From families to business folks, economy lodging is their top choice for accommodations as they travel the U.S. Red Roofing it has become their buzz phrase for saving money while staying in clean, comfortable, inexpensive rooms.
Positioned at the top end of the economy lodging market, Red Roof appeals to value-conscious travelers with the promise of a consistently clean, comfortable and affordable place to stay. By remaining true to this promise, the Red Roof brand has become known and trusted. In fact, as Market Metrix Co-Founder and VP of Research, Dr. Jonathan Barsky put it, “Red Roof Inn has created a loyal base of raving fans by providing exceptional value: good clean comfortable rooms, a friendly attentive staff and charging less for it.”
We only have one brand in the market, so our resources are focused for maximum return on investment. And you’ll love the results. Our website, redroof.com gets 12 million visits per year and brings in 47% of advance reservations. RediCard®, the Red Roof loyalty program, accounts for 22% of overall system revenues. And with the highest ratio of national/regional sales personnel per property of any national brand, our sales team is on top of business-to-business revenues. In fact, 37.1% of total system revenues are directly generated from brand sources including central reservations, redroof.com, GDS and our national sales force.
Red Roof Inn Gets Social
Red Roof “likes” social media. It helps keep our brand top of mind and enables us to interact with guests and potential guests to create a positive brand experience.
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