Sales & Marketing

See More Success with Smart Marketing

It’s simple, and it’s what guests want: Nice Place. Nice Price.®

Positioned at the top end of the economy lodging market, Red Roof® promises a consistently clean, comfortable, affordable place to stay. By remaining true to this commitment, Red Roof is known and trusted.

This commitment extends to our franchisees, too, who find success with Red Roof’s focus on smart marketing. Our resources are targeted, so you receive maximum return on investment.

Redroof.com was fully redesigned in Spring 2017 to meet the needs of guests using smartphones and tablets more than desktop computers.

This mobile-first approach responds to any device a guest uses, generates faster search capability, and includes innovative features like first-to-market along a route planning. Property Experience Pages also ensure each individual property is featured and marketed online to the fullest extent.

And our aggressive digital marketing campaigns—with consistent presence across digital and social media—keep the brand front and center for the traveling public. We also send over 60 million emails annually, in system-wide and property-specific campaigns.

Benefit from High Brand Contribution**

Get the benefit of a brand that drives results.

Red Roof resources—including our website, call center, sales teams and more—are always working to drive guests to your location.

RediCard®, our loyalty program, accounts for over 22% of total system revenue. And our sales team stays on top of business-to-business opportunities—31.5% of total system revenue is booked by their accounts. Overall, brand-wide marketing efforts deliver an impressive 66% of system-wide revenue.*

With genuine relationships comes unprecedented support, and you’ll love the results. Marina MacDonald, our Chief Marketing Officer, is even known to return calls on a Sunday—at 7 a.m. She just received the American Hotel & Lodging Association’s Stars of the Industry Paving the Way Award for creating the first Red Roof Forum on Leadership for Women Entrepreneurs.

*Calculated using properties open at least two years and for all of 2015 (340 properties). Individual results may differ; there is no assurance you will achieve these results.

**The Brand Contribution is the percentage of room revenue generated for the Properties through the redroof.com, the Red Roof call center, group bookings, National Sales, Global Distribution system (GDS), third party web sites and by RediCard® members booked directly with properties open and operating for at least 2 full years, year ending December 31, 2015.

*December 2015, Includes Sales VP+ guests registering as RediCard members

**December 2015, RediCard members registering as VP+ guests

Brand Marketing

Focused resources allows Red Roof marketing to excel in marketing channels that provide the highest returns for the brand.

Redicard® Loyalty Program

Red Roof has one of the top-rated loyalty programs in our category. With over 2 million members and growing, RediCard attracts thousands of new guests each year and keeps thousands of current members coming back again and again accounting for almost 22% of system revenues.

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Dedicated Sales Team

The highest ratio of sales personnel per property of any national brand gets results.

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