Redicard Loyalty Program

Focused on Customer Retention.

With over two million members and growing, RediCard® attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate.

The richest program for loyal hotel guests (and least expensive for franchisees), RediCard® generates 22.2% of system-wide sales* and 25% of property direct sales.

Members receive 10 RediCard® points for each dollar spent. At just 7,000 points, members can book a free night’s stay or they may choose rewards from gift cards and merchandise in our online catalog.

Additional member benefits include:

  • Members-only reservation line.
  • Express check-in.
  • Priority room requests.
  • Complimentary bottled water during their stay.
  • Special rates on PREMIUM Rooms at Red Roof PLUS+® locations.
  • Members save up to 20% when they book the Nicest Price in advance.
  • Advanced notice of special promotions and offers.

Not bad for the loyalty program with the lowest franchise program participation fees in the industry—just 4.0%.

*Year end 2016
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