Focused on Customer Retention.
With “over 2.3 million” members and growing, RediCard® attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate.
The richest program for loyal hotel guests (and least expensive for franchisees), RediCard® generates over 25% of system-wide sales* and 25% of property direct sales.
Members receive 10 RediCard® points for each dollar spent. At just 7,000 points, members can book a free night’s stay or they may choose rewards from gift cards and merchandise in our online catalog.
Additional member benefits include:
- Members-only reservation line.
- Express check-in.
- Priority room requests.
- Complimentary bottled water during their stay.
- Special rates on PREMIUM Rooms at Red Roof PLUS+® locations.
- Members save up to 20% when they book the Nicest Price in advance.
- Advanced notice of special promotions and offers.
Not bad for the loyalty program with the lowest franchise program participation fees in the industry—just 4.0%.