INTERNATIONAL EXPANSION AND INCREASED PLUS+ PROPERTIES SIGNAL BANNER YEAR OF GROWTH AND MOMENTUM FOR RED ROOF INN®
Red Roof’s business continued to grow exponentially in 2015 reaching a total of almost 450 locations and adding 88 new franchisees, a 22% increase. With development deals in Brazil, Canada and Thailand and a total of 69 new deals penned, the brand is on track to have over 500 Inns by the end of 2016. The robust health of the hotel company was fueled by continued growth for the brand, demand for upscale economy products, and a momentum that proved Red Roof® has become a major draw for guests, franchisees and investors.
“Red Roof’s growth is indicative of the sharp, strong evolution of the brand in just the past year,” notes Andrew Alexander, President, Red Roof. “With growth in the U.S. and expansion in international markets, Red Roof is poised to become one of the most globally recognized lodging solutions. We are looking forward to our continued upward trajectory in 2016.”
Red Roof has a long-term strategic development plan to create brand consistency and loyalty nationally and internationally and began rolling out that plan in 2015:
- Brazil: partnered with Nobile Hotels to develop 35-40 properties across the country over the next twenty five years and opened its first location in Curitiba on September 1, 2015
- Canada: signed a twenty-year deal with developer Glenn Squires to build and brand 40 hotels across Canada… breaking ground in Spring 2016 with three locations
- Thailand: partnered with Paragon Hotels Limited to open a series of new-build hotels across Thailand between 2017-2020… actively securing sites in all major tourist locations from Bangkok to Phuket
“Red Roof is always seeking the right international partners with deep local knowledge for the brand’s expansion globally,” says Phil Hugh, Chief Development Officer, Red Roof. “The plan is to expand the brand to travel consumers around the world who are seeking a pleasant, safe and clean lodging experience at a value price.”
In addition to its growing global collection of properties, Red Roof is also proud of its upscale economy PLUS+ product and has been building or upgrading to, more PLUS+ locations across the country. There were 36 locations in 17 states by the end or 2015 with about 50 locations in 19 states planned by the end of 2016. The focus has been on growth west of the Mississippi in addition to adding more franchisees to the portfolio.
As 2016 unfolds, Red Roof intends to build on its immense 2015 successes with an aggressive U.S. and international plan to expand the Red Roof brand, attract more franchisees and investors, continue to provide top-tier service and amenities to guests at a value price and creatively enhance the PLUS+ product by continuously listening to its customers. Red Roof has accomplished much of their success with the contribution of a development team, half of whom have a military background. Red Roof is proud to employ veterans.
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada and Thailand, with its first international destination opened in Curitiba, Brazil in 2015. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies