Demand for City-Center Affordable Hyper-Local Hotels Remains Strong
Following the successful launch of its first soft brand and the growing demand for affordable and accessible hotels, Red Roof is introducing a second property in The Red Collection in Springfield, Illinois. The State House Inn™, located in the capital city of the state, is slated to open for business in September, as Red Roof expands its footprint with the Packard Hospitality Group®, a veteran franchisee in the industry. Based on comprehensive consumer research, Red Roof created The Red Collection to bring modern and affordable accommodations to the hearts of cities travelers love. The Red Collection’s flagship location, The St. Clair Hotel® in Downtown Chicago, will open later this year.
The State House Inn is one of six Red Roof properties franchised by The Packard Hospitality Group, a true model partner for Red Roof since 2015. The group owns and operates properties across the Red Roof portfolio, including Red Roof Inn® locations, Red Roof PLUS+® locations and now the latest property in The Red Collection.
The State House Inn will undergo a full renovation and feature 125 guest rooms. Located in the heart of the Downtown Springfield, guests will be just a short walk away from the Illinois State Capitol, Abraham Lincoln Presidential Library and the Illinois State Museum, offering an ideal location for guests traveling for government business and tourists visiting historic sites in the area. The State House Inn will provide Red Roof brand standards including Fast. Free. Verified. Wi-Fi., a pet-friendly policy at no additional cost and participation in RediCard®.
“The Packard Hospitality Group is introducing the first franchised property of The Red Collection, a testament to the demand we see for unique and affordable hotels located in the centers of cities travelers love,” says Phil Hugh, Chief Development Officer, Red Roof. “The Red Collection is an attractive offering for franchisees as Red Roof continues the expansion of sub-brands in our portfolio to accommodate the diverse needs of travelers across the country.”
The Red Collection is a portfolio of unique city-center hotels that are hyper-local, drawing inspiration from the local vibe and culture of the city centers in which they are located. Future growth of the soft brand includes a focus on locations in major cities, state capitals and resort destinations, providing modern, affordable and authentic experiences to guests.
“The State House Inn in Springfield, Illinois is the perfect property for our first franchised venture as part of The Red Collection,” added Michael Goldstein, President and CEO, The Packard Hospitality Group. “Based on the consumer research Red Roof conducted, we know that hyper-local and affordable city-center hotels are in demand, providing us with enhanced opportunities to continue our successful development track record in the industry.”
The Red Collection is a proof point of the impressive growth of the brand. Over the past three years, Red Roof has grown more than 41 percent, reaching a total of 539 locations. There are more than 30 properties already scheduled to open later this year, including The St. Clair Hotel and The State House Inn. By the end of 2018, Red Roof expects to have a portfolio of 600 properties across all sub-brands.
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers savings without sacrificing comfort so they can Sleep Easy. Spend Less.™ The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. Next, the company rolled out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price. The brand also launched The Red Collection®, a city-center soft brand made up of unique hyper-local hotels that reside “In the Hearts of Cities You Love.” Red Roof offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Guests receive the Best Price Always by booking directly on redroof.com thanks to RediPromise®. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies