From business travelers to solo adventurers, the face of travel is changing every day, and Red Roof Inn® is poised to accommodate travelers as they look for upscale economy lodging across the country to accommodate their specific travel needs and interests. This year as more and more people seek out unique, specific and personalized experiences, Red Roof is meeting the demand for the brand by going above and beyond to provide services and amenities never experienced before at economy level lodging. Red Roof is offering local advice, guidance, tips and information to ensure their stays are incredibly productive, fun and engaging. It’s all about the Go More. Go Better.™ movement.

“For Red Roof, the Go More. Go Better. movement is all about meeting our guests’ travel needs with offerings that support their lifestyle,” says Marina MacDonald, Chief Marketing Officer, Red Roof Inn. “Whether it’s a business traveler who wants to take an extra day for pleasure while on a business trip or a leisure traveler who wants to explore the country, Red Roof is doing all we can to make it easier on their wallets to extend their stays and enable them to experience activities they love to do.”

Red Roof is accommodating this broad range of solo and business travelers with event and activity tips, rate discounts and promotions and a suite of enticing deals. As more Americans indulge in, and enjoy activities and hobbies that range from running marathons, to bike tours to music festivals and yoga retreats, they are also looking for ways to afford those lifestyles without breaking the bank. Red Roof’s guests are among those millions of Americans who are traveling around the country to attend and participate in enjoyable and entertaining activities, and are able to do so by saving money staying at an upscale economy hotel.

For business travelers who are increasingly adding leisure activities to their business trips, they can take advantage of Red Roof’s Sunday Special Promotion to extend their trips: save up to 50% on a Sunday night stay when it’s combined with another night’s stay; available at several locations popular for business travel, starting mid-March. Other surprises and incentives to travel and stay with Red Roof will include:

  • Experience Pages for all of its locations in the U.S. that provide super-localized guides and tips on how to enjoy each specific city no matter what a traveler’s interests are. Travelers will be able to find the Experience Pages in their organic search results when conducting searches for events and attractions near their travel destinations, or click on Experience links on
  • Stay 2, Get 1 Free from February 23 through April 30, 2016 with a RediCard® membership; Loyal members who register online and stay on two separate occasions will receive a free night during their next check-in
  • Red Roof is accommodating more travelers with an increased number of PLUS+ properties this year, bringing the number of enhanced PLUS+ properties to about 50 across the country by the end of 2016
  • Want to stream Netflix, Hulu or Amazon Video while staying at a Red Roof Inn? Now guests can go more, go faster at Red Roofs across the country as the company upgrades and expands bandwidth at 60 new hotels

Red Roof is really upping its game in 2016, with offerings that live up to its upscale economy moniker—offerings that have never been extended to guests at this price point. And solo and bleisure (business/leisure) travelers are poised to take full advantage of these exclusive offerings as they look for, and book, stays with a brand that has come to be known for its safe, comfortable rooms in convenient locations across the country.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada and Thailand, with its first international destination opened in Curitiba, Brazil in 2015. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit


Karen Zhu

Hill + Knowlton Strategies


[email protected]