understanding of travelers’ needs and desires, proving Red Roof has truly become a major draw for travelers, franchisees and investors. To celebrate the milestone, Red Roof is rewarding existing and new members of their industry leading RediCard® loyalty program with 500 RediCard bonus points no matter where they are headed from January 15, to February 28, 2017.

    “The announcement of our 500th Inn and the 50th PLUS+ property in the same year, is significant and quite an accomplishment,” says Andrew Alexander, President, Red Roof. “Our attention to guest needs and wants, investment in renovations, fast and free WiFi and continued commitment to enhanced offerings have driven franchise interest as well as bookings and stays. Red Roof is growing rapidly as our upscale economy offering is embraced.”

    The 500th Red Roof Inn & Suites Biloxi is owned by Pete Patel, a well-known hotelier in the area and is located just a short drive from Keesler Air Force Base, Gulf Coast Convention Center, Beau Rivage, The Grand Theater, Premier Outlets and Hard Rock Casino. It is a pet friendly, family friendly hotel, conveniently located off I-10. Several restaurants are within walking distance and all rooms are non-smoking, have large flat screen TVs, microwaves and refrigerators, work desks, hairdryers, and in-room coffee makers. The hotel features free WiFi, continental breakfast, and coin laundry. Complimentary coffeehouse-style coffee and tea are offered in the lobby and one well-behaved pet per room is welcome with no additional cost.

    The 50th Red Roof PLUS+ property in Irondale, Alabama is giving travelers something they’ve never experienced before at this price point: Fast and free verified WiFi, flat-screen TVs, rainfall showerheads, big fluffy pillows, wood-like floors, and multiple electrical outlets for all their devices. Red Roof PLUS+ Birmingham East in Irondale is only five miles from Birmingham International Airport (BHM), the Southern Museum of Flight and Barber Motorsports Park.  Irondale is nestled in the heart of Alabama on the eastern edge of Jefferson County in a valley with the Red Mountains to the north and Cahaba or Shades Mountains to the south.

    “To hit this achievement and robust development, says a lot about who we are and the quality of the product we offer to travelers across the country,” says Phil Hugh, Chief Development Officer, Red Roof. “Red Roof has become the economy choice for consumers who want clean, safe rooms, and renovated properties with all the comforts of home. In addition, name recognition, a stellar reputation, dedicated staff and an unwavering value proposition have propelled us to this point with continued profitable growth expected.”

    To celebrate, Red Roof, through its 500th Property Promotion is rewarding travelers with 500 RediCard bonus points. Guests who sign up for Red Roof’s loyalty program, RediCard and register for the promotion will earn 500 bonus points on their first stay at any Red Roof location from January 15, to February 28, 2017. The Red Roof loyalty program, RediCard, is the richest in the industry, rewarding members with free nights with only 6,000 points and many other exclusive offers and services.

    Members must register to be eligible. Stay must include one paid night from January 15, to February 28, 2017. One bonus per member. 500 bonus points will be added to the members account after completion of their paid stay. For more information and to book, please call 800.RED.ROOF (800.733.7663) or visit www.redroof.com/reservations/500th_property_promotion/.

     

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

     

  • Red Roof® Forum on Leadership for Women Entrepreneurs Helps Females Thrive in the Hospitality Industry | December 13, 2016

    Columbus, OH – December 13, 2016 – Hosting its first Forum on Leadership for Women Entrepreneurs in November, Red Roof® sought to empower and energize and to move the needle forward for their female entrepreneurs and staff with a line-up of training sessions, discussions and talks to teach, inform and uplift. Breaking down barriers and influencing change, Red Roof is leading the way in the hospitality industry, opening doors for their female owners, investors, executives and staff with a series of initiatives that have resonated across the brand.

    “At Red Roof, women have always played a major role. We believe women owners and general managers are vital to our brand’s success and the overall health of the hospitality industry,” says Marina MacDonald, Chief Marketing Officer, Red Roof and the Forum’s organizer. “Red Roof has found that successful women thrive in the workplace when they have supportive spouses, support from senior leadership, mentoring, education, and training. We are proud to say these women are gaining strength in numbers through opportunities to own and manage hotels across the chain-scale segment.”

    Currently, 20% of Red Roof franchise owners are women and 6 out of 12 Red Roof Franchise Operations executives are women. Within their corporate offices, 75% of Red Roof’s corporate office promotions within the last two years were women while 50% of honorees and winners of their internal Circle of Excellence Award were women. In addition, about 50% of Red Roof’s top 10 corporate properties are managed by women and 6 out of Red Roof’s top 7 performing PLUS+ locations are managed by women.

    The number of women in managerial positions at Red Roof is ahead of the national average: for instance, women drive 85% of consumer spending in the U.S. and 75% of final travel decisions are made by women,[1] however, for the travel industry as a whole in the U.S., 70% of employees are women but women hold less than 40% of all managerial positions[2] and just 14% of hospitality and leisure companies are operated by female CEOs.[3]

    The obstacles women encounter in getting ahead in the travel industry are similar to those they face in broader industries. According to McKinsey[4], the three largest barriers are balancing family and work commitments, navigating workplace politics, and lack of development pathways.

    The Red Roof Forum on Leadership for Women Entrepreneurs was developed to help women hospitality professionals tackle these issues as well as equip them with the fundamentals in driving top-line revenue, mentoring and growing employees. These women are highly proficient in the back office and operations; they know how to make a profit, but are eager to know more.

    Red Roof shared tools to help women manage their hotel business more effectively and to rise in the ranks. They also counseled them on how to grow their business with acquisitions and investments. The company provided guidance on the marketplace challenges of increased competition, the growth of third party booking channels and the increased expectations of guests.

    The Forum served as a platform for women to learn, grow and evolve. The brand plans to replicate the Forum next year. For more information on Red Roof franchise and career opportunities, visit www.redroof.com.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

     

    MEDIA CONTACT:                                                                          

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

    [1] Unleashing the Power of the Purse, Gallup, 2014

    [2] International Perspectives on Women and Work in Hotels, Catering & Tourism, 2013

    [3] Diversity Drives Diversity: From the Boardroom to the C-Suite, EY, 2013

    [4] Women in the Workplace, McKinsey, 2016

  • Free Nights, Nicest Price®: Red Roof® Wants Travelers to Fall for a Spontaneous Getaway | December 1, 2016

    Columbus, OH – December 1, 2016 – Ready for a road trip? There’s no better time than winter for spontaneous travel and Red Roof Inn® is encouraging travelers to take advantage of their industry leading RediCard® loyalty program with free nights and the Nicest Price® for stays at their hotels across the country. Red Roof’s right now, right here RediCard offers for existing and new members will reward travelers who join with free nightly stays and the Nicest Price® of up to 15% off their best available rate or Red Hot Deals at locations across the country when guests book two or more days in advance.

    “Winter is a great time to travel but it’s also one of the best times to save,” says Marina MacDonald, Chief Marketing Officer, Red Roof Inn. “We want budget-conscious consumers to know that Red Roof is on their side with incredible deals and discounts that will make any type of journey possible, whether it’s personal or business or just pure fun. With comfortable, safe Inns from Florida to California and everywhere in between, we’re looking out for them everywhere and all the time.”

    Red Roof’s Nicest Price® Promotion is designed to encourage consumers to book within days of their stay – or spontaneously – at Red Roof locations. Red Roof’s price advantage and open booking policy make travel seamless and easy. The Red Roof loyalty program, RediCard is the richest in the hotel industry, rewarding members with free nights with only 6,000 points. Competitors like Wyndham Rewards require 15,000 points for a free night.

    Last-minute travel booking has risen substantially thanks to the internet. Forty-four percent (44%) of leisure travelers and 56% of business travelers in the United States book at the last minute, and 34% of these travelers book a trip of 0 to 3 days in duration.[1] In addition, 79% of travelers believe that last-minute trips boost their happiness, while about two thirds stated that spontaneous trips make them more productive at work (61%) and reduce their stress levels (68%). What stops them from spontaneity is the difficulties in finding affordable and quality accommodation.[2]

    This winter, be spur-of-the-moment! Book a Nicest Price® stay now. Full advance payment is required including room charge and any and all applicable taxes. No credits or refunds for early departures, cancellations, no shows or other reservation changes. The deal is non-commissionable and may not be combined with other offers or promotions.

    Guests booking online can see the Nicest Price® option by clicking on the “Nicest Price” button. Nicest Price® is dependent on location and availability. Blackout dates may apply.

    These great rates are only available by booking at redroof.com or by calling 800.RED.ROOF (800.733.7663). For more information, visit www.redroof.com.

     

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

     

    MEDIA CONTACT:                                                                          

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

     

    [1] https://skift.com/2015/08/28/20-charts-showing-surprising-trends-in-global-last-minute-travel/

    [2] https://news.booking.com/bookingcom-supports-your-spontaneous-labor-day-vacay-research-shows-the-benefits-of-a-last-minute-trip

  • Red Roof® Leadership Forum for Entrepreneurs will Empower, Enlighten and Encourage Female Hotel Owners | October 20, 2016

    Columbus, OH – October 20, 2016 – Red Roof® will empower female hotel entrepreneurs, helping them leverage their experience for career growth and ownership roles at the Red Roof Forum on Leadership for Women Entrepreneurs in New Orleans, LA. Red Roof will host members from its franchise family, corporate staff and a number of female members of the Asian American Hotel Owners Association (AAHOA) as well as female influencers in the hospitality industry at Le Pavillon in the French Quarter.

    While 80% of all travel decisions are made by women and women control $15 trillion in spending power, the travel industry still suffers from a lack of high-level management positions filled by females.[1] In addition, as women and minorities increasingly travel for business, diverse ownership is good business. The Red Roof Forum is addressing these issues head-on with focus sessions, guest speakers and discussion groups on revenue management, marketing, loyalty programs and direct sales as well as a special panel of intergenerational women entrepreneurs who will share their experiences. The Forum is intended to give women the tools they need to manage their hotel businesses more effectively and efficiently, to help them rise in the ranks within a hotel company, grow their businesses with acquisitions and/or investments as well as tips on future planning and steps to success.

    Creator of the Women’s Forum and Red Roof’s Chief Marketing Officer, Marina MacDonald, says the time is just right for this type of event, “Women have always been involved in a major way with the Red Roof business. At Red Roof, we believe women owners and general managers are vital to our brand’s success and to the overall health of the hospitality industry. We value our relationship with our franchisees and their ideas. Many personally asked me to develop a conference just for women. This Forum is intended to help women leaders and entrepreneurs build stronger businesses through empowerment and sharing of best practices.”

    The Red Roof Forum on Leadership for Women Entrepreneurs has been developed to teach attendees how to successfully meet marketplace challenges of increased competition, the growth of third party booking channels and ever increasing expectations of guests.

    “This Forum is a real milestone for Red Roof,” says Andrew Alexander, President, Red Roof. “Marina MacDonald’s vision has resulted in this incredible opportunity for women hotel entrepreneurs within the Red Roof family and with the Asian American Hotel Owners Association. They are a very select group of women who are already successful but are poised to achieve even more.”

    “This Forum is a testament to how closely we listen not only to our guests but also to our business partners, the franchisees,” says Phil Hugh, Chief Development Officer, Red Roof. “Our female franchisees are deeply involved in the success of this business and they also wanted to explore ways in which they could get to the next level. This forum – with its range of focus sessions, guest speakers and discussion groups – is a multiplatform event that will transform attendees, igniting and exciting them about their next and future steps.”

    The Forum moderator is Dr. Lalia Rach, Founder and Partner of Rach Enterprises. Dr. Rach is a successful entrepreneur, educator and leader. Guest speakers include Dina Patel, AAHOA Female Director at Large, Western Division and Donna Quadri-Felitti, Director of the School of Hospitality Management at Pennsylvania State University. Rosanna Maietta, SVP Marketing & Communications with the American Hotel & Lodging Association is also attending the event  for additional learnings on advancing women leaders.

    The Forum will also feature Red Roof speakers: Dorraine Lallani, member, Red Roof Board of Directors; Marina MacDonald, Chief Marketing Officer; Andrew Alexander, President and Phil Hugh, Chief Development Officer. To learn more and register for The Red Roof Forum on Leadership for Women Entrepreneurs, attendees and industry guests can visit here.

     

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

     

     

     

    [1] http://www.travelmarketreport.com/articles/Five-Top-Travel-Trends-from-Six-Female-Travel-Execs

  • RED ROOF INN® SURVEY SAYS: WIFI MORE IMPORTANT THAN BREAKFAST AND PARKING | August 1, 2016

    Columbus, OH – August 1, 2016 – Travelers have spoken and they say in-room WiFi is more important to them than a hotel’s location, parking and even complimentary breakfast!*[1] The Research+Data Insights survey found that complimentary WiFi came in second only to cost when considering booking a hotel stay. That’s why Red Roof Inn is taking their WiFi service to new levels at their hotels across the country, testing and then boosting the ability of Red Roof hotels to increase WiFi to high speeds….. speeds that will allow guests to stream their favorite movies, video games and music when staying at a Red Roof property. To date, properties in Statesville, NC, Washington DC-Manassas and Syracuse, NY have been audited, verified and qualified for certification based on their audit results.

    “Fast. Free. Verified. That’s our goal for Red Roof WiFi across the country,” says Andrew Alexander, President, Red Roof. “We have listened to our guests and have responded to their immediate needs when choosing where to stay. Whether it’s a business traveler who needs WiFi to stay connected on the road or a millennial who wants to stream music or play video games, high speed WiFi is integral to today’s traveler no matter who they are.”

