Our Brand Supports Your Success.
High Overall Brand Contribution**
Positioned at the top end of the economy lodging market, Red Roof® appeals to value-conscious travelers with the promise of a consistently clean, comfortable, and affordable place to stay. By remaining true to this promise, the Red Roof brand has become known and trusted. And since we only have one brand in the market, our resources are focused for maximum return on investment. And you’ll love the results. Our website, redroof.com, gets more than 12 million visits per year. Our loyalty program, RediCard®, accounts for almost 22% of overall system revenues. And our sales team is on top of business-to-business revenues, with 31.4% of total system revenues booked by sales accounts. Overall, brand wide marketing efforts result in 64.0% of total system revenues generated directly from brand sources.*
*Calculated using properties open at least two years and for all of 2015 (340 properties). Individual results may differ; there is no assurance you will achieve these results.
**The Brand Contribution is the percentage of room revenue generated for the Properties, the reservations for which were generated by the Red Roof Inn website, the Red Roof call center, group booking, National Sales, Global Distribution System (“GDS”), third party websites and reservations by RediCard members booked directly with the Properties, year ending December 31, 2015. This is calculated by dividing the total room revenue generated by the channels referenced above for the Properties open and operating for at least two years and the entire year ending December 31, 2015 by the total room revenue generated by all occupied rooms at the properties.
* December 2015, Includes Sales VP+ guests registering as RediCard members
**December 2015, RediCard members registering as VP+ guests