Our Brand Supports Your Success.
Positioned at the top end of the economy lodging market, Red Roof® appeals to value-conscious travelers with the promise of a consistently clean, comfortable, and affordable place to stay. By remaining true to this promise, the Red Roof brand has become known and trusted. And since we only have one brand in the market, our resources are focused for maximum return on investment. And you’ll love the results. Our website, redroof.com, gets more than 13.8 million visits per year. Our loyalty program, RediCard®, accounts for almost 24.5% of overall system revenues. And our sales team is on top of business-to-business revenues, with 29.8% of total system revenues booked by sales accounts. Overall, brand wide marketing efforts result in 63.0% of total system revenues generated directly from brand sources*.
*Calculated using properties open at least two years and for all of 2014 (328 properties). Individual results may differ; there is no assurance you will achieve these results.
** Includes Sales VP+ guests registering as RediCard members