    The Verified WiFi initiative is starting now in a test phase. Red Roof has already upgraded at some properties and will start communicating that to travelers with advertising on properties that have billboards with the “Verified WiFi” logo touting “Fast + Free.”

    The Research+Data Insights survey found that 80% of economy travelers have a more favorable opinion of a hotel offering complimentary WiFi with guaranteed speeds. Red Roof intends to offer those guaranteed speeds at all properties in its 470+ portfolio. Sites that may soon have Fast. Free. Verified. WiFi (currently undergoing audits) include Buffalo-Niagara Airport, Pittsburgh South – Airport, Ann Arbor – U of Michigan North, Chicago – Willowbrook, Austin South, and Nashville Airport.

    “Red Roof is investing in upgraded systems,” says Marina MacDonald, CMO, Red Roof. “And we expect a return on investment: more satisfied customers who will have unlimited streaming options as well as increased bookings and additional RediCard memberships…….ultimately enhancing our reputation as an upscale economy brand.”

    The Research+Data Insights survey also found that millennials are two times more likely than other age groups to stream video or music and play online games using hotel WiFi. So Red Roof is encouraging travelers to visit their Fast. Free. Verified. properties in Statesville, Washington, DC and Syracuse this summer where they can quickly download and stream their favorite sites and music apps including Netflix, Amazon Video, Apple Music, Spotify, and video games like World of Warcraft and League of Legends.

     

    Travelers will also be able to participate in fun, fast and free activities in those cities including a hot air balloon ride at the Carolina BalloonFest in Statesville; Tarzan swings and breathtakingly fast zip lines at Go Ape’s Treetop Adventure near Washington, DC and enjoying the craft brewery scene in Syracuse.

    Red Roof has seen significant growth both domestically and internationally with two new properties in Brazil within the last year, and most recently another in Osaka, Japan. There are now 40 PLUS+ properties in the U.S. with a total of 50 expected by the end of the year. Red Roof expects to end 2016 with 500 properties in its portfolio.

     

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

     

    [1] Quantitative survey conducted by Research+Data Insights with 800 economy and mid-tier travelers nationwide from May 24-30, 2016.

  • RED ROOF PLUS+® EXPANDS INTERNATIONALLY WITH FIRST HOTEL IN JAPAN OPENED IN JULY | July 21, 2016

    Demand for the economy lodging brand has led to deal in Japan

    Columbus, OH – Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, this time to Japan in the Namba area of Osaka. The former 198-room Floral Inn has become the 224-room Red Roof PLUS+®/Namba-Osaka after undergoing a $14.5 million renovation, including the addition of 26 new guest rooms. The property which has been updated with the standard Red Roof PLUS+ décor and amenities opened on July 15, 2016 and is marketed to domestic, foreign, business and leisure travelers.

    “Red Roof’s continued global expansion is a definitive sign of how healthy and in demand our brand is,” says Andrew Alexander, President, Red Roof. “From the Americas to Asia, consumers’ need for comfortable lodging at a value price cannot be underestimated. Red Roof is stepping up to the plate and providing what travelers need in a diverse number of cities around the world.”

    The Red Roof PLUS+ in Namba-Osaka is ideally situated near the famous Dotonbori/Sennichi shopping and entertainment district of Osaka which features an extensive array of restaurants, lounges and retail outlets. It is also within minutes of the Namba, Nipponbashi and Shinsaibashi stations, as well as the famous Midosuji shopping arcade.

    “At Red Roof our international development and expansion efforts have been extremely successful,” says Phil Hugh, Chief Development Officer, Red Roof. “The opening of the Red Roof PLUS+ in Osaka is a testament to the appeal of the Red Roof brand; its attractiveness to investors and travelers and adds to our growing portfolio of properties in global locations including Brazil and Thailand. Development and growth are intrinsic to Red Roof’s DNA.”

    Red Roof opened its first international location in Curitiba, Brazil on September 1, 2015 and the second location in Vitoria, Brazil in April 2016 in partnership with the Brazil-based Nobile Hotels. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty-five years.

    Paragon Hotels Limited plans to open a series of new-build hotels across Thailand between 2017-2020, and is actively securing sites in all major tourist locations from Bangkok to Phuket. Paragon Hotels says upholding Red Roof’s high upscale economy hotel standards will be the key to winning guests’ hearts and minds in Thailand as it already has in the U.S.

    Red Roof® has pet-friendly properties, offering fee-free stays for pets at over 470 hotels in the U.S. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points and other exclusive offers and services. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

     

  • RAISING THE ROOF IN VITORIA, BRAZIL | May 26, 2016

    Nobile hotels opens second Red Roof® branded hotel in Vitoria amid continued demand for the brand

    Columbus, OH – Proving that global demand for the brand is strong and growing, Red Roof® opened its second international location in Vitoria, Brazil on April 22, 2016. The Red Roof Inn Vitoria offers budget-friendly accommodations to travelers with free Wi-Fi, complimentary continental breakfast buffet (6 –10am) and coffee and tea in the lobby. The 80-room hotel also offers beach access, an on-premise 24-hour restaurant, fitness center, business center, 110-seat conference room, three meeting rooms, bilingual staff (Portuguese & English), and free covered parking with weekly rates.

    “With the opening of the Red Roof Vitoria, Red Roof continues to expand our presence globally,” says Phil Hugh, Chief Development Officer, Red Roof. “These openings prove that nice people, nice prices, great service and incredible amenities translate all over the world. We are taking our U.S. standards and bringing them to travelers in targeted cities and countries.”

    Red Roof opened its first international location in Curitiba, Brazil on September 1, 2015 in partnership with the Brazil-based Nobile Hotels. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty-five years.

    The Vitoria Red Roof Inn is located in front of Vitoria’s popular Camburi beach, in the garden area of Penha. It is close to restaurants and minutes away from the night life in the Triangle. The hotel appeals to business and leisure travelers alike; it is close to banks, the business centers of the city, Vitoria’s convention center and provides easy access to the Carapina Pavilion. Other nearby conveniences include the Federal University of Esprito Santo and Hospital Universitario Cassiano Antonio Moraes.

    All rooms feature a flat-screen TV with extended cable television, a hair dryer, and a desk. Select rooms include a microwave & refrigerator. Red Roof Vitoria, Brazil # 497 is located at Av. Dante Michelini 1057, Jardin da Penha, Vitoria, Espirito Santo 29060-235

    Well-behaved family pets are welcome. To book, go to https://www.redroof.com/property/Vitoria/ES/29060-235/-/RRI497/ or call Brazil phone: +55 (27) 3041 9500

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    About Nobile Hoteis ®

    Nobile Hotéis “Brazilian Hospitality” was founded in 2008 in Brasilia (country’s capital) and within 7 years has become the 4th largest lodging company in Brazil (Jones Lang LaSalle Yearbook Nov. 2014). YTD Nobile accounts for USD 45 million in revenue (growing at a rate of 22% within 12 months). With 22 hotels, Nobile Hotéis employs more than 1,100 people. Nobile operates under management, leasing or franchise contract models. The company’s guest satisfaction rate (OTA metrics) has risen to 87% as of January, 2014. Hotel facilities are spread throughout Brazil in 6 State capitals and 13 cities. To connect with Nobile Reservation Channels, please visit, www.nobilehoteis.com.br

    About BSH International ®

    BSH International is the leading hospitality investment consulting firm in Brasil. It’s a 25-year old organization dedicated to advisory, development and hospitality asset management. BSH is involved in projects in excess of R$ 4 billion (four billion reais) and was responsible for the introduction of many international groups in Brazil including Sol Meliá (Spain), SuperClubs (Jamaica), Sonesta (USA), Tivoli (Portugal), NH Hoteles (Spain), Howard Johnson, Ramada and Days Inn (USA). For more information please visit www.bshinternational.com or call +55 11 3813-6188.

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

  • RED ROOF INN® OFFERS ‘UPSCALE’ SUMMER EXPERIENCE AT LOW PRICES | May 11, 2016

    COLUMBUS, Ohio – This summer, families traveling together, friends looking for a weekend adventure and even solo travelers seeking to discover a new city, will be able to book a room at a Red Roof PLUS+® in some of the coolest cities in the country and save enough money for their favorite adventures, activities and events. Summer is full of high expectations and high temperatures across the country, and Red Roof PLUS+’s low rates (compared to their midscale competitors) and guide to some of the best things to do offers just the right inspiration for having the best summer ever.

    Red Roof has changed the landscape of the economy lodging sector with our upscale offering PLUS+ as well as other initiatives including our upcoming Verified Wi-Fi,” says Andrew Alexander, President, Red Roof Inn. “This summer we’re giving our competitors a run for their money with notable savings for our guests compared to other hotel brands. And with money saved, they’ll be able to splurge on activities they love best or follow our guide to other festivities and events.”

    Did you know, one out of five travelers will vacation within their home state this summer? Maybe that’s because 86% of summer vacations are taken by car.[1] Red Roof has been the best road trip companion for families and adventurers who hit the road for their long-awaited vacations during the long anticipated summer months.

    Visiting Pittsburgh this summer, travelers can stay at Red Roof PLUS+ Pittsburgh South – Airport with rates starting at $69.99, saving $100, based on a midscale competitor’s rate. That money will allow travelers to help celebrate the city’s 200th birthday with a Firework Extravaganza and Bicentennial Day Parade. Travelers can also save $100 when they visit America’s 5th Happiest City, Ann Arbor, Michigan. Grab some bites at the annual Taste of Ann Arbor and then walk through the colorful Artisans’ Market.

    “Red Roof is not only the economical choice for summer travel, but our enhanced PLUS+ properties are giving travelers something they’ve never had before at this price point: rainfall showerheads, vessel sinks, flat-screen TVs, wood-like floors, in-room amenities like big fluffy pillows, ironing boards, and all-important multiple electrical outlets,” notes Marina MacDonald, Chief Marketing Officer, Red Roof.

    From June through August travelers can take advantage of Red Roof’s Stay 3, Get 1 promotion. Any RediCard® member who stays three separate times this summer (June 1-August 31, 2016) will receive a free night. In addition to being a RediCard® member, the guest must register online in order to take advantage of the promotion. For more info and to register, visit: www.redroof.com/reservations/stay_3_get_1

    Red Roof has pet-friendly properties, offering fee-free stays for pets at over 450 hotels in the U.S. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points and other exclusive offers and services. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

     

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

     

    MEDIA CONTACT:

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

    [1] http://www.usatoday.com/videos/travel/2015/05/22/27782803/

  • INTERNATIONAL EXPANSION AND INCREASED PLUS+ PROPERTIES SIGNAL BANNER YEAR OF GROWTH AND MOMENTUM FOR RED ROOF INN® | March 14, 2016

    Columbus, OH – Red Roof’s business continued to grow exponentially in 2015 reaching a total of almost 450 locations and adding 88 new franchisees, a 22% increase. With development deals in Brazil, Canada and Thailand and a total of 69 new deals penned, the brand is on track to have over 500 Inns by the end of 2016. The robust health of the hotel company was fueled by continued growth for the brand, demand for upscale economy products, and a momentum that proved Red Roof® has become a major draw for guests, franchisees and investors.

    “Red Roof’s growth is indicative of the sharp, strong evolution of the brand in just the past year,” notes Andrew Alexander, President, Red Roof. “With growth in the U.S. and expansion in international markets, Red Roof is poised to become one of the most globally recognized lodging solutions. We are looking forward to our continued upward trajectory in 2016.”

    Red Roof has a long-term strategic development plan to create brand consistency and loyalty nationally and internationally and began rolling out that plan in 2015:

    • Brazil: partnered with Nobile Hotels to develop 35-40 properties across the country over the next twenty five years and opened its first location in Curitiba on September 1, 2015
    • Canada: signed a twenty-year deal with developer Glenn Squires to build and brand 40 hotels across Canada… breaking ground in Spring 2016 with three locations
    • Thailand: partnered with Paragon Hotels Limited to open a series of new-build hotels across Thailand between 2017-2020… actively securing sites in all major tourist locations from Bangkok to Phuket

    “Red Roof is always seeking the right international partners with deep local knowledge for the brand’s expansion globally,” says Phil Hugh, Chief Development Officer, Red Roof. “The plan is to expand the brand to travel consumers around the world who are seeking a pleasant, safe and clean lodging experience at a value price.”

    In addition to its growing global collection of properties, Red Roof is also proud of its upscale economy PLUS+ product and has been building or upgrading to, more PLUS+ locations across the country. There were 36 locations in 17 states by the end or 2015 with about 50 locations in 19 states planned by the end of 2016. The focus has been on growth west of the Mississippi in addition to adding more franchisees to the portfolio.

