Brand Marketing

While our combination of proven marketing tools and disciplines ensures the Red Roof brand maintains its loyal following, we’ve put our focus on online messaging. We’ve taken a leadership position in e-marketing so we can meet our customers where they are. It’s paid off—Red Roof guests are now leaders in online reservations.

e-Marketing

Red Roof has the Internet covered—with click through ads appearing everywhere from CNN.com to Facebook.

• Banner ads generate three quarters of a billion impressions
• Conversions and ADRs are higher through e-commerce
• 47% of our advance reservations come from redroof.com
• Over 16 million emails are sent per year in systemwide and property-specific campaigns

Red Roof Goes Mobile

• Location-based and user-defined search options
• Click-to-call for reservations

Systemwide Promotions

Systemwide promotions, boosted by focused public relations efforts and email campaigns, keep consumer visibility high and drive occupancy, loyalty and RediCard membership. For example: through an exciting, fully integrated public relations and marketing program involving radio, web (redrooflovescountry.com), TV, band sponsorships and in person appearances, Red Roof is quickly becoming the Hotel of Choice for country fans and bands.

PR Support

Radio

• 51 million impressions
• Penetration of local markets
• Direct call to action