The Red Roof Inn Difference

Genuine Relationships. Real Results.™

My Market Metrix numbers have been awesome, my RevPAR index is through the roof, and occupancy is up significantly.
Anish Prakash, Sacramento, CA

Our focus is real results, and we have some of the lowest fees in the industry. Red Roof® has one of the highest RevPARs in our segment, consistently higher occupancy and ADR, and one of the highest customer satisfaction scores among economy hotels.

Highest RevPARs

According to Smith Travel Research®, Red Roof consistently has one of the highest RevPARs of any brand in the economy market. That’s supported by the fact that we outperform in occupancy and ADR among economy competitors.

Highest Brand Contribution – 66%

Our focus on real results, brand recognition and loyalty has led to one of the highest brand contributions in the industry. Redroof.com has more than 12 million annual visitors, and we book over 5 million stays per year. Stays average 1.93 nights, with a 66% overall brand contribution.

High Overall Brand Contribution*

*The Brand Contribution is the percentage of room revenue generated for the Properties through the Red Roof Inn web site, the Red Roof call center, group bookings, National Sales, Global Distribution system (GDS), third party web sites and by RediCard members booked directly with properties open and operating for at least 2 full years, year ending December 31, 2015.

Segment-Leading Customer Satisfaction

From 2010-2016, Red Roof earned the highest customer satisfaction score among all competitive economy hotels based on online reviews by Clarabridge.

Guests ranked Red Roof’s rooms, service, and overall value higher than other economy brands like Microtel Inns® and Super 8®. We also consistently rate among the leaders in guest satisfaction by J.D. Power and Associates®.

 

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