    As 2016 unfolds, Red Roof intends to build on its immense 2015 successes with an aggressive U.S. and international plan to expand the Red Roof brand, attract more franchisees and investors, continue to provide top-tier service and amenities to guests at a value price and creatively enhance the PLUS+ product by continuously listening to its customers. Red Roof has accomplished much of their success with the contribution of a development team, half of whom have a military background. Red Roof is proud to employ veterans.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada and Thailand, with its first international destination opened in Curitiba, Brazil in 2015. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

  • RED ROOF INN® ENCOURAGES BUSINESS AND SOLO TRAVELERS TO GO MORE. GO BETTER.™ WITH UPSCALE ECONOMY OFFERINGS, LOCAL ADVICE AND DEALS | February 29, 2016

    Columbus, OH – From business travelers to solo adventurers, the face of travel is changing every day, and Red Roof Inn® is poised to accommodate travelers as they look for upscale economy lodging across the country to accommodate their specific travel needs and interests. This year as more and more people seek out unique, specific and personalized experiences, Red Roof is meeting the demand for the brand by going above and beyond to provide services and amenities never experienced before at economy level lodging. Red Roof is offering local advice, guidance, tips and information to ensure their stays are incredibly productive, fun and engaging. It’s all about the Go More. Go Better.™ movement.

    “For Red Roof, the Go More. Go Better. movement is all about meeting our guests’ travel needs with offerings that support their lifestyle,” says Marina MacDonald, Chief Marketing Officer, Red Roof Inn. “Whether it’s a business traveler who wants to take an extra day for pleasure while on a business trip or a leisure traveler who wants to explore the country, Red Roof is doing all we can to make it easier on their wallets to extend their stays and enable them to experience activities they love to do.”

    Red Roof is accommodating this broad range of solo and business travelers with event and activity tips, rate discounts and promotions and a suite of enticing deals. As more Americans indulge in, and enjoy activities and hobbies that range from running marathons, to bike tours to music festivals and yoga retreats, they are also looking for ways to afford those lifestyles without breaking the bank. Red Roof’s guests are among those millions of Americans who are traveling around the country to attend and participate in enjoyable and entertaining activities, and are able to do so by saving money staying at an upscale economy hotel.

    For business travelers who are increasingly adding leisure activities to their business trips, they can take advantage of Red Roof’s Sunday Special Promotion to extend their trips: save up to 50% on a Sunday night stay when it’s combined with another night’s stay; available at several locations popular for business travel, starting mid-March. Other surprises and incentives to travel and stay with Red Roof will include:

    • Experience Pages for all of its locations in the U.S. that provide super-localized guides and tips on how to enjoy each specific city no matter what a traveler’s interests are. Travelers will be able to find the Experience Pages in their organic search results when conducting searches for events and attractions near their travel destinations, or click on Experience links on redroof.com.
    • Stay 2, Get 1 Free from February 23 through April 30, 2016 with a RediCard® membership; Loyal members who register online and stay on two separate occasions will receive a free night during their next check-in
    • Red Roof is accommodating more travelers with an increased number of PLUS+ properties this year, bringing the number of enhanced PLUS+ properties to about 50 across the country by the end of 2016
    • Want to stream Netflix, Hulu or Amazon Video while staying at a Red Roof Inn? Now guests can go more, go faster at Red Roofs across the country as the company upgrades and expands bandwidth at 60 new hotels

    Red Roof is really upping its game in 2016, with offerings that live up to its upscale economy moniker—offerings that have never been extended to guests at this price point. And solo and bleisure (business/leisure) travelers are poised to take full advantage of these exclusive offerings as they look for, and book, stays with a brand that has come to be known for its safe, comfortable rooms in convenient locations across the country.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada and Thailand, with its first international destination opened in Curitiba, Brazil in 2015. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

  • RED ROOF INN® REDEFINES WINTER TRAVEL | November 5, 2015

    Its upscale economy offering encourages consumers to take that much needed vacation

    Columbus, OH –– Hibernating at home during the winter months is so 2010. Today, travelers from Boomers to Millennials are doubling down, layering up and taking off to ski destinations, beach getaways, festivals and retreats. Red Roof Inn® has long recognized that winter is a hot zone for travel, offering their renovated and upgraded PLUS+ properties in some of the most coveted destinations around the country. With Premium rooms now available at many of their PLUS+ hotels, Red Roof is redefining winter travel with a high quality experience at an economy price. At a time when 71% of Millennials, 58% of Gen Xers, 49% of Baby Boomers and 45% of older consumers all agree that the cost of leisure travel can be a barrier to planning a vacation,[1] pairing a bit of indulgence with a safe budget – within the same experience – makes the Red Roof option the perfect solution.

    “Red Roof is redefining the economy lodging and travel space,” says Andrew Alexander, President, Red Roof. “We were one of the first companies to extensively renovate a large percentage of our portfolio of properties giving travelers a renovated, upgraded experience without dramatically increasing our prices. With PLUS+ properties everywhere from Malone, New York to Miami, Florida, Red Roof has redefined the expectations and parameters of travel, especially during the winter months, allowing consumers the freedom to plan, book and stay while also saving substantially.”

    This winter Red Roof is encouraging travelers to not only experience their Premium rooms and PLUS+ properties but to take advantage of the brand’s great discounts and sales. For instance, Red Roof wants to show their support for, and encourage Veterans to stay during the month of November by offering them a 15% discount, November 1-30. To book, guests should call 1.800.RED.ROOF (1.800.733.7663) or they can visit redroof.com and use the VP+ number 618669. Restrictions apply.

    Also, this winter, Red Roof’s popular Cyber Monday sale is back! On November 30th, all guests can receive up to 30% off all bookings. The sale will begin at 12 AM on November 30th and end at 11:59 PM EST.  To book visit redroof.com or call 1.800.RED.ROOF (1.800.733.7663) and use VP# 620049. The Cyber Monday sale may not be combined with other discounts and is subject to availability at participating properties. Black-out dates apply. The offer is valid for stays through March 31, 2016.

    Red Roof® has pet-friendly properties, offering fee-free stays for pets at over 425 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 425 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada and Thailand, with its first international destination opened in Curitiba, Brazil in 2015. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    Karen.zhu@hkstrategies.com

    [1] http://www.traveldailynews.com/news/article/68464/new-study-from-american-express#sthash.A6lVkC8R.dpuf

     

  • RED ROOF INN® EXPANDS AGAIN INTERNATIONALLY WITH FIRST HOTELS IN THAILAND SCHEDULED TO OPEN | September 21, 2015

    Demand for the economy lodging brand has led to deal with Thailand’s Paragon Hotels to open multiple hotels across the country

    Columbus, OH – September 21, 2015 – With tourism contributing 9% to the country’s GDP and welcoming its 18 millionth international visitor as of August 2015, Thailand is undeniably one of the most coveted destinations in the world, considered a universal market with no high or low seasons. So when deciding to meet continuing demand for its brand worldwide, U.S. economy lodging leader, Red Roof Inn®, knew a partnership with Thailand-based Paragon Hotels Limited, part of Paragon Partners, was the right decision. With over 148 million domestic travel-related trips forecasted for Thailand travelers in 2015, Paragon Hotels expects Red Roof to be the upscale economy choice for those travelers in the future who will be looking for cost-effective lodging solutions. Paragon Hotels will break ground for the first property in 2016 and plans to open a series of new-build hotels across Thailand, between 2017-2020, in all major tourist locations.

    “While red is considered lucky in some Asian cultures, it was more than luck that brought this partnership with Paragon Hotels together, says Andrew Alexander, President, Red Roof. “Paragon Hotels is a company with deeply embedded relationships in Thailand and a smart and sophisticated research and development team that vetted several hotel brands before choosing Red Roof. They knew that the timing was right for Red Roof to fill a gap in the Thai marketplace with hotels at our price point that provide great amenities in safe, clean, quiet rooms. This is a win-win for both companies and the foreign and domestic tourists who travel throughout Thailand.”

    Hoping to create brand consistency and loyalty, Paragon Hotels says their strategy for Red Roof will be to roll out a series of new-build hotels, deploying Red Roofs’ NextGen concept to ensure that exterior and interior features are immediately recognizable and distinguishable from other hotels in the country. This first set of hotels will have standard Red Roof signage, roofing and room topography. Paragon Hotels says upholding Red Roof’s high upscale economy hotel standards will be the key to winning guests’ hearts and minds in Thailand as it already has in the U.S.

    “Red Roof is quality at a comfortable price and that’s exactly what the Thai travel market needed,” says Rajinder S. Sidhu, Paragon Hotels. “We see Red Roof as a global brand that’s expanding rapidly, not just the best U.S. brand, and we knew this was the right time to bring Red Roof’s value and quality to the market that’s not being serviced correctly. Rolling out multiple international brand-specific hotels at the same time has never been done before in South East Asia but with Red Roof that’s the right choice and we know we will see a robust return on investment once the brand is established.”

    Targeting both leisure and business international and domestic travelers, Paragon Hotels hopes to eventually build Red Roofs hotels across the Asian continent in Myanmar, Laos, Cambodia, Bangladesh and other countries, expanding Red Roof’s presence. Red Roof, Paragon Hotels notes, is an impeccable, well-regarded brand that readers of USA TODAY voted the winner in their Readers’ Choice poll for Best Budget Hotel Brand and that also recently earned the top spot in the 2014 ReviewMetrix CSI Benchmark. For the fifth consecutive year, Red Roof earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors in online reviews.

    “With the first series of locations strategically selected by Paragon Hotels expected to roll out throughout Thailand, Red Roof will have immediate brand density and exposure across the country,” notes Phil Hugh, Chief Development Officer, Red Roof. “This is one of the most aggressive implementations of Red Roofs we’ve ever attempted and we partnered with Paragon Hotels because we were more than confident that they could undertake this venture.”

    Red Roof has opened its first international location in Brazil in partnership with the Brazil-based Nobile Hoteis. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty-five years. Red Roof has also signed a twenty-year deal with developer Glenn Squires to build and brand 40 hotels across Canada, with the support of Pacrim Hospitality Services Inc. The first four hotels will be up and running by 2016.

    Red Roof has pet-friendly properties, offering fee-free stays for pets at over 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

     About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     About Paragon Hotels ®

    Paragon Hotels was incorporated in 2015 for the specific purpose of developing Red Roof Hotels, firstly in Thailand, and ultimately across other parts of Asia. Paragon Hotels is an affiliate of Paragon Partners, a Thai investment boutique established in 1997. Paragon Partners developed, financed, and advised several hotels, hospitality, and mixed-use real estate assets since its inception. It set up Thailand’s first REIT and went on to set up further property funds. Paragon Car Rental Co., Ltd. a former affiliate of Paragon Partners, remains the exclusive Thai master licensee of the Hertz Corporation. For more information, call +66 2 654 3550.

     

    .

  • Red Roof® makes pillow talk with its guests; delivering a new enhanced bedding experience in their PLUS+ Premium rooms, the brand reinforces its upscale economy offering | July 7, 2015

    Columbus, Ohio – July 7, 2015 – It’s all in a good night’s sleep. Red Roof knows it and has responded to their guests once again.  After long workdays or hours of travel to reach their destination, business travelers want comfort above everything else and Red Roof’s PLUS+ Premium rooms are offering better ways for business travelers to rejuvenate and relax. Guests are being greeted with white plush, pillow top mattresses and Love Your Linens™ bedding with large extra pillows as well as spa-inspired bathrooms with multiple setting showerheads at Red Roof PLUS+ locations across the country. These upscale touches in Red Roof PLUS+ Premium rooms are making it even easier for business travelers to find comfort, peace and tranquility on the road while still on an economical budget.

    “We know what consumers look for in the modern hotel room,” says Andrew Alexander, President, Red Roof.  “Today, business travelers are looking for more, at a great value, from a hotel room. They want beautifully designed rooms with plenty of room to work, relax and sleep. Our enhanced amenities are just the ticket for a successful stay. Business travelers vary and may spend several hours per day engaged in a variety of work but at the end of the day they all want a good rest surrounded by everything they may want and need.”

    Besides Red Roof’s plush, pillow top mattresses and Love Your Linens™ bedding,  guests who book a stay at one of Red Roof’s PLUS+ properties around the country will enjoy some of the most gratifying amenities at the upscale economy lodging price point this summer and beyond. Satisfying increased demand for the brand and indulging guest feedback from hundreds of transparent and unedited reviews, Red Roof has upped its game, adding upgraded features and high-end snacks to Premium rooms, making guest stays even more comfortable and enjoyable.

    “We have upped our game to accommodate the needs and wants of our guests. Our Premium rooms deliver great bedding and sleek, well-appointed bathrooms that are meeting the demands of business travelers with high expectations,” says Marina MacDonald, CMO, Red Roof. “We always strive to go above and beyond our guests’ expectations because Red Roof is a brand on the move, continuously redefining our high standards for all our guests at great affordable prices.”

    Guests who book a night, a week or a month in one of Red Roof’s PLUS+ Premium rooms will be greeted with stylish, boutique design with all new furniture and modern wood-like flooring; a large, 37″–39″ flat-screen TV with 36+ HD channels; an in-room mini-fridge stocked with snack treats, including popcorn, trail mix, two Nature Valley® granola bars, orange juice and bottled water. The spa-inspired bathrooms all have modern showerheads with multiple settings, vessel sinks, luxurious towels, TRUE RED™ bathroom amenities and hair dryers.

    Each morning they can enjoy a cup of Seattle’s Best Coffee® included in the room, microwave a croissant or other breakfast treats they’ve brought along, and use the iron and ironing board to get ready for a day out.

    For business travelers, additional conveniences include an abundance of electrical outlets for multiple mobile devices plus a larger workstation with the Premium King Room. Every room includes free Wi-Fi, local calls, long-distance calls in the continental U.S., and up to 10 fax pages in the continental U.S. All Premium rooms are 100 percent smoke free.

