Adding More Wow To Your Stay®
Since 1996, Red Roof® has consistently been a leading franchise choice for properties looking for premier status in the Upscale Economy® hotel category.
We offer franchisees a stepped-up version of the brand with Red Roof PLUS+®. This brand extension is the perfect fit for properties looking to revive their hotel at a reasonable cost while positioning themselves for optimal return.
PLUS+ is designed for guests seeking more value and an enhanced experience, but engineered for Upscale Economy® efficiency.
As owner-operators, we’ve tested our NextGen® design for the past two years. The response? An overwhelmingly wowed customer base.