Smart Marketing Supports Your Success.
Positioned at the top end of the economy lodging market, Red Roof® appeals to value-conscious travelers with the promise of a consistently clean, comfortable, and affordable place to stay. By remaining true to this promise, the Red Roof brand has become known and trusted. This commitment extends to our franchisees, too, who find success with Red Roof’s focus on smart marketing.
With just one brand in the market, our resources are targeted, so you receive maximum return on investment. Our newly re-designed website gets over 12 million visits annually. It was made even more responsive in Spring 2017, so guests can easily book a room with their smartphone. And our aggressive digital marketing campaigns, with consistent presence in digital and social media, keep the brand front and center for the traveling public. We also send over 60 million emails annually, in system-wide and property-specific campaigns.
High Overall Brand Contribution**
Our loyalty program, RediCard®, accounts for almost 22% of overall system revenues. And our sales team is on top of business-to-business revenues, with 31.4% of total system revenues booked by sales accounts. Overall, brand wide marketing efforts result in 64.0% of total system revenues generated directly from brand sources.*
With genuine relationships comes unprecedented support, and you’ll love the results. Marina MacDonald, our Chief Marketing Officer, is even known to return calls on a Sunday. At 7 a.m. Marina just received the American Hotel & Lodging Association’s Stars of the Industry Paving the Way Award, for her work encouraging women to invest and lead in the hotel industry.