    RediCard® members earn 500 extra RediCard® Points and $2.00 per night savings when they upgrade to a Premium room. For more about Red Roof’s Premium rooms and to book a stay at one of the brand’s more than 400 hotels across the U.S., go to redroof.com.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:                                                                         

    Karen Zhu

    Hill + Knowlton Strategies

    305.443.5454

    kzhu@samcor.net

    Karen.zhu@hkstrategies.com

  • RED ROOF INN® CONTINUES UNDER THE WESTMONT UMBRELLA IN MULTI-MILLION DOLLAR DEAL | June 1, 2015

    Columbus, OH – June 1, 2015 – Recognizing high demand for the Red Roof® brand and the company’s continuing growth trajectory, Westmont Hospitality has recapitalized a portfolio of 89 Red Roof® properties. Westmont will be a minority stakeholder in the new venture and will continue to operate the portfolio.

    “Westmont has such confidence in Red Roof and the potential of the brand.  Westmont, understanding the value of the assets and the Red Roof Brand, was determined in its desire to maintain their investment in these assets and we are looking forward to continued growth under their umbrella,” said Andrew Alexander, President of Red Roof Inn.

    Alexander says all of the 89 properties will remain Red Roof Inn® or Red Roof Plus+® properties.  The new partnership has also developed a multi-million dollar renovation strategy to upgrade the current level of renovations at some of the properties to better position them for strong revenue growth.  Property upgrades will include either NextGen® or PLUS+® designs which include modern furniture, flat screen TVs, vessel sinks, wood-like floors, additional electrical outlets, a 100% smoke-free designation, rest suite beds by Serta®, high-end bedding and renovated lobbies.

    The Westmont purchase signifies how integral the economy lodging sector has become in the investment community especially as competition for upscale and luxury properties heats up. “Red Roof is a successful, robust brand with name recognition and an enviable reputation among its franchise owners and its guests and the brand is also a significant component in Westmont’s business ecosystem,” notes Alexander.

    For more information and to book at Red Roof®, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®

    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has over 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. These hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:                                                                         

    Cori Rice

    Hill + Knowlton Strategies

    305.443.5454

    Cori.Rice@hkstrategies.com

     

  • Red Roof Inn® Shapes Summer Travel on a Budget | May 14, 2015

    Encourages Americans to take that needed vacation with budget-friendly tips and options

    COLUMBUS, Ohio – After a dramatic winter across the country, summer is finally here and while an overwhelming 82% of Americans say they are planning a 2015 summer vacation,[1] it’s an optimistic number given that so many employees annually and voluntarily never take their vacations. But this year, with many manageable and solid options for a cost-friendly getaway, Red Roof Inn® says it’s time to not only plan but book and take that much needed vacation whether it’s a road trip or a plane flight away.

    “So many travelers are looking forward to summer especially this year when we’ve seen such extreme weather across the country,” notes Andrew Alexander, President, Red Roof®. “Fortunately, this summer is shaping up to be one of the most economically viable with a strong dollar and lower gas prices.”

    No matter where travelers are headed, Red Roof® has incentives to stretch dollars. For instance, from June through August consumers can take advantage of Red Roof’s Stay 3, Get 1 promotion. Any RediCard® member who stays 3 separate times this summer (June 1-August 31, 2015) will receive a free night. In addition to being a RediCard® member, the guest must register online in order to take advantage of the promotion. For more info and to register, visit: www.redroof.com/reservations/stay_3_get_1

    RediCard® members can also save with the Nicest Price® – up to 20% off Red Roof’s best available rate when booking 10 days in advance. And military members can save 10% nationwide with Red Roof’s Government and Military savings programs. Find out more here: https://www.redroof.com/partner/government_and_military/

    Red Roof® makes it easy to shape travel on a budget with the following vacation recommendations:

    • For Beach Lovers: Miami/Miami Beach, FL From June-August, Red Roof recommends that travelers really let their hair down this summer and book a stay at an enhanced, modern and sleek Red Roof Plus+ property in cities across the U.S. Travelers can plan a trip to Miami, FL. Known for its beaches and endless array of entertaining activities and events, Miami is a destination for families from around the globe, and is also popular with surfers. But Miami’s most conspicuous attraction is, of course, its sparkling beaches which are completely free. Combined with Red Roof’s low nightly rates, Miami and Miami Beach are a great getaway for any budget conscious traveler with several things to do: Eat French and Moroccan Cuisine at Rouge CineCafe; watch a Miami United FC soccer game at Flamingo Park Stadium and enjoy a Day Bed Package at Nikki Beach Restaurant and Bar.
    • For Music Fans: Austin, TX The self-styled Live Music Capital of the World, on any given night in the city more than 100 venues are likely to be staging live bands. Visitors can find musical distractions everywhere, from fabled Sixth Street to Red River to East Austin, and consume all-American dishes like grilled cheese, juicy burgers, and perhaps the best BBQ ever. If travelers want to take a night off from the live band scene, they can take adult dance classes at Balance Dance Studios or take a moonlight riverboat cruise on one of Lone Star Riverboat’s eco-friendly electric boats. Visitors can also catch “The Big Bash” at The Hideout Theatre. All-star improvisers play games, create long-form stories, and get laughs from the audience.
    • For Thrill Seekers: Orlando, FL Thrilling, exciting amusement rides await those adventurous enough for a day at Universal Studios and Disney World in Orlando. Nevertheless, this Florida city has got much more in store for summer travelers who simply want to get away, and provides alternatives to the two of the city’s most well-known attractions. Visitors can purchase an all-day amusement park visit for two or four at Magical Midway which includes an all-day access to two wooden elevated go-kart tracks, an arcade, and the Space Blast tower. Travelers can also purchase a GO Card Orlando, an all-inclusive attraction pass to visit multiple Orlando attractions for one low price, saving up to 55% on top museums, tours, and activities vs. paying at the gate.

    Red Roof has pet-friendly properties, offering fee-free stays for pets at over 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

     About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:                                                                         

    Cori Rice

    Hill + Knowlton Strategies

    305.443.5454

    cori.rice@hkstrategies.com

     

    [1] http://www.eturbonews.com/58208/2015-summer-travel-guide-reveals-top-trends

  • RED ROOF INN® ENTERS CANADIAN MARKET SIGNALING CONTINUED AGGRESSIVE GLOBAL GROWTH | April 20, 2015

    Columbus, Ohio – April 20, 2015 – Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, signing a twenty-year deal with developer Glenn Squires to build and brand forty hotels across Canada, with the support of Pacrim Hospitality Services Inc. The first four hotels will be up and running by 2016. These will be new builds, not conversions, with most built as Red Roof PLUS+® properties, Red Roof’s enhanced and upgraded offering. The first 4 hotels will be slated to the Eastern and Atlantic regions opening in Grand Falls and Bay Roberts in Newfoundland & Labrador and Wolfville and Antigonish in Nova Scotia.

    “This agreement signals Red Roof’s strong growth internationally and the demand for our upscale economy product. The key to our success is our ability to find partners with deep local knowledge,” says Andrew Alexander, President, Red Roof®. “Canada is a perfect market for us. Canadian consumers are ready for a true economy hotel brand; a new value proposition.”

    The new Canadian properties will not only boast PLUS+® upgrades and amenities but many will also have indoor pools and restaurants adjacent to their properties; both a major attraction for the leisure market.

    Developer Glenn Squires, a thirty five year hospitality veteran and native of Newfoundland & Labrador, is CEO of Pacrim Hospitality Services, a Canadian independently owned hotel development and management company.

    “There is a large demand for economy hotels to fill an open void,” says Squires. “This is a natural fit for Red Roof and especially the Canadian consumer who is eager for more choices and low costs paired with comfortable, amenity-filled rooms. Red Roof is the ideal brand for the hotel guest who wants it all without sacrificing their savings.”  Pacrim will be contracted to assist in the development of the hotels in the Eastern and Atlantic regions as well as a second group of Canadian properties due to open in Ontario, British Columbia and Alberta over the next few years.

    Glenn Squires has taken a 50% interest and has partnered with significant Chinese investors to form Canada China Culture Hospitality Development Inc. operating as CCC Hospitality Development (CCC).  CCC has committed to fund a number of Red Roof Inns across Canada.

    “Red Roof and Mr. Squires have entered into an excellent partnership that not only extends the Red Roof brand into Canada but will benefit the Canadian traveler who will have an additional hotel category from which to choose,” says Phil Hugh, Chief Development Officer, Red Roof®. “We couldn’t have asked for a better development   partner to ease our entry into the Canadian market.”  Late last year, Red Roof® announced that it was partnering with respected Brazil-based Nobile Hotels to develop 35-40 properties – new builds and conversions – across the country over the next twenty five years. The first property, a conversion of an existing hotel, will open in Brasilia in 2015.

    Red Roof® has pet-friendly properties, offering fee-free stays for pets at 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Pacrim Hospitality Services Inc. and Glenn Squires

    Pacrim Hospitality Services Inc. is one of Canada’s largest, privately-owned hotel management and development companies with a portfolio of hotels throughout Canada and the United States. Formed in 1997, Pacrim has a wealth of expertise to offer clients such as acquisition and disposition support, concept design, development, centralized Accounting and Purchasing, e-marketing as well as property and asset management services.

    In addition to his co-founding and experience with Pacrim, Glenn Squires has significant hospitality development and management experience across Canada having worked with firms such as Atlific Hotels & Resorts, Fortis Properties and Holloway Lodging Corporation.

    About Red Roof®

    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has 400 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof® dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof® location; and because the company has a single brand in their portfolio, Red Roof® also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof® ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:                                                                         

    Cori Rice

    Hill + Knowlton Strategies

    305.443.5454

    Andrea.Thompson@hkstrategies.com

  • Go More. Go Better. RED ROOF INN® CELEBRATES THE LIFESTYLE JOURNEY OF AMERICAN TRAVELERS | April 14, 2015

    Columbus, OH – It’s not about the destination, but the journey. As more Americans indulge in, and enjoy activities that range from running marathons, to bike tours to music festivals and yoga retreats, they’re also finding ways to afford those lifestyles without breaking the bank. Red Roof Inn’s® guests are among those millions of Americans who are traveling around the country to attend and participate in enjoyable and entertaining activities while saving money by staying at an upscale economy hotel.  A stop along their travels rather than a destination, guests are traveling for lifestyle reasons, blending their interests with activities. This month Red Roof celebrates those journeys with its Go More. Go Better.TM campaign, a brand-wide initiative that will incorporate a microsite, contests, social media, videos and promotions.

    “Red Roof has become a part of the American lifestyle story,” says Andrew Alexander, President, Red Roof. “With our smartly designed rooms, our guests know they are receiving a lot of value at a great rate. So they can plan to attend that music festival they’ve always wanted to experience, the bike tour or marathon out of state, or that enjoyable weekend-long yoga retreat and return home relaxed and refreshed without breaking the bank and expending hundreds of dollars for an overpriced hotel room. Go More. Go Better.TM is a way for us to acknowledge and reward these travelers who are embracing lifestyle travel.”

    Specialized vacations are on the rise. Consumers are increasingly looking to blend their hobbies with their travels, and vacations that focus on the environment, sports, entertainment or yoga/health will see big growth this year. With inspirational moments and events fueling a variety of specialty travel all over the country, Red Roof’s modern, sleek properties are conveniently located to provide travelers stress-free, pleasant stays. Wellness, in particular, is being repackaged in a hip new way for both Millennials and Boomers, who are prioritizing health and well-being as a key part of their lifestyle and leisure pursuits. Wellness tourism is on the rise; the Global Wellness Tourism Congress says wellness travel is already a $439 billion market and predicts growth of 55 percent by 2017.[1]

    Multigenerational trips have also become increasingly popular in the past few years with entire extended families planning to either meet-up or travel together to enjoy transformative experiences that the whole family can share. Led up by the matriarchs themselves, multigenerational travel is flourishing with 55 percent of baby boomers traveling to spend time with family to create lasting memories. [2] In addition, Millennials comprise 32 percent of U.S. travelers and are the fastest-growing age segment in travel. They desire to explore budget-friendly destinations and get the most for their travel dollar. [3] Festivals and are among some of their favorite activities with dozens to choose from in the coming year including the Bonnaroo Festival in Manchester, Tenn. and the always packed Lollapalooza Music Festival in Chicago.

    Red Roof’s Go More. Go Better.TM campaign launches with the Go More. Go Better.TM Memory Maker Contest. Running through May 10th, 2015, Red Roof will encourage their guests to capture their memories, their “travel stories” or a vacation in a text, photo, or video format. Guests can enter this contest through gomoregobetter.com. A Go Pro Camera will be awarded to two first place winners as well as two free nights at any Red Roof and a $100 gas gift card.  Second place prize is also a Go Pro Camera and a ten lucky winners will receive a free night at any Red Roof.

    Red Roof is also sponsoring the Go More. Go Better.TM Story Tellers Contest. Running through May, guests will be encouraged to submit their travel stories through gomoregobetter.com. Red Roof will choose up to 4 guest stories for production. Additionally, Red Roof will launch a Go More. Go Better.TM Instagram Contest where guests will be asked to follow @redroofinn on Instagram and share their travel photos with #GoMoreGoBetter in the caption.

