Red Roof®: People on the Move New hires and promotions

Red Roof Inn, a leader in the economy lodging sector, is on the move and so are its employees who are working hard and being rewarded for their innovation and efforts. The following are the most recent announcements and promotions:

  • Aaron Stenhoff, Vice President, Marketing & Digital

Aaron, recently promoted from Director of Marketing & Digital at Red Roof to Vice President of Marketing & Digital, has over 15 years of experience in sales and marketing with 13 years of digital experience. For much of his career, he has been working in the travel industry. Outside of travel, Aaron has worked with brands such as In-N-Out Burger, Science Diet, and Pepsi. He received his MBA from Indiana University’s Kelley School of Business.

  • Leslie Fisher, Vice President, Human Resources and Training

Leslie has been promoted to Vice President of Human Resources and Training after serving as Director of Training for six years. Prior to starting at Red Roof in 2007, Leslie worked as Director of Employee Development & Training at NationsRent and is also a former executive with several national restaurant chains.

  • Timothy Wiersma, Vice President, Revenue Management

Timothy, named Vice President of Revenue Management at Red Roof, came from the private firm Revenue Generation, where he served as Principle. In his new role at Red Roof, Timothy will specialize in property and portfolio revenue management, business intelligence, distressed-asset turnaround, and asset assessment. In addition, