Hibernating at home during the winter months is so 2010. Today, travelers from Boomers to Millennials are doubling down, layering up and taking off to ski destinations, beach getaways, festivals and retreats. Red Roof Inn® has long recognized that winter is a hot zone for travel, offering their renovated and upgraded PLUS+ properties in some of the most coveted destinations around the country. With Premium rooms now available at many of their PLUS+ hotels, Red Roof is redefining winter travel with a high quality experience at an economy price. At a time when 71% of Millennials, 58% of Gen Xers, 49% of Baby Boomers and 45% of older consumers all agree that the cost of leisure travel can be a barrier to planning a vacation,[1] pairing a bit of indulgence with a safe budget – within the same experience – makes the Red Roof option the perfect solution.

“Red Roof is redefining the economy lodging and travel space,” says Andrew Alexander, President, Red Roof. “We were one of the first companies to extensively renovate a large percentage of our portfolio of properties giving travelers a renovated, upgraded experience without dramatically increasing our prices. With PLUS+ properties everywhere from Malone, New York to Miami, Florida, Red Roof has redefined the expectations and parameters of travel, especially during the winter months, allowing consumers the freedom to plan, book and stay while also saving substantially.”

This winter Red Roof is encouraging travelers to not only experience their Premium rooms and PLUS+ properties but to take advantage of the brand’s great discounts and sales. For instance, Red Roof wants to show their support for, and encourage Veterans to stay during the month of November by offering them a 15% discount, November 1-30. To book, guests should call 1.800.RED.ROOF (1.800.733.7663) or they can visit and use the VP+ number 618669. Restrictions apply.

Also, this winter, Red Roof’s popular Cyber Monday sale is back! On November 30th, all guests can receive up to 30% off all bookings. The sale will begin at 12 AM on November 30th and end at 11:59 PM EST.  To book visit or call 1.800.RED.ROOF (1.800.733.7663) and use VP# 620049. The Cyber Monday sale may not be combined with other discounts and is subject to availability at participating properties. Black-out dates apply. The offer is valid for stays through March 31, 2016.

Red Roof® has pet-friendly properties, offering fee-free stays for pets at over 425 hotels in the U.S. For more information and to book, please visit or call 800.RED.ROOF (800.733.7663).

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 425 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada and Thailand, with its first international destination opened in Curitiba, Brazil in 2015. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

MEDIA CONTACT:                                                                         

Karen Zhu

Hill + Knowlton Strategies


[email protected]