    For more information and to book at Red Roof, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. These hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:                                                                         

    Andrea Thompson

    Hill + Knowlton Strategies

    305.443.5454

    Andrea.Thompson@hkstrategies.com
    [1]https://www.jwt.com/en/worldwide/thinking/thefuture100trendsandchangetowatchin2015/

    [2]http://www.aarp.org/research/travel/info-2014/travel-trends-2015.html?cmp=RDRCT-015TRVLTRNZ_OCT30_014

    [3]http://loyalty360.org/resources/article/customer-engagement-of-millennials#sthash.3uJdjHaH.dpuf

     

  • RED ROOF INN® RACKS UP AWARD WINS | March 31, 2015

    Columbus, OH – March 31, 2015 – More than its usual accolades, Red Roof Inn is receiving serious awards for its outstanding innovative digital program. The brand recently won not only a Platinum award but Best in Show, the highest honor, at the Hospitality Sales & Marketing Association International (HSMAI) 58th annual Adrian Awards at the New York Marriott Marquis. Red Roof’s Digital Marketing campaign, Turning Flight Cancellations into Hotel Reservations – developed by agency 360i – wowed the judges and their lodging competitors, bringing them the coveted award. The brand also won awards for its Hispanic Radio: Turn up the volume campaign and Red Roof PLUS+ campaign and Truck Tour.

    “HSMAI’s Best in Show award for Red Roof’s Turning Flight Cancellations into Hotel Reservations campaign was such an honor but also a reflection of the innovation of this program and Red Roof’s always progressive thinking around how we can best service our guests,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “This, and Red Roof’s other awards are a recognition of the company’s inventive and novel approach. It encourages us to always evolve and continue to serve customers at the highest levels.”

    The Adrian Awards Best of Show honorees were selected from Platinum winners at the ceremony in the advertising, digital marketing and public relations categories.

    “It was a great night to gather and honor the creativity in our industry and the people behind the work,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. HSMAI honored 2014’s outstanding campaigns before nearly 1,000 attendees.

    The Adrian Awards began in 1957 and consider entries from every segment of the travel and hospitality marketing industry, including hotels, airlines, cruise lines, car rental companies, destinations and credit card companies, among others. Winners are selected from a field of more than 1,200 entries by senior industry and media experts.

    In addition, Red Roof was the recipient of the DAN (Dentsu Aegis Network) innovation Gold Award for Best Use of Data for theDigital Marketing campaign, Turning Flight Cancellations into Hotel Reservations.  Because Dentsu agencies globally can submit a campaign, winning the gold is considered very competitive and impressive and signifies that the RRI flight cancellation campaign is getting recognition worldwide.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:                                                                         

    Cori Rice

    Hill + Knowlton Strategies

    305.443.5454

    Cori.rice@hkstrategies.com

  • RED ROOF INN® RANKED #1 ECONOMY HOTEL FOR 5TH YEAR | March 18, 2015

    Guests continue to show their love for the economy lodging leader

    COLUMBUS, Ohio March 18, 2015– Red Roof Inn has earned the top spot in the 2014 ReviewMetrix CSI Benchmark.for the fifth consecutive year. Red Roof earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors.

    Reviews have always been a benchmark of Red Roof’s commitment to great guest service. Red Roof’s number one standing is a product of company-wide dedication and hard work.  “Our consumer-centric culture is truly a differentiator. As a company, we pride ourselves on how well we listen to our guests. And our guests have spoken.” says Andrew Alexander, President, Red Roof Inns.

    “Online reviews are a lens into our operations on a daily basis, it takes hard work, dedication, and passion from the entire team to maintain number one status on a consistent basis,” adds Marina MacDonald, Chief Marketing Officer, Red Roof.

    ReviewMetrix was created by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.

    The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key questions that appear at the beginning of an online survey. Red Roof surpassed its economy lodging competitors, earning the highest overall ranking which includes value, service, cleanliness and rooms.

     About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:                                                                         

    Cori Rice

    Hill + Knowlton Strategies

    305.443.5454

    Cori.rice@hkstrategies.com

  • RED ROOF INN® OPENS ITS 400th PROPERTY SIGNALING CONTINUED AND ROBUST DEMAND | February 4, 2015

    Columbus, OH – February 4, 2015 – Continuing its impressive growth Red Roof Inn® has opened its 400th hotel located in Council Bluffs, Iowa. Signaling high demand for the brand, the franchise owned property joins a strong network of 399 properties in forty states. Additionally the brand recently announced its plan to expand internationally into the Brazilian market. Red Roof® has experienced intense and aggressive growth this past year as a result of service enhancements and hotel innovations successfully reinventing the economy lodging sector by listening to customers and providing an enhanced experience at a value price.

    “I was really impressed with how strong the Red Roof brand has performed and how well they are positioned for future profitable growth,” says Zane Varvel, Red Roof®, Council Bluffs, Iowa franchisee and Vice President, Warmbrodt Hotel Investments (WHI). “Their strong and relevant branding strategy coupled with robust sales made them an attractive brand for us. We’ve been a cheerleader for the brand for years and we were eager to become investors.”

    “Red Roof has created a new category, upscale economy and has seen extraordinary growth in occupancy and revenue fueling an all-time high demand for the brand,” says Andrew Alexander, President, Red Roof®. “We’ve worked with the principals of Warmbrodt for years and it is their knowledge and trust in the future of the brand that’s led to this franchise opportunity.”

    “This latest investment is a testament to the power of the Red Roof brand. The company’s ability to attract such an impressive franchisee, who is new to our system, is indicative of the pull of the brand in the marketplace,” says Phil Hugh, Chief Development Officer, Red Roof®. “Red Roof’s future growth will continue to come from new franchises entering our system as well as existing franchises continuing to develop with us.”

    The franchise owned Council Bluffs property has 100 guest rooms, an indoor pool and hot tub, free WiFi, free hot breakfast and flat-screen TVs. The Inn is also undergoing a NextGen® renovation with the goal of turning it into a Red Roof Plus+® property within a few years. The franchise owned property is centered in the Manawa Power Center Business Park, near many shopping and food service amenities. The property is minutes from Horseshoe Casino, Ameristar Casino, Henry Doorly Zoo, Ameritrade Park, Mid-America Center and is conveniently located off two interstates: I-29 and I-80 at exit 3. The property is currently taking reservations.

    The company is celebrating the 400th announcement through consumer driven promotions including the “Favorite Red Roof Moments Social Contest” where guests can submit photos of their favorite travel moments with the brand in a chance to win 400 themed prizing. RediCard members will also get a chance to celebrate with Red Roof’s “400 Hall of Fame” promotion. Four hundred randomly selected RediCardÒ members will have a chance to win 400 RediCard bonus points each.

    Red Roof® has pet-friendly properties, offering fee-free stays for pets at 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®

    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has 400 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof® dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof® location; and because the company has a single brand in their portfolio, Red Roof® also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof® ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:                                                                         

    Cori Rice

    Hill + Knowlton Strategies

    305.443.5454

    Cori.rice@hkstrategies.com

  • Pack Your Pet! Red Roof Inn® Announces the Launch of SPOTlight on Pet Travel Sweepstakes | February 1, 2015

    COLUMBUS, Ohio – February 1, 2015 — Red Roof Inn® is unleashing a SPOTlight on Pet Travel Sweepstakes in celebration of Disney’s 101 Dalmatians Diamond Edition release. Available for the first time on Blu-ray™, Digital HD, and Disney Movies Anywhere. The 30-day sweepstakes starts on February 1 and is accessible through various Red Roof® social channels and online at spotredroof.com. From there, entrants will enter their name and email address for a chance to win the Grand Prize of 10 free nights at any Red Roof nationwide and Disney’s 101 Dalmatians Diamond Edition Blu-ray Combo Pack (Blu-ray + DVD + Digital HD). One First Prize winner will receive a $250 Pet Store Gift Card and 30 Second Prize winners will receive a copy of Disney’s 101 Dalmatians Diamond Edition Blu-ray Combo Pack (Blu-ray + DVD + Digital HD). Red Roof will also provide pet owners a platform to share pictures of their pets through Red Roof social channels and online.

    “This is our second strategic partnership with Walt Disney Studios and it is one that benefits each of our core audiences in the best way possible,” says Red Roof Chief Marketing Officer, Marina MacDonald. “As a nationally known pet friendly brand, the SPOTlight on Pet Travel promotion is a natural one for us with great prizing for the lucky winners.”

    For guests traveling with their furry best friends, Red Roof is offering a National Pet Discount during the month of February. Visitors to the contest site (spotredroof.com) will be able to scratch a SPOT to receive a pet travel discount code. (Blackout dates apply. Subject to availability. Cannot be used with any other discount.)

    In addition, Red Roof Inn properties will randomly place one stuffed Dalmatian in 101 guest rooms as gifts to their guests throughout the month of February. There will be a card asking guests to take a picture with their stuffed Dalmatian and post to social media outlets using the hashtag #spotredroof.

    Released in 1961, “One Hundred and One Dalmatians” is one of Disney’s most beloved animated films. The film will be released for the first time ever on Blu-ray as part of Disney’s Diamond Collection and will also be making its Digital HD and Disney Movies Anywhere debut this February 10th. This film is rated G.

    The SPOTlight on Pet Travel Sweepstakes and National Pet Discount runs from February 1 – 28, 2015. Winners will be selected randomly at the end of the sweepstakes.  To enter log on to spotredroof.com or get social at redroof.com.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:  

    Mariam Ali

    Hill + Knowlton Strategies

    305.443.5454

    Mariam.Ali@hkstrategies.com

  • RED ROOF INN® EXPANDS INTERNATIONALLY WITH FIRST HOTEL SCHEDULED TO OPEN IN BRAZIL IN 2015 | December 17, 2014

    The economy lodging giant signs deal with Brazil’s Nobile Hoteis with a robust development schedule of properties in the next decade

    Columbus, OH – December 17, 2014 – U.S. economy lodging leader, Red Roof Inn®, meeting high demand for its brand, is expanding, expected to open its first international destination in Brazil. Partnering with respected Brazil-based Nobile Hoteis, Red Roof Franchising, LLC will be working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty five years. The first property, a conversion of an existing hotel, will open in Brasilia in 2015.

    “Red Roof’s performance and track record were the precise impetus to attract a prestigious company with the caliber of Nobile Hoteis.  The company has the management skills, standards, distribution systems and credibility to propel the Red Roof brand to the same standard of success it enjoys in the U.S,” says Andrew Alexander, President, Red Roof.

    Nobile Hoteis with extensive experience in the Brazilian hotel industry, has in just seven years become the 4th largest hotel management company in Brazil. The Red Roof new builds and conversions are a part of a fresh branding strategy, executed with the support of BSH International. “Nobile is a young company growing at an impressive rate with properties in budget to up-scale segments. The company is now positioned to expand even faster. It’s extended stay operations are being driven by a newly formed company, Serendipity Hospitality, and the budget/economy businesses will be developed under the Red Roof brand,” says Jose Ernesto Marino Neto, president, BSH.

    “Red Roof was the ideal partner to develop budget and economy segments in Brasil. It is a company with a great reputation, image and success and we know our exclusive alliance with this quality brand will be integral to our growth and theirs,” says Roberto Bertino, Founder, President & CEO, Nobile Hoteis.

    The timeframe for Red Roof’s infiltration of the Brazilian market couldn’t be more fortuitous as Brazil sees a significant upsurge in tourism from its recent hosting of the 2014 World Cup and its upcoming role as host city for the 2016 Summer Olympics. In addition, the country has seen a growth spurt in its economy with over 40 million Brazilians over the past decade moving into the middle class. They are seeking value and quality and are price sensitive, looking for opportunities in the upscale economy sector which will be the segment driving future growth.

    “We know our premium experience at a value price is a combination that will attract new customers in new markets, especially those outside the United States, and we are confident that working with Nobile Hoteis we will build the Red Roof brand across one of the most exciting destinations in the world – Brazil,” says Phil Hugh, Chief Development Officer, Red Roof. “Nobile Hoteis’ enthusiasm for the Red Roof brand and their desire to help propel the brand internationally speaks volumes about how influential and recognizable Red Roof hotels and the Red Roof experience has become.”

    “Red Roof is a textbook fit. A U.S. brand with a very bright future, good management, quality and an impeccable image. Our strong skills are in the management and distribution side. Red Roof will complement those skills,” notes Bertino. “The brand has all the precise attributes for expansion into Brazil, a market with a consumer-base that will embrace their upscale economy offering.”

    Red Roof in partnership with Nobile Hoteis expects to open between 35-40 Red Roof properties between 2015 and 2025. The exclusive master franchise agreement goes up to 2040.

    Red Roof has pet-friendly properties, offering fee-free stays for pets at nearly 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    About Nobile Hoteis ®

    Nobile Hotéis “Brazilian Hospitality” was founded in 2008 in Brasilia (country’s capital) and within 7 years has become the 4th largest lodging company in Brazil (Jones Lang LaSalle Yearbook Nov. 2014). YTD Nobile accounts for USD 45 million in revenue (growing at a rate of 22% within 12 months). With 22 hotels, Nobile Hotéis employs more than 1,100 people. Nobile operates under management, leasing or franchise contract models. The company’s guest satisfaction rate (OTA metrics) has risen to 87% as of January, 2014. Hotel facilities are spread throughout Brazil in 6 State capitals and 13 cities. To connect with Nobile Reservation Channels, please visit, www.nobilehoteis.com.br

    About BSH International ®

    BSH International is the leading hospitality investment consulting firm in Brasil. It’s a 25-year old organization dedicated to advisory, development and hospitality asset management. BSH is involved in projects in excess of R$ 4 billion (four billion reais) and was responsible for the introduction of many international groups in Brazil including Sol Meliá (Spain), SuperClubs (Jamaica), Sonesta (USA), Tivoli (Portugal), NH Hoteles (Spain), Howard Johnson, Ramada and Days Inn (USA). For more information please visit www.bshinternational.com or call +55 11 3813-6188.

