Red Roof® Announces Debt-Free Education Employee Benefit Program
Columbus, OH – April 4, 2018 – In support of the American Hotel & Lodging Association (AHLA), Red Roof is partnering with Pearson, the world’s leading education company, to create the Learning Pathways Program, providing debt-free education to its employees. The leading economy hotel chain will give away 100 scholarships in 2018, covering tuition, registration fees, books and school supplies.
The program is available at no-cost to the first 100 full-time hourly Red Roof employees, who work either at a property or contact center. The program will provide them with the opportunity to pursue a GED, Associate’s Degree or another relevant certification in hospitality. Full-time employees are eligible regardless of whether they work directly for a corporate owned Red Roof or a franchised property.
“Investing in Red Roof employees who are vital to the future success of our brand and industry is part of our corporate responsibility,” says Andrew Alexander, President, Red Roof. “Providing employees with a golden opportunity to enhance their lives through education is priceless.”
The Learning Pathways Program will allow participants to complete a degree applicable to their ambitions with flexible and convenient educational options that fit their lifestyles and schedules through asynchronous learning. Courses will be delivered online and accessible 24 hours a day, seven days a week to make balancing work and class manageable and rewarding. Academic Support Coordinators will be available to assist employees as they study.
The program is part of a wider initiative by AHLA to provide employees in the hospitality industry with tools for career success. Research consistently shows that employees with Associate’s Degrees earn higher wages and more promotions while boasting a significantly lower unemployment rate than those without them.
Red Roof chose Pearson as a partner for the program due to the company’s track record of success in managed education strategy. Pearson has helped organizations both within and outside of hospitality to reduce the cost of turnover and talent acquisition by crafting effective development initiatives.
For more information on the program, interested employees can visit www.acceleratedpathways.com/redroof to fill out an online application or call (866) 298-5899.
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers savings without sacrificing comfort so they can “Sleep Easy. Spend Less.” The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. Next, the company rolled out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price. The brand also launched The Red Collection®, a city-center soft brand made up of unique hyper-local hotels that reside “In the Hearts of Cities You Love.” Red Roof offers franchisees “Genuine Relationships. Real Results.”™ The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies