Red Roof PLUS+®

Adding More Wow To Your Stay®

Since 1996, Red Roof® has consistently been a leading franchise choice for properties looking for premier status in the Upscale Economy® hotel category.

We offer franchisees a stepped-up version of the brand with Red Roof PLUS+®. This brand extension is the perfect fit for properties looking to revive their hotel at a reasonable cost while positioning themselves for optimal return.

PLUS+ is designed for guests seeking more value and an enhanced experience, but engineered for Upscale Economy® efficiency.

As owner-operators, we’ve tested our NextGen® design for the past two years. The response? An overwhelmingly wowed customer base.

Explore The Wow

Learn more about the brand that is serious about giving guests and hoteliers what they’ve been dreaming of and check out all of our newest PLUS+ locations.


Take a Closer Look

Find everything you need to know about Red Roof PLUS+ and taking the next step.

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