     

    MEDIA CONTACT:                                                                          

    Cori Rice

    Hill + Knowlton Strategies

    305.443.5454

    Cori.rice@hkstrategies.com

  • A BUNDLE OF SAVINGS AT RED ROOF INN® THIS WINTER | November 24, 2014

    Plenty of Savings for Travelers who Choose Red Roof This Winter 

    Columbus, Ohio – November 24, 2014 – It’s winter and with cooling temperatures also comes some of the hottest deals of the year. As travelers gear up for visits with family and friends, quick romantic jaunts with significant others or even an extended business trip or two, they’ll be able to book significant deals at nearly 400 Red Roof Inn® properties across the country. Guests will be able to combine Red Roof’s already low rates with several promotions running through the end of March. Travelers are encouraged to book early and take advantage of Red Roof’s low prices and super deals, including the brand’s Snowbirds promotion, which will launch in mid-December and offer up to 20% off at select properties.

    “This year more than ever, Red Roof is uniquely positioned to please and serve travelers as they move across the country, or just drive a few hundred miles from home,” says Marina MacDonald, Chief Marketing Officer, Red Roof Inn. “Guests are still watching their pocketbooks but want an upgraded, amenity-filled, comfortable and safe place to stay….upscale economy. Red Roof provides what travelers tell us they need and want in some of the top destinations they plan to visit.”

    This winter, Red Roof is doing everything to make sure their guests have a budget-friendly, relaxed and stress-free stay. In addition to a nice place at a nice price, the brand is striving to make seasonal shopping even more convenient, by informing guests of the hotels located near some of the largest and most popular malls in the U.S., ensuring a seamless travel and shopping experience through the end of the year.

    Whether driving to Orlando for a fun-filled holiday getaway with family or taking a quick winter break with friends in New York City or San Diego, Red Roof’s already low rates combined with the Snowbirds promotion and other deals are a win-win for travelers this season. Travelers will definitely find bundles of savings at the Red Roof of their choice.

    Guests should also ask about becoming a RediCard® member or find out more on redroof.com where they can access current Red Hot Deals.

    Red Roof has pet-friendly properties, offering fee-free stays for pets at nearly 400 hotels. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay! ®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:

    Claire Rocawich

    Hill + Knowlton Strategies

    305.443.5454

    Claire.rocawich@hkstrategies.com

  • RED ROOF INN® PAVING THE WAY IN DIGITAL INNOVATION | October 20, 2014

    Five Gold Awards Solidify Brand’s Leading Edge in Digital Landscape

    Columbus, Ohio – October 20, 2014 – Red Roof Inn®, a leader in economy lodging and now at the forefront of digital innovation, has been awarded Gold for five of the most prestigious awards in the digital category. The Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA), OMMA, US Search Awards, and Digiday’s Sammy/Mobi Awards have all recognized the brand for its Flight Cancellation Coup campaign, a custom built flight-tracking technology enabled by mobile search.

    On the heels of the harshest winter in decades, Red Roof teamed up with 360i to identify a key trend: Every day, 500 U.S. flights were being cancelled leaving 90,000 travelers stranded. Red Roof Inn, with nearly 400 properties nationwide, many of which located near some of the busiest airports in the country, was in prime position to turn flight cancellations into customers. The brand’s objective was to identify a new way to penetrate the market, adapting and excelling in the evolving digital landscape. The Flight Cancellation Coup technology enabled Red Roof and 360i to process thousands of bits of live cancellation data and filter it through a conditional algorithm that automatically boosted bids, making copy adjustments across the brand’s mobile search campaigns, speaking directly to the stranded traveler.

    The brand’s outstanding achievement in delivering digital search excellence has been recognized by the following awards:

    • 2014 Interactive Advertising Bureau (IAB) MIXX Awards: Search Marketing
    • Mobile Marketing Association’s (MMA) 2014 Global Smarties Award
    • MediaPost’s 2014 OMMA Awards for Search Marketing: SEM Campaign
    • 2014 US Search Awards: Best Mobile Campaign
    • Digiday Sammy/Mobi Awards: Best Mobile Direct Response Campaign

    “At Red Roof we continually listen to trends and signals in order to evolve the brand and invest in opportunities that willenhance consumer satisfaction and ultimately drive our business,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “We found a way to reach hundreds of thousands of travelers looking for a good night’s rest near the airports most impacted by winter storms.” MacDonald adds, “The gold designation is an indicator of our efforts to continuously put the guest experience first. In this highly competitive environment, brands that give their consumers what they want, win in the marketplace.”

    “360i is honored with the privilege of partnering with Red Roof Inn facilitating innovative and cutting edge campaigns such as the Flight Cancellation Coup,” said Jared Belsky, President, 360i. “Building a revolutionary custom flight-tracking technology that leveraged thousands of bits of real time data to power our Search campaigns delivered epic results.  Connecting stranded travelers to a great brand in Red Roof Inn has been a fulfilling endeavor as we continue to build on our 7 year relationship.”

    For more information about Red Roof, please visit www.redroof.com or call 1-800-RED-ROOF.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:

    Michelle Fonticiella

    Hill + Knowlton Strategies

    305.443.5454

    mfonticiella@samcor.net

    michelle.fonticiella@hkstrategies.com

     

  • Red Roof®: People on the Move New hires and promotions | October 1, 2014

    Columbus, Ohio – October 1, 2014 – Red Roof Inn, a leader in the economy lodging sector, is on the move and so are its employees who are working hard and being rewarded for their innovation and efforts. The following are the most recent announcements and promotions:

    • Aaron Stenhoff, Vice President, Marketing & Digital

    Aaron, recently promoted from Director of Marketing & Digital at Red Roof to Vice President of Marketing & Digital, has over 15 years of experience in sales and marketing with 13 years of digital experience. For much of his career, he has been working in the travel industry. Outside of travel, Aaron has worked with brands such as In-N-Out Burger, Science Diet, and Pepsi. He received his MBA from Indiana University’s Kelley School of Business.

    • Leslie Fisher, Vice President, Human Resources and Training

    Leslie has been promoted to Vice President of Human Resources and Training after serving as Director of Training for six years. Prior to starting at Red Roof in 2007, Leslie worked as Director of Employee Development & Training at NationsRent and is also a former executive with several national restaurant chains.

    • Timothy Wiersma, Vice President, Revenue Management

    Timothy, named Vice President of Revenue Management at Red Roof, came from the private firm Revenue Generation, where he served as Principle. In his new role at Red Roof, Timothy will specialize in property and portfolio revenue management, business intelligence, distressed-asset turnaround, and asset assessment. In addition, he will develop Revenue Management tools in order to foster situational analysis and strategic execution.

    • Matt Dees, Franchise Development Director

    With a career in the lodging industry spanning over nearly two decades, Matt has been named Franchise Development Director. Previously, he served as Director of Franchise Development for Motel 6 and Studio 6. Matt will be responsible for developing and growing the brand in the western region, including the Northern California, Washington, Oregon, Montana, Idaho, Wyoming and Colorado markets. Recognizing the importance of growing franchise ownership, Red Roof will now have 10 Franchise Development Directors, including two in the west.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:

    Michelle Fonticiella

    Hill + Knowlton Strategies

    305.443.5454

    mfonticiella@samcor.net

    michelle.fonticiella@hkstrategies.com

     

  • HIGH BRAND DEMAND FUELS RED ROOF® GROWTH | August 7, 2014

    Columbus, Ohio – August 7, 2014 –   Red Roof Inn® announced it has signed 39 hotel agreements in 2014, with a robust number of additional properties in the pipeline. It’s an over 350% increase from the same time last year and showcases Red Roof’s immense and intense growth in the past year. Red Roof, with its aggressive and strong network of 378 properties in 40 states, has a strong mix of franchise and corporate owned locations and is one of the most successful economy hotel chains in the country.

    “The continuing evolution of the Red Roof brand has fueled our growth and propelled us to these impressive development milestones,” says Andrew Alexander, President, Red Roof.  “With the strong customer response to our service enhancements and hotel innovations, franchisees have tremendous confidence in our strategy and direction, and their demand for the brand is very high.”  In the first seven months of 2014, Red Roof executed thirty-nine agreements to open new hotels, most with franchisees new to the Red Roof system. Twenty-six of these properties have opened already and the brand anticipates a total of fifty new openings by yearend.

    “We have an exceptionally strong development pipeline that will see the Red Roof brand expand to more than 400 properties by year end,” says Phil Hugh, Chief Development Officer.  “Demand for the brand is high.  With Red Roof’s recently launched and very successful brand extension, and the brand’s outstanding financial results, we are projecting continued growth next year and for the foreseeable future.”

    Red Roof has reinvented the economy lodging sector by listening to customers and providing an enhanced experience at a value price. With innovations like its successful NextGen® renovation program and the Red Roof PLUS+® brand extension attracting repeat visitations, Red Roof has seen unprecedented growth in occupancy and revenue, creating a new category, upscale economy.  Alexander is obsessed with gaining insight from customers, pouring over reviews to understand evolving guest wants and needs.  Learning from those reviews led directly to many of the NextGen and PLUS+ improvements.

    This consumer-centric strategy has produced superior results for Red Roof, as demonstrated by strong summer occupancy and double digit year on year growth.

    “Our vision has been to unleash the value and power of the brand by providing guests with a premium experience at a value price.” adds Alexander, “The investments in additional properties are a testimony to the progress we’ve made and signal a bright and sustainable future.”

    The newly added franchise properties are located in various markets throughout the Unites States including Texas, Georgia, Pennsylvania, Kentucky, Illinois and North Dakota. The additional franchise properties will reflect the brand mix of both Red Roof and Red Roof PLUS+.

    About Red Roof®

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    MEDIA CONTACT:

    Andrea Thompson

    Hill + Knowlton Strategies

    305.443.5454

    Andrea.Thompson@hkstrategies.com

  • LADIES AND GENTLEMAN, START YOUR ENGINES! RED ROOF INN® REVS UP, LAUNCHES BEHIND THE WHEEL SWEEPSTAKES | July 30, 2014

    Columbus, Ohio – July 30, 2014 – Red Roof Inn is all revved up, excited to announce the launch of the Behind the WheelSweepstakes in celebration of the  in-home, – Blu-ray + Digital HD – release of the DreamWorks feature film “Need for Speed”. The 30-day sweepstakes is accessible through various Red Roof® social channels and online at behindthewheelsweeps.com. From there, entrants will choose a car from a selection of vehicles featured in the film – the Keonigsegg Agera R, Bugatti Veyron, Ford Mustang GT, Shelby GT500, or the Saleen S7 – and “start their engines” for a thrilling, digital road rally across the country. Red Roof will also feature mini-sweepstakes on their social sites, providing fans a platform to share pictures and videos of their dream cars.

    “The road warrior and car enthusiasts are core customers at Red Roof, so our tie in with DreamWorks in-home release of “Need for Speed” is an intuitive one,” says Red Roof President, Andrew Alexander.

    The Grand Prize winner will earn 10 free nights at any Red Roof, enough to road trip across the country as the film’s stars do in “Need for Speed”, and a $500 Visa® Gift Card. Thirty runners-up will win a “Need for Speed” Blu-ray Combo Pack (Blu-ray + Digital HD). The Behind the Wheel winner will be selected randomly at the end of the sweepstakes.

    Based on the most successful racing video game franchise ever with over 140 million copies sold, DreamWorks “Need for Speed” captures the thrills of the game in a real-world setting. An exciting return to the great car-culture films of the 1960s and ‘70s, when authenticity brought a new level of intensity to the action, “Need for Speed” taps into what makes the American myth of the open road so enticing.

    The Behind the Wheel Sweepstakes runs from August 1-31, 2014. To enter log on to behindthewheelsweeps.com or get social with Red Roof. The Blu-ray + Digital HD version of “Need for Speed’ is available on August 5, 2014.

    About Red Roof

    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

     

    About DreamWorks “Need For Speed” In-Home Release
    Own the year’s ultimate thrill ride when DreamWorks Pictures Need for Speed races home on Blu-ray Combo Pack, Digital HD, DVD and On-Demand – August 5th, 2014. Based on the best-selling video game series, this action-packed movie drives non-stop excitement into your home in various home entertainment models, (Blu-ray™ Combo Pack, Digital HD, DVD and On-Demand)each tricked out with never-before-seen bonus features you won’t want to miss!

    Buckle up with star Aaron Paul (“Breaking Bad”), Dominic Cooper, Imogen Poots, Scott Mescudi (aka Kid Cudi), Dakota Johnson and Michael Keaton in this high-speed tale about an underground driver (Paul) who sets off on a race for revenge against the wealthy ex-NASCAR driver (Cooper) who framed him for a crime he didn’t commit.  Delivering real speed, real danger and real action, this turbo-charged thriller explodes on screen on Blu-ray and Digital HD with spectacular high definition picture and sound!

