Red Roof® Announces Expansion of The Red Collection™ with Opening of State House Inn™ Springfield, Illinois Property
Springfield, IL – October 17, 2018 – State House Inn™, the second property and first franchised property in The Red Collection™, Red Roof®’s first soft-brand, has opened in Illinois’ capital city, Springfield. Located in the heart of downtown Springfield, the property features 125 guest rooms and has undergone a full renovation. The location is unmatched, offering an ideal location for those traveling on government business and tourists visiting historic sites in the area. Guests will be just a short walk away from the Illinois State Capitol, Abraham Lincoln Presidential Library, the Illinois State Museum, Memorial Medical Center and HSHS St John’s Hospital.
Red Roof has entered a new sector with The Red Collection: upper midscale city center hotels in prime locations, near activities travelers love to do, that are unique and reflect the local vibe and culture of the city centers in which they’re located.
The hotel décor is styled after the mid-century modern movement, staying true to the authenticity of the era in which the hotel was originally built. Guest rooms feature 23 executive 1 bedroom suites and 2 specialty suites, the Abraham Lincoln and Mary Todd, all with added amenities. Travelers can enjoy locally inspired artwork, carpeted floors, white bedding, spacious new furnishings and lounge seating as well as large, flat-screen TVs, work desks, in-room coffee makers, and iron/ironing boards. Bathrooms offer spa-inspired toiletries, hair dryers, detachable two-in-one shower heads with multi-flow capabilities and newly remodeled bath fixtures.
Guests will find a welcoming lobby with a stone fireplace, lounge seating, high-top workspaces, locally inspired artwork and Wi-Fi connectivity. Other common space amenities include a large breakfast room just steps from the lobby with free, hot continental breakfast for guests. The Top Hat Lounge, a bar for light bites and signature drinks greets guests after a long day of business or sightseeing. They can also use a very generous 5500 square feet of flexible meeting space and a fitness center with locker rooms.
The property is owned by Vendian Capital Management LTD. (“Vendian”) and managed by Packard Hospitality Management, LLC®.
“Vendian is introducing the first franchised property of The Red Collection, a testament to the demand we see for unique and affordable hotels located in the centers of cities that travelers love,” says Phil Hugh, Chief Development Officer, Red Roof. “The Red Collection is an attractive offering for franchisees as Red Roof continues the expansion of sub-brands in our portfolio to accommodate the diverse needs of travelers across the country.”
The Red Collection’s flagship location, The St. Clair Hotel®in downtown Chicago, opened in September. Future growth of the soft brand includes a focus on locations in major cities, state capitals and resort destinations, providing modern, affordable and authentic experiences for guests.
“We are very excited to be part of the new The Red Collection brand and strongly believe that Springfield, Illinois is the perfect market for a stylish upper-mid market product like the State House Inn.” adds Anton Jivov, Managing Director of Vendian. “We have invested heavily in bringing the look and feel of this hotel up to date to provide a luxurious and smart destination for all travelers. This is our 4th Red Roof property and we continue to believe in the value of the brand as we continue to build our portfolio.”
Red Collection hotels offer Red Roof brand standards including Fast. Free. Verified. Wi-Fi, a pet-friendly policy at no additional cost and participation in the RediCard®loyalty program. Future cities under consideration for The Red Collection include, New York, Las Vegas, Charlotte, Austin and Atlanta, among other cities travelers love.
About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 550 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof’s portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less.™ with enhanced amenities at a value price; The Red Collection™, a hyper-local soft brand in the Hearts of Cities You Love™; and HomeTowne Studios by Red Roof™, offering guests the Basic Essentials For a Long Term Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® — a unique owner-operator experience establishing common ground with franchisees. To join Red Roof’s industry-leading loyalty program, RediCard®, or for reservations, visit redroof.com or call 800.RED.ROOF.
*Pet accommodations policy may vary at some HomeTowne Studios by Red Roof locations.
Hill + Knowlton Strategies
About Vendian Investment Management
Vendian Capital Management LTD (“Vendian”) is a London, UK based investment firm focused on private equity and credit investments globally. The firm transacts across all sectors globally including real estate and hospitality in Europe and the United States.