Red Roof® Enters The Calgary, Alberta, Canada Market
Columbus, Ohio - Jan. 15, 2019 - Meeting the continuing and growing global demand for the brand, Red Roof® is expanding its presence into the Canadian market, with its first property in Calgary, Alberta. The company has partnered with FANS International Hospitality Group, an international hotel management company, to grow the brand beginning with the conversion of a former Travelodge hotel property at Calgary Airport into a Red Roof PLUS+ & Suites®. This is the first of multiple properties that Red Roof plans to convert in Canada, over the next five years.
"FANS International Hospitality Group is one of the most respected hospitality companies in Canada and partnering with them is the right decision for us," says Andrew Alexander, President Red Roof. "FANS and Red Roof share the same core values and business strategy and vision. We look forward to a productive collaboration as we continue to position the company internationally for long term profitable growth."
A substantial investment will be made to renovate and upgrade the property to 150 rooms and suites to Red Roof high quality standards and is slated to open in late Spring 2019. The property will not only have all of the PLUS+ upgrades and amenities but will also house an off-lobby restaurant, pool and will offer airport shuttle service, appealing to both the leisure and business traveler.
"Canada has always been an exciting frontier for Red Roof as the company continues its international growth and development," says Phil Hugh, Chief Development Officer, Red Roof. "Working with FANS International Hospitality Group, an established local partner, Red Roof is bringing our successful upscale economy model to this receptive market, offering guests what we know they want, a true value proposition."
Catering to the Canadian consumer and international travelers who are seeking more quality lodging choices at great value, Red Roof's entry into the Calgary market, not only caters to the growing demand for economy hotels, but it also offers consumers an upscale economy product that provides comfort and convenience.
"Red Roof is a trusted, recognizable brand that travelers love," notes Alnoor Nanji, President of FANS International Hospitality Group and current Chairman of Jubilee Hospitality Association of Canada, "Red Roof is the perfect brand to bring to the Canadian market with high brand awareness and a customer base who is familiar with the attributes and benefits of an enhanced affordable lodging experience."
Fifteen minutes from downtown Calgary, this Red Roof PLUS+ & Suites property is geographically convenient to popular attractions including the Calgary Stampede and the beautiful, iconic Banff National Park.
About FANS International Hospitality Group
FANS International Hospitality Group is an international hotel company established from three generations of hotel management experience with industry excellence, effectiveness and efficiency. They pride themselves as a strategic advisory firm that offers competitive edge and straightforward solutions through passionate attention to consistency and details designed for a longstanding commitment to quality and profitability. Their transparent and driven leadership style recognizes synergistic relations with hotel owners, brands and partners as a basis for success. FANS is backed by hard work and key strengths, which firms the foundation for their success: East-West Expertise, Passion, Clarity, Innovation and Inspiration. These core values represent their identity. FANS understands the needs of owners because they are owners. Their experience varies from full service to brand limited service hotels and independent non-branded hotels in both urban and secondary markets. FANS has long standing and strong relationships within the hospitality industry to provide extensive hotel development, full service management, hotel re-positioning and effective operating solutions.
About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 550 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less.™ with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love; and HomeTowne Studios by Red Roof®, offering guests the Basic Essentials for a Long Term Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® — a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediCard, or for reservations, visit redroof.com or call 800.RED.ROOF.
*Pet accommodations policy may vary at some HomeTowne Studios by Red Roof locations.
Hill + Knowlton Strategies