    Need for Speed was directed by Scott Waugh (Act of Valor) and stars Aaron Paul (“Breaking Bad,” Mission Impossible 3), Dominic Cooper (Captain America: The First Avenger, The Devil’s Double), Imogen Poots (Fright Night, That Awkward Moment), Scott Mescudi aka Kid Cudi (upcoming Entourage: The Movie, “How to Make it in America”) Dakota Johnson (upcoming 50 Shades of Grey, The Social Network) and Michael Keaton (Batman, Toy Story 3).

    For more information visit the Website and Mobile Site at http://www.theneedforspeedmovie.com/, “Like” us on Facebook:           www.facebook.com/NeedforSpeed and/or Follow us on Twitter: www.twitter.com/NeedforSpeed.

     

    MEDIA CONTACT:

    Andrea Thompson
    Andrea.thompson@hkstrategies.com
    305.433.5454

  • ASPECT SOFTWARE CUSTOMER, RED ROOF INN, WINS BRONZE STEVIE® AWARD | May 22, 2014

    Aspect logo

    Tim Dreyer

    +1 630 227 8312

    tim.dreyer@aspect.com 

    Date: 5/22/2014, Phoenix, Arizona

    • Red Roof Inn presented with a Bronze Stevie Award in the Best Use of Technology in Customer Service Category
    • Aspect’s Workforce Management solution powers hotel chain’s successful work-from-home agent program
    • Better agent schedule management maximizing contact center staffing efficiency, improved customer satisfaction

    Aspect Software, a leading provider of fully-integrated customer interaction management, workforce optimization, back-office and award-winning cloud solutions, today announced that its customer, Red Roof Inn, one of the leading economy hotels in the U.S., was presented with a Bronze Stevie® Award in the Best Use of Technology in Customer Service Category in the annual Stevie Awards for Sales & Customer ServiceSM.

    The Stevie Awards for Sales & Customer Service are the world’s top sales awards, contact center awards, and customer service awards. The Stevie Awards organizes several of the world’s leading business awards shows including the prestigious American Business AwardsSM  and International Business AwardsSM.

    “Red Roof Inn is honored to be presented with a Stevie Award in the customer service category. It’s very encouraging to see the success of our work-from-home agent program that has not only increased employee satisfaction but more importantly, helped us deliver exceptional customer experiences to our Red Roof Inn guests,” says Larry Daniel, Senior Vice President, Distribution Services, Red Roof Inn. “We value our relationship with Aspect Software and recognize their workforce management solution made it possible to better manage our call volume and enable our agents to focus on adding value to every interaction.”

    Red Roof Inn wanted a workforce management solution that would evaluate staffing needs and automatically inform agents of approved schedule requests. Red Roof Inn also saw an opportunity to reduce agent attrition and increase employee satisfaction by implementing a work-from-home agent program that would not only reduce overhead expenses and training costs for the company, but also eliminate commuting expenses for agents and expand their workforce pool.

    “With a dedication to provide their guests with exceptional customer service, Red Roof Inn really understands the connection between agent efficiency and customer satisfaction,” says Spence Mallder, Senior Vice President of Workforce Optimization at Aspect. “We’re really excited for Red Roof Inn to receive this Stevie award we are thrilled to have been a part of their success.”

    Red Roof Inn has won the JD Powers award for customer service two out of the last four years. Even on the non-winning years their index increased showing positive trends. The market metrics report for hospitality customers has consistently given Red Roof glowing reviews for agent friendliness, professionalism, and accurate and tangible service.

    Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com

    About Aspect

    Aspect’s fully-integrated solution unifies the three most important facets of modern contact center management: customer interaction management, workforce optimization, and back-office. Through a full suite of cloud, hosted and hybrid deployment options, we help the world’s most demanding contact centers seamlessly align their people, processes and touch points to deliver remarkable customer experiences. For more information, visit www.aspect.com.

    Follow Aspect on Twitter at @AspectSoftware. Read our blogs at http://blogs.aspect.com.

    #  #  #

    Aspect, the Aspect logo, are either trademarks or registered trademarks of Aspect Software, Inc., in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

  • RED ROOF SPLASHES INTO SUMMER WITH COOL 2-FOR-1 SAVINGS FOR CONSUMERS ACROSS THE COUNTRY | May 22, 2014

    Columbus, Ohio – May 22, 2014 – Finally! Summer has arrived and no brand is more prepared for the summer vacation season of road tripping than Red Roof, when 89% of Americans are heading out on a summer trip according to TripAdvisor, with nearly three quarters of those travelers hitting the open road. As those travelers take off by car, bus and train, Red Roof is offering up hot summer deals for guests traveling between June and August.

    RediCard® members, guests enrolled in the brand’s loyalty program, will receive a free night when they stay at a Red Roof Inn two separate times this summer. Red Roof caters to the road tripping traveler, with more than 360 locations nationwide, most located off of main thoroughfares and highways. For travelers making multiple stops as they travel and with major drive holidays ahead like Independence Day, Red Roof’s Stay 2 Get 1 deal is a must this summer season. For complete promotion details from Red Roof’s RediCard program and reservation information, visit redroof.com.

    “Red Roof is the best option for summer travel while staying on a budget,” says Andrew Alexander, President, Red Roof Inn. “We’ve listened to customers who continue to say they want an enhanced experience at a value price, an Upscale Economy experience. This summer a variety of our properties will offer PLUS+, an additional enhancement to our very successful NextGen® renovation program.”

    Travelers who book at PLUS+ properties will receive all the modern and sleek amenities of the NextGen renovation plus a 100% smoke free designation, 36HD channels and will also include a new Premium room type. Red Roof’s new Premium room includes complimentary bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as refrigerator, microwave, in-room coffee, iron and ironing board and hairdryer. Guests will also enjoy enhanced in-room communication, extra outlets for all their devices and an additional pillow. Road trippers demanding more enhancements at budget prices are getting exactly what they want with Red Roof PLUS+, with an average room rate at just $9 more a night.

    Red Roof is offering other red hot summer deals across the North, South, East and West. Red Roof’s Red Hot Deals allow guests to take advantage of local savings happening at properties across the nation, near their summer destination of choice. Red Roof has hotels near some of the most popular summer attractions across the country: Red Roof Orlando, is just 14 miles from Walt Disney World; Red Roof Hershey is just 11 miles from Hershey Park; Red Roof San Antonio is just a half mile from the beautiful River Walk, 11 miles from Six Flags amusement park and 14 miles from Sea World; Red Roof Seattle is a short 13 miles from the Space Needle and 14 miles from the popular tourist attraction, Pike Place Market; and Red Roof Columbus is just 5 miles from the Columbus Zoo and 6 miles from the Franklin County Fairgrounds.

    Just in time for summer, Red Roof is launching the official Red Roof Mobile App. Live this June, the mobile app makes booking a room quick and easy with Red Roof’s “Find an Inn” option, Click to Call, for reservations or the instant booking feature. The Red Roof Mobile App also lets travelers enjoy games and stay connected through the brand’s social channels: Facebook, Twitter and Pinterest. App users will also receive push notifications with the latest deals and discounts.

    Red hot deals are only available through Redroof.com.

    About Red Roof
    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:
    Claire Rocawich
    Hill+Knowlton Strategies
    305.443.5454
    claire.rocawich@hkstrategies.com

  • RED ROOF IS ON THE MOVE! | March 20, 2014

    Columbus, Ohio – March 18, 2014 – Red Roof is on the move. The brand is expanding into new territories across the country, has named a new development team that’s charged with taking the company to the next level and has recently launched Red Roof PLUS+, a brand extension, at more than 31 locations across the country.

    “The Red Roof brand is in high demand and positioned well for future growth. We are full speed ahead with a recently launched brand extension, an aggressive growth strategy, and an infrastructure to support it,” says Phil Hugh, Chief Development Officer, Red Roof Inn. Hugh adds, “By year end the brand expects to have well over 400 properties.”

    In order to move its plans forward quickly and efficiently under Hugh’s leadership, Red Roof has implemented Team Grow, an increased franchise development staff. The team is comprised of experienced and passionate executives who collectively bring years of sales, development and management expertise to Red Roof.

    • Matthew Hostetler, Senior Vice President of Franchise Sales and Development directly leading the development sales team.
    • Jeff Stephenson, Senior Franchise Development Director: Oklahoma and Texas territories.
    • Timothy Means, Franchise Development Director: New Jersey, Eastern Pennsylvania, Connecticut, Rhode Island, Eastern New York, Massachusetts, New Hampshire, Vermont and Maine territories.
    • Keith Worsham, Franchise Development Director: Western Georgia, North Carolina, Virginia, Maryland, District of Columbia, Delaware territories.
    • Kyle Krumwiede, Franchise Development Director: Florida, the I-95 corridor in Georgia and South Carolina territories.
    • Scott Pokorny, Franchise Development Director: Washington, Oregon, Montana, North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois territories.
    • Robert Uyeno, Franchise Development Director: California territory.
    • Diane Banks, Franchise Development Director: Arkansas, Louisiana, Mississippi, Kentucky, Tennessee, Alabama territories.
    • Chris Cua, Franchise Development Director: Michigan, Indiana, Ohio, West Virginia, Western New York, Western Pennsylvania territories.

    The company’s growth markets include California, Texas and Florida which will feature elements of the NextGen® concept: modern furniture, flat screen TVs, vessel sinks, wood-like floors, as well as additional electrical outlets for iPads®, iPhones® and laptops, rest suite beds by Serta®, high-end bedding, and lobby featuring a stone accent wall.

    The new brand extension Red Roof PLUS+ features 100% NextGen design plus a 100% smoke free designation, 36HD channels and will also include a new Premium room type. Red Roof’s new Premium room includes all the modern and sleek amenities of the NextGen renovation but also includes complimentary bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as refrigerator, microwave, in-room coffee, iron and ironing board and hairdryer. Guests will also enjoy enhanced in-room communication and an additional pillow for improved guest comfort.

    For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors. Additionally Red Roof has been named the “Best Budget Hotel Brand” in USA Today’s 10Best Readers’ Choice Awards poll. The Best Budget Hotel Brand designation is an indicator of the loyalty of guests who over the years have demonstrated that value remains king.

    About Red Roof®
    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF INN® AWARDED BEST BUDGET HOTEL BRAND BY USA TODAY READERS | March 12, 2014

    Columbus, Ohio – March 12, 2014 – Red Roof Inn has just been named the “Best Budget Hotel Brand” in USA Today’s 10Best Readers’ Choice Awards poll. The Best Budget Hotel Brand designation is an indicator of the loyalty of guests who over the years have demonstrated that value remains king. Red Roof, the leader in economy lodging, offers a “nice place at a nice price” at more than 360 locations nationwide.

    “At Red Roof we continually listen to our customers in order to evolve the brand,” says Andrew Alexander, President, Red Roof. “In this highly competitive environment, brands that give their customers what they want, win in the marketplace. This number one ranking is proof that Red Roof is leading the economy lodging sector, surpassing our competitive set and putting the guest experience first.”
    The brand recently leveraged valuable customer feedback to implement upgrades at properties around the country with the launch of Red Roof PLUS+. The brand extension, designed to provide an enhanced experience at a value price, positions Red Roof as an “upscale economy” choice. With this new category of lodging, the brand is committed to ““Adding More Wow to Your Stay!™”.

    The 10Best Readers’ Choice Travel Award which is promoted by USA Today, the nation’s largest newspaper, is a contest that launches one new category each week, revealing 20 nominees chosen by a panel of relevant experts which include a combination of editors from USA TODAY; editors from 10Best.com as well as expert contributors and sources. The contest allows readers the ability to vote online for one nominee per category, per day.

    Red Roof Inns are pet-friendly properties, offering fee-free stays for pets at more than 360 properties. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®
    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF INN® RANKED #1 ECONOMY HOTEL IN 2013 | February 12, 2014

    COLUMBUS, Ohio – February 12, 2014– For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors.

    ReviewMetrix was created by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.

    “This #1 ranking validates Red Roof’s commitment to putting its customers first,” said Andrew Alexander, President, Red Roof Inn. “In this highly competitive landscape, brands that give their consumers what they want stand out amongst the competition. Red Roof understands that customers are king and we work hard to improve the guest experience at every turn.”

    The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key questions that appear at the beginning of an online survey. Red Roof surpassed its economy lodging competitors, earning the highest rankings across all categories which include location, value, service, cleanliness, rooms and overall ranking.

    “There is no greater recognition than praise from your guests,” said Jonathan Barsky, Ph.D. Co-founder of MarketMetrix and Chief Research Officer. “Red Roof Inn continues to build its stellar online reputation by delivering a great hotel experience at a value price.”

    About Red Roof®
    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF INN® PROMOTES DAN RUSSELL TO SENIOR VICE PRESIDENT OF OPERATIONS | May 23, 2014

    Columbus, Ohio – January 31, 2014 – Red Roof Inn, a leader in the economy lodging sector, has promoted Regional Vice President, Dan Russell to Senior Vice President of Operations, effective immediately. Russell will oversee operations including all initiatives relative to quality, sales and finance for District 1 and report directly to Red Roof President, Andrew Alexander.

    “Dan has worked in a variety of operational roles at both the Corporate and Franchise levels. His passion for service excellence has made him a valuable leader at the senior level and in the field,” says Andrew Alexander, President, Red Roof Inn. “His longstanding commitment to Red Roof Inn demonstrates his passion for the hospitality industry and the Red Roof brand. He consistently delivers at the highest levels.”

