RediCard® Loyalty Program

With over 1 million members and growing, RediCard attracts thousands of new guests each year and keeps thousands of current members coming back again and again accounting for 22% of system revenues.

Guests receive 10 RediCard points for each dollar spent and at just 6,000 points, members receive a free night’s stay emailed directly to them as earned. And members receive additional benefits such as:

• Members-only reservation line
• Express check-in
• Priority room requests
• Complimentary bottled water during their  stay,
• Special rates on Premium Rooms at Red Roof PLUS+ locations
• And, advance notice of special promotions and offers.

But it’s not just rewarding for our guests. The RediCard loyalty program accounts for 22% of overall system revenues and just over 15% of all property direct business. Not bad for the loyalty program with the lowest franchise program participation fees in the industry—just 4.0%.