RediCard® Loyalty Program
With nearly two million members and growing, RediCard® attracts and retains thousands of new guests each year, and generates 22.2% of system wide sales and 25% of property direct sales.
The richest program for loyal hotel guests, members receive 10 RediCard® points for each dollar spent. At just 7,000 points, members receive a free night’s stay emailed directly to them as earned. Members can also choose rewards from gift cards and merchandise.
Additional member benefits include:
- Members-only reservation line
- Express check-in
- Priority room requests
- Complimentary bottled water during their stay
- Special rates on Premium Rooms at Red Roof PLUS+® locations
- Members save up to 20% when they book the Nicest Price in advance
- Advanced notice of special promotions and offers.
But it’s not just rewarding for our guests. The RediCard® loyalty program accounts for 22.2% of overall system sales and 25% of property direct sales.
Not bad for the loyalty program with the lowest franchise program participation fees in the industry—just 4.0%.
