Red Roof PLUS+ & Suites

Smart Marketing Supports Your Success.

Positioned at the top end of the economy lodging market, Red Roof® appeals to value-conscious travelers with the promise of a consistently clean, comfortable, and affordable place to stay. By remaining true to this promise, the Red Roof brand has become known and trusted. This commitment extends to our franchisees, too, who find success with Red Roof’s focus on smart marketing.

With just one brand in the market, our resources are targeted, so you receive maximum return on investment. Our newly re-designed website gets over 12 million visits annually. It was made even more responsive in Spring 2017, so guests can easily book a room with their smartphone. And our aggressive digital marketing campaigns, with consistent presence in digital and social media, keep the brand front and center for the traveling public. We also send over 60 million emails annually, in system-wide and property-specific campaigns.

High Overall Brand Contribution**

Our loyalty program, RediCard®, accounts for almost 22% of overall system revenues. And our sales team is on top of business-to-business revenues, with 31.4% of total system revenues booked by sales accounts. Overall, brand wide marketing efforts result in 64.0% of total system revenues generated directly from brand sources.*

With genuine relationships comes unprecedented support, and you’ll love the results. Marina MacDonald, our Chief Marketing Officer, is even known to return calls on a Sunday. At 7 a.m. Marina just received the American Hotel & Lodging Association’s Stars of the Industry Paving the Way Award, for her work encouraging women to invest and lead in the hotel industry.

*Calculated using properties open at least two years and for all of 2015 (340 properties). Individual results may differ; there is no assurance you will achieve these results.
**The Brand Contribution is the percentage of room revenue generated for the Properties through the Red Roof Inn web site, the Red Roof call center, group bookings, National Sales, Global Distribution system (GDS), third party web sites and by RediCard members booked directly with properties open and operating for at least 2 full years, year ending December 31, 2015.

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* December 2015, Includes Sales VP+ guests registering as RediCard members
**December 2015, RediCard members registering as VP+ guests

BRAND MARKETING

Focused resources allows Red Roof marketing to excel in marketing channels that provide the highest returns for the brand.

REDICARD® LOYALTY PROGRAM

Red Roof has one of the top-rated loyalty programs in our category. With over 1.5+ million members and growing, RediCard attracts thousands of new guests each year and keeps thousands of current members coming back again and again accounting for almost 22% of system revenues.

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DEDICATED SALES TEAM

The highest ratio of sales personnel per property of any national brand gets results.

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