Red Roof® makes pillow talk with its guests; delivering a new enhanced bedding experience in their PLUS+ Premium rooms, the brand reinforces its upscale economy offering

It’s all in a good night’s sleep. Red Roof knows it and has responded to their guests once again.  After long workdays or hours of travel to reach their destination, business travelers want comfort above everything else and Red Roof’s PLUS+ Premium rooms are offering better ways for business travelers to rejuvenate and relax. Guests are being greeted with white plush, pillow top mattresses and Love Your Linens™ bedding with large extra pillows as well as spa-inspired bathrooms with multiple setting showerheads at Red Roof PLUS+ locations across the country. These upscale touches in Red Roof PLUS+ Premium rooms are making it even easier for business travelers to find comfort, peace and tranquility on the road while still on an economical budget.

“We know what consumers look for in the modern hotel room,” says Andrew Alexander, President, Red Roof.  “Today, business travelers are looking for more, at a great value, from a hotel room. They want beautifully designed rooms with plenty of room to work, relax and sleep. Our enhanced amenities are just the ticket for a successful stay. Business travelers vary and may spend several hours per day engaged in a variety of work but at the end of the day they all want a good rest surrounded by everything they may want and need.”

Besides Red Roof’s plush, pillow top mattresses and Love Your Linens™ bedding,  guests who book a stay at one of Red Roof’s PLUS+ properties around the country will enjoy some of the most gratifying amenities at the upscale economy lodging price point this summer and beyond. Satisfying increased demand for the brand and indulging guest feedback from hundreds of transparent and unedited reviews, Red Roof has upped its game, adding upgraded features and high-end snacks to Premium rooms, making guest stays even more comfortable and enjoyable.

“We have upped our game to accommodate the needs and wants of our guests. Our Premium rooms deliver great bedding and sleek, well-appointed bathrooms that are meeting the demands of business travelers with high expectations,” says Marina MacDonald, CMO, Red Roof. “We always strive to go above and beyond our guests’ expectations because Red Roof is a brand on the move, continuously redefining our high standards for all our guests at great affordable prices.”

Guests who book a night, a week or a month in one of Red Roof’s PLUS+ Premium rooms will be greeted with stylish, boutique design with all new furniture and modern wood-like flooring; a large, 37″–39″ flat-screen TV with 36+ HD channels; an in-room mini-fridge stocked with snack treats, including popcorn, trail mix, two Nature Valley® granola bars, orange juice and bottled water. The spa-inspired bathrooms all have modern showerheads with multiple settings, vessel sinks, luxurious towels, TRUE RED™ bathroom amenities and hair dryers.

Each morning they can enjoy a cup of Seattle’s Best Coffee® included in the room, microwave a croissant or other breakfast treats they’ve brought along, and use the iron and ironing board to get ready for a day out.

For business travelers, additional conveniences include an abundance of electrical outlets for multiple mobile devices plus a larger workstation with the Premium King Room. Every room includes free Wi-Fi, local calls, long-distance calls in the continental U.S., and up to 10 fax pages in the continental U.S. All Premium rooms are 100 percent smoke free.

RediCard® members earn 500 extra RediCard® Points and $2.00 per night savings when they upgrade to a Premium room. For more about Red Roof’s Premium rooms and to book a stay at one of the brand’s more than 400 hotels across the U.S., go to

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

MEDIA CONTACT:                                                                         

Karen Zhu

Hill + Knowlton Strategies


[email protected]

[email protected]