Free Nights, Nicest Price®: Red Roof® Wants Travelers to Fall for a Spontaneous Getaway

Ready for a road trip? There’s no better time than winter for spontaneous travel and Red Roof Inn® is encouraging travelers to take advantage of their industry leading RediCard® loyalty program with free nights and the Nicest Price® for stays at their hotels across the country. Red Roof’s right now, right here RediCard offers for existing and new members will reward travelers who join with free nightly stays and the Nicest Price® of up to 15% off their best available rate or Red Hot Deals at locations across the country when guests book two or more days in advance.

“Winter is a great time to travel but it’s also one of the best times to save,” says Marina MacDonald, Chief Marketing Officer, Red Roof Inn. “We want budget-conscious consumers to know that Red Roof is on their side with incredible deals and discounts that will make any type of journey possible, whether it’s personal or business or just pure fun. With comfortable, safe Inns from Florida to California and everywhere in between, we’re looking out for them everywhere and all the time.”

Red Roof’s Nicest Price® Promotion is designed to encourage consumers to book within days of their stay – or spontaneously – at Red Roof locations. Red Roof’s price advantage and open booking policy make travel seamless and easy. The Red Roof loyalty program, RediCard is the richest in the hotel industry, rewarding members with free nights with only 6,000 points. Competitors like Wyndham Rewards require 15,000 points for a free night.

Last-minute travel booking has risen substantially thanks to the internet. Forty-four percent (44%) of leisure travelers and 56% of business travelers in the United States book at the last minute, and 34% of these travelers book a trip of 0 to 3 days in duration.[1] In addition, 79% of travelers believe that last-minute trips boost their happiness, while about two thirds stated that spontaneous trips make them more productive at work (61%) and reduce their stress levels (68%). What stops them from spontaneity is the difficulties in finding affordable and quality accommodation.[2]

This winter, be spur-of-the-moment! Book a Nicest Price® stay now. Full advance payment is required including room charge and any and all applicable taxes. No credits or refunds for early departures, cancellations, no shows or other reservation changes. The deal is non-commissionable and may not be combined with other offers or promotions.

Guests booking online can see the Nicest Price® option by clicking on the “Nicest Price” button. Nicest Price® is dependent on location and availability. Blackout dates may apply.

These great rates are only available by booking at or by calling 800.RED.ROOF (800.733.7663). For more information, visit

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

MEDIA CONTACT:                                                                          

Karen Zhu

Hill + Knowlton Strategies


[email protected]