RED ROOF INN® PROMOTES MARINA MACDONALD TO CHIEF MARKETING OFFICER
Red Roof Inn, a leader in the economy lodging sector, has promoted Senior Vice President, Sales & Marketing, Marina MacDonald to Chief Marketing Officer, effective immediately. MacDonald has been with Red Roof for over six years and has served the hospitality industry for over twenty years.
“As Chief Marketing Officer, Marina will be taking the brand to the next level, leveraging successes to date and playing an integral role as we launch the new Red Roof PLUS+ brand extension,” says Andrew Alexander, President, Red Roof. “Marina has played a key role in helping Red Roof achieve its annual goals and objectives by leading and directing innovative multi-channel marketing and sales programs. This well-deserved promotion signals the company’s commitment to the ever more important marketing function and to rewarding top talent.”
Prior to joining Red Roof, MacDonald served as Senior Vice President, Sales and Marketing for Remington Hotels. In this post, she was responsible for leading all aspects of sales and marketing for hotel management operations. MacDonald led revenue increases of 11% for a portfolio of 45 hotels representing 13 different lodging brands such as Marriott, Hilton, Starwood, IHG and Independent properties.
Before joining Remington, MacDonald was Vice President of Sales and Marketing at Wyndham International where she played a key role in the successful growth of 40 luxury, upper-upscale, limited service and extended stay hotels and resorts in the United States, Caribbean and Mexico.
MacDonald serves on the Executive Committee of Hospitality Sales & Marketing International (HSMAI) and awarded 2012 Top 25 Extraordinary Minds in Sales & Marketing. She of has an executive MBA in Business Innovation from The Aji Network in San Jose, CA and a Business Administration degree from Bradford Business in Philadelphia, PA.
About Red Roof®
Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has over 360 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+® enhanced offering that promises guests an enhanced experience at a value price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof® also offers franchisees One Brand. One Focus™. Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof® ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill & Knowlton