Continuing its impressive growth Red Roof Inn® has opened its 400th hotel located in Council Bluffs, Iowa. Signaling high demand for the brand, the franchise owned property joins a strong network of 399 properties in forty states. Additionally the brand recently announced its plan to expand internationally into the Brazilian market. Red Roof® has experienced intense and aggressive growth this past year as a result of service enhancements and hotel innovations successfully reinventing the economy lodging sector by listening to customers and providing an enhanced experience at a value price.

“I was really impressed with how strong the Red Roof brand has performed and how well they are positioned for future profitable growth,” says Zane Varvel, Red Roof®, Council Bluffs, Iowa franchisee and Vice President, Warmbrodt Hotel Investments (WHI). “Their strong and relevant branding strategy coupled with robust sales made them an attractive brand for us. We’ve been a cheerleader for the brand for years and we were eager to become investors.”

“Red Roof has created a new category, upscale economy and has seen extraordinary growth in occupancy and revenue fueling an all-time high demand for the brand,” says Andrew Alexander, President, Red Roof®. “We’ve worked with the principals of Warmbrodt for years and it is their knowledge and trust in the future of the brand that’s led to this franchise opportunity.”

“This latest investment is a testament to the power of the Red Roof brand. The company’s ability to attract such an impressive franchisee, who is new to our system, is indicative of the pull of the brand in the marketplace,” says Phil Hugh, Chief Development Officer, Red Roof®. “Red Roof’s future growth will continue to come from new franchises entering our system as well as existing franchises continuing to develop with us.”

The franchise owned Council Bluffs property has 100 guest rooms, an indoor pool and hot tub, free WiFi, free hot breakfast and flat-screen TVs. The Inn is also undergoing a NextGen® renovation with the goal of turning it into a Red Roof Plus+® property within a few years. The franchise owned property is centered in the Manawa Power Center Business Park, near many shopping and food service amenities. The property is minutes from Horseshoe Casino, Ameristar Casino, Henry Doorly Zoo, Ameritrade Park, Mid-America Center and is conveniently located off two interstates: I-29 and I-80 at exit 3. The property is currently taking reservations.

The company is celebrating the 400th announcement through consumer driven promotions including the “Favorite Red Roof Moments Social Contest” where guests can submit photos of their favorite travel moments with the brand in a chance to win 400 themed prizing. RediCard members will also get a chance to celebrate with Red Roof’s “400 Hall of Fame” promotion. Four hundred randomly selected RediCardÒ members will have a chance to win 400 RediCard bonus points each.

Red Roof® has pet-friendly properties, offering fee-free stays for pets at 400 hotels in the U.S. For more information and to book, please visit or call 800.RED.ROOF (800.733.7663).

About Red Roof®

Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has 400 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof® dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof® location; and because the company has a single brand in their portfolio, Red Roof® also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof® ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

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Cori Rice

Hill + Knowlton Strategies


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