Paul Patel, Owner/ Kyle Johnson, Owner

The Right Mix for Success

The Red Roof® distribution mix ensures you fill rooms—providing an incredible 64%* of system revenues. Our own dedicated Red Roof reservations and customer service center has one of the highest conversion rates in the industry—41.4% in 2014. Our website, redroof.com, welcomes more than 12 million visitors a year. And our web-based system provides dynamic availability and automatic rate updates to all distribution systems, including GDS, OTAs, and third party sites.

Distribution Breakdown

*The Brand Contribution is the percentage of room revenue generated for the Properties, the reservations for which were generated by the Red Roof Inn website, the Red Roof call center, group booking, National Sales, Global Distribution System (“GDS”), third party websites and reservations by RediCard members booked directly with the Properties, year ending December 31, 2015., This is calculated by dividing the total room revenue generated by the channels referenced above for the Properties by the total room revenue generated by all occupied rooms at the Properties.

brand-contribution-chart-2016

REDROOF.COM

We’re leading the way online—redroof.com contributes to brand visibility and  bookings.

RESERVATIONS CENTER

One of the highest conversion rates in the industry.

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