This summer, families traveling together, friends looking for a weekend adventure and even solo travelers seeking to discover a new city, will be able to book a room at a Red Roof PLUS+® in some of the coolest cities in the country and save enough money for their favorite adventures, activities and events. Summer is full of high expectations and high temperatures across the country, and Red Roof PLUS+’s low rates (compared to their midscale competitors) and guide to some of the best things to do offers just the right inspiration for having the best summer ever.

Red Roof has changed the landscape of the economy lodging sector with our upscale offering PLUS+ as well as other initiatives including our upcoming Verified Wi-Fi,” says Andrew Alexander, President, Red Roof Inn. “This summer we’re giving our competitors a run for their money with notable savings for our guests compared to other hotel brands. And with money saved, they’ll be able to splurge on activities they love best or follow our guide to other festivities and events.”

Did you know, one out of five travelers will vacation within their home state this summer? Maybe that’s because 86% of summer vacations are taken by car.[1] Red Roof has been the best road trip companion for families and adventurers who hit the road for their long-awaited vacations during the long anticipated summer months.

Visiting Pittsburgh this summer, travelers can stay at Red Roof PLUS+ Pittsburgh South – Airport with rates starting at $69.99, saving $100, based on a midscale competitor’s rate. That money will allow travelers to help celebrate the city’s 200th birthday with a Firework Extravaganza and Bicentennial Day Parade. Travelers can also save $100 when they visit America’s 5th Happiest City, Ann Arbor, Michigan. Grab some bites at the annual Taste of Ann Arbor and then walk through the colorful Artisans’ Market.

“Red Roof is not only the economical choice for summer travel, but our enhanced PLUS+ properties are giving travelers something they’ve never had before at this price point: rainfall showerheads, vessel sinks, flat-screen TVs, wood-like floors, in-room amenities like big fluffy pillows, ironing boards, and all-important multiple electrical outlets,” notes Marina MacDonald, Chief Marketing Officer, Red Roof.

From June through August travelers can take advantage of Red Roof’s Stay 3, Get 1 promotion. Any RediCard® member who stays three separate times this summer (June 1-August 31, 2016) will receive a free night. In addition to being a RediCard® member, the guest must register online in order to take advantage of the promotion. For more info and to register, visit:

Red Roof has pet-friendly properties, offering fee-free stays for pets at over 450 hotels in the U.S. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points and other exclusive offers and services. For more information and to book, please visit or call 800.RED.ROOF (800.733.7663).

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit



Karen Zhu

Hill + Knowlton Strategies


[email protected]