    Russell started his career as a night auditor at the brand’s Flint, Michigan property. He is a six time recipient of the Red Roof Sales Award of Distinction, serves on Red Roof’s esteemed Manager’s Council and was named GM of the Year in 1994. He is active in his community as a volunteer with Toys for Tots and Mott’s Children’s Hospital. In 2014, Russell will celebrate his 30th anniversary with Red Roof Inn.

    About Red Roof®
    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF® INN NAMES NEW SENIOR VICE PRESIDENT OF FRANCHISE SALES AND DEVELOPMENT | January 25, 2014

    Columbus, Ohio – January 23, 2013 – Red Roof Inn, a leader in the economy lodging sector, has named Matthew Hostetler, Senior Vice President of Franchise Sales and Development, effective immediately. He will be responsible for leading the Franchise Development Directors in aggressively growing the brand and will report directly to Phil Hugh, Chief Development Officer. Previously Hostetler served as Senior Vice President of Franchise Development, Engel & Völkers USA in New York, NY.

    “Matthew brings a proven combination of strong franchise development, mergers, acquisitions and sales experience to Red Roof Inn,” says Phil Hugh, Chief Development Officer, Red Roof Inn. “His experience will be key as Red Roof continues to expand and grow in this highly competitive sector.”

    Hostetler graduated from California University of Pennsylvania and has had a series of notable industry leadership roles throughout his career. Prior to his role as Senior Vice President of Franchise Development, with Engel & Völkers USA, Hostetler led franchise development for Coldwell Banker & Coldwell Banker Commercial where he was responsible for growth in strategically planned markets as well as mergers and acquisitions throughout the United States and Canada.

    Hostetler also held the roles of Managing Director Franchise Development and Franchise Development Director with Wyndham Worldwide.

    About Red Roof®
    Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF INN® PROMOTES MARINA MACDONALD TO CHIEF MARKETING OFFICER | May 23, 2014

    Columbus, Ohio – January 13, 2014 – Red Roof Inn, a leader in the economy lodging sector, has promoted Senior Vice President, Sales & Marketing, Marina MacDonald to Chief Marketing Officer, effective immediately. MacDonald has been with Red Roof for over six years and has served the hospitality industry for over twenty years.

    “As Chief Marketing Officer, Marina will be taking the brand to the next level, leveraging successes to date and playing an integral role as we launch the new Red Roof PLUS+ brand extension,” says Andrew Alexander, President, Red Roof. “Marina has played a key role in helping Red Roof achieve its annual goals and objectives by leading and directing innovative multi-channel marketing and sales programs. This well-deserved promotion signals the company’s commitment to the ever more important marketing function and to rewarding top talent.”

    Prior to joining Red Roof, MacDonald served as Senior Vice President, Sales and Marketing for Remington Hotels. In this post, she was responsible for leading all aspects of sales and marketing for hotel management operations. MacDonald led revenue increases of 11% for a portfolio of 45 hotels representing 13 different lodging brands such as Marriott, Hilton, Starwood, IHG and Independent properties.

    Before joining Remington, MacDonald was Vice President of Sales and Marketing at Wyndham International where she played a key role in the successful growth of 40 luxury, upper-upscale, limited service and extended stay hotels and resorts in the United States, Caribbean and Mexico.

    MacDonald serves on the Executive Committee of Hospitality Sales & Marketing International (HSMAI) and awarded 2012 Top 25 Extraordinary Minds in Sales & Marketing. She of has an executive MBA in Business Innovation from The Aji Network in San Jose, CA and a Business Administration degree from Bradford Business in Philadelphia, PA.

    About Red Roof®
    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has over 360 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+® enhanced offering that promises guests an enhanced experience at a value price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof® also offers franchisees One Brand. One Focus™. Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof® ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF® INN NAMES NEW CHIEF DEVELOPMENT OFFICER | December 10, 2013

    Columbus, Ohio – December 10, 2013 – Red Roof Inn, a leader in the economy lodging sector, has named Phil Hugh, Chief Development Officer, effective immediately. Hugh brings almost 25 years of experience in the hospitality industry to the position. Previously he was Executive Vice President, Worldwide Franchise Sales, Realogy Franchise Group in Parsippany, New Jersey.

    “Phil brings a proven combination of strong franchise sales, portfolio management, branding, and mergers and acquisitions experience and skills to Red Roof Inn,” says Andrew Alexander, President, Red Roof Inn. ”Phil will be integral in growing franchise ownership, building this important segment of our business. His experience is paramount to our future goals and our vision of how expansive, inclusive and successful our franchise organization can be in this highly competitive sector.”

    Hugh graduated from Allegheny College and has had a series of notable industry leadership roles throughout his career. Prior to his role as Executive Vice President, Worldwide Franchise Sales with Realogy Franchise Group, Hugh led strategic development as President and Chief Executive Officer of Development Opportunity Corporation where he was responsible for daily operations, acquisitions and new development for hotel, commercial and mixed-use facilities. Hugh also held senior roles with Cendant Corporation and HFS, serving as Senior Vice President, North American Development, Wingate Inns International, and Regional Vice President with Coldwell Banker Franchise Development, respectively.

    About Red Roof®
    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has over 360 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+® enhanced offering that promises guests an enhanced experience at a value price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof® also offers franchisees One Brand. One Focus™. Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof® ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • GET “REDI”! RED ROOF® TO REGISTER ITS ONE MILLIONTH REDICARD® REWARD PROGRAM MEMBER BY YEAR END | October 24, 2013

    Columbus, Ohio – October 23, 2013 – There’s never been a better time to enroll in Red Roof’s® guest rewards program, RediCard®, as the brand prepares to enroll its one millionth guest! The lucky registrant is set to earn a wealth of awards and bonuses including 1,000,000 bonus points (equivalent to 166 free room nights), a party at the Inn where the guest is staying when they registered, complete with a cake, balloons and a celebration, a certificate announcing the winner as the one millionth member and inclusion in future Red Roof® RediCard® promotions.

    The RediCard® program allows valued guests to take advantage of membership perks year round including: express check-in, bottled water upon arrival and each night of their stay, reward points that never expire as long as guests continue to stay with Red Roof®, a member-only toll-free reservation line, early notice and exclusive offers for RediCard® members, online, member-only access to account information and a courtesy hold for late arrivals.

    “The RediCard® program is the richest reward program in the economy lodging segment,” says Marina MacDonald, SVP, Sales & Marketing Red Roof®. “Reaching the one millionth RediCard® member is such a milestone for us. It proves how integral the membership is to our loyal customers and the program’s growth illustrates guests’ enthusiasm for our brand.”

    The promotion is valid for first-time RediCard® registrants only and the hotel chain is encouraging guests to run, not walk, to the nearest Red Roof® to register, as the countdown is on; on-line enrollment in RediCard® is also an option.

    The one millionth member[1] is expected to be identified and announced as early as December. In the meantime, Red Roof® guests can expect to see a big push around the one millionth sign-up including emails, counter cards at properties and of course, social media.

    Red Roof Inns® are pet-friendly properties, offering fee-free stays for pets at more than 350 properties. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

    About Red Roof®
    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has over 350 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+® enhanced offering that promises guests an enhanced experience at a value price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof® also offers franchisees One Brand. One Focus™. Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof® ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    MEDIA CONTACT:
    Lindsey Norris
    Hill + Knowlton Strategies
    305.443.5454
    lindsey.norris@hkstrategies.com

    [1] Disclaimer: Must be new member, no previous member history; must be current without any balances for previous stays. Points will be added to member’s account in equal increments of 200,000 per year for five years generating approximately 33 free nights per year; free nights are not transferable and must be used within 12 months of issuance.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF® REINVENTS ECONOMY LODGING BY “ADDING MORE WOW TO YOUR STAY!™ | October 8, 2013

    Columbus, Ohio – October 8, 2013 – Red Roof Inn® is reinventing the economy lodging sector by listening to customers who continue to say they want an enhanced experience at a value price. The brand is improving upon its successful NextGen® renovation program (NextGen® properties are experiencing double digit sales growth year over year) with Red Roof PLUS+®, an upgraded offering promising guests the brand is “Adding More Wow To Your Stay!™”. Understanding that today’s travelers desire more for less, Red Roof® has perfected the formula and the brand’s bookings are benefitting. A CEO who is obsessed with listening and responding to customer feedback, coupled with committed follow through and execution at the hotel level, has catapulted Red Roof® to another realm of guest satisfaction, culminating in the launch of Red Roof PLUS+®.

    In addition to their 100% NextGen® renovation requirement, (which includes modern furniture, flat screen TVs, 36 HD channels, vessel sinks, wood-like floors, additional electrical outlets, a 100% smoke-free designation, rest suite beds by Serta®, high-end bedding, in-room red accent wall and renovated lobby featuring stone accent wall) Red Roof PLUS+® properties will be further enhanced. Red Roof Plus+® includes a new Premium room type, welcoming red canopies at select properties that project the brand’s signature color, enhanced LED lighting, attractive landscaping and outside signage that say it’s a Red Roof PLUS+® property. Red Roof’s® new Premium room includes all the modern and sleek amenities of the NextGen® renovation and will also include a complimentary welcome snack box which contains bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as in-room coffee/tea, an iron and ironing board, refrigerator and microwave. Guests will also enjoy enhanced in-room communication and an additional pillow for improved guest comfort.

    A premium experience at a value price, it’s a combination Red Roof® knows will attract new customers and please franchisees. Red Roof® franchisees have been integral to the brand’s year over year growth and the new Red Roof PLUS+® program offers enhancements proven to drive business. Whether it is an entrepreneur interested in investing in a first Red Roof® or current franchisees upgrading their properties, Red Roof PLUS+® is a brand enhancement that competes with the midscale sector and is the natural next step to building business.

    “At Red Roof® we continually listen to our customers and our franchisees in order to evolve the brand. Red Roof PLUS+® is a game changer for Red Roof®, giving current customers new reasons to revisit and remain loyal; new customers reason to foster trial, and offers our franchisees new avenues of expansion as the brand embraces a whole new look and feel,” says Andrew Alexander, President, Red Roof®. “This is a business and consumer win-win. We are reinventing the economy lodging experience with Red Roof PLUS+®.”

    Red Roof® has found that NextGen® renovated properties encourage repeat visitation with guests awarding upgraded properties the highest scores “Very Likely to Recommend” and “Very Likely to Return” of all Red Roof® hotels. Repeat guests, judicious and discerning, come with expectations set from their previous stays with the brand. Research shows that first time guests are “WOWED” by their experience at Red Roof’s NextGen® properties, and want to share their “new find” with friends, family and others on social media, and fosters “Repeat Guest Validation.”

    When checking into a Red Roof PLUS+® property, travelers will know they are immersed in a 360-degree Red Roof PLUS+® experience with no stone left unturned, no exterior or interior left untouched. All Red Roof® properties will continue to offer guests a high quality, clean, and comfortable experience, while consistent standards allow Red Roof PLUS+® properties to deliver the highest level of comfort, style and service to guests. Red Roof PLUS+® will also offer guests a designated customer resolution hotline, called NextLine™, to address customer feedback.

    The brand will roll out approximately 30 Red Roof PLUS+® properties in early 2014, making travel easy with upgraded amenities both inside and out. Additionally, the pet-friendly hotel chain boasts deals and discounts at over 350 convenient locations. For more information on Red Roof PLUS+® and Red Roof Inns® please visit www.redroof.com.

    ###

    About Red Roof®
    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+® enhanced offering that promises guests an enhanced experience at a value price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™. Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

  • RED ROOF’S MOBILE TRUCK TOUR ROLLS INTO TORONTO FOR WOOFSTOCK 2013 | June 4, 2013

    COLUMBUS, Ohio — June 4, 2013 — Red Roof’s 40th Anniversary Mobile Truck Tour is rolling into Toronto June 8-9, just in time to greet 300,000 plus pet-lovers during Woofstock 2013. The pet-friendly hotel chain has hit the road this summer in honor of its 40th anniversary, rolling out its remodeled NextGen® room type to customers across the U.S. and Canada via the custom made NextGen® semi-truck.

    The truck features a complete hotel room that is a perfect replica of a NextGen room: modern furniture, wood-like floors, additional electrical outlets and technological amenities, flat screen TVs, ergonomic chairs and much more! With NextGen, modern convenience meets great price; it’s exactly what customers are looking for. Woofstock visitors will be able to step in and stroll around the room with their furry friends in tow.

    “Red Roof has been welcoming families for 40 years and pets are an important part of our guest’s family,” says Marina MacDonald, SVP Sales and Marketing. Our guests will find pet-friendly rooms at every one of our 350 locations nationwide. Woofstock is a perfect opportunity for Red Roof to reach out to pet lovers and let them know that Red Roof welcomes them and that we share their love of pets.”

    Launched in 2003, Woofstock hosts dog lovers and their four-footed friends every summer and is the largest outdoor festival for dogs in North America. The festival runs June 8th and 9th, 2013 and is open from 10am-6pm at St. Lawrence Neighborhood Market. Attendees who tour the truck during Woofstock will receive a complimentary plush pet and Red Roof custom giveaways.

    Travel enthusiasts can log on to Red Roof’s dedicated blog, for insights about the brand, travel and of course, four-footed friends. Pet lovers are also encouraged to check out Red Roof Luvs Pets.

    For more information about Red Roof, please visit www.redroof.com or call 1-800-RED-ROOF.

    About Red Roof®
    Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

    ###

    Contacts

    Lindsey Norris
    Hill & Knowlton
    lindsey.norris@hkstrategies.com
    (305) 443-5454

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