RediCard® Loyalty Program
With over 1 million members and growing, RediCard attracts thousands of new guests each year and keeps thousands of current members coming back again and again accounting for 22% of system revenues.
Guests receive 10 RediCard points for each dollar spent and at just 6,000 points, members receive a free night’s stay emailed directly to them as earned. And members receive additional benefits such as:
- Members-only reservation line
- Express check-in
- Priority room requests
- Complimentary bottled water during their stay,
- Special rates on Premium Rooms at Red Roof PLUS+ locations
- And, advance notice of special promotions and offers.
But it’s not just rewarding for our guests. The RediCard loyalty program accounts for 22% of overall system revenues and just over 15% of all property direct business. Not bad for the loyalty program with the lowest franchise program participation fees in the industry—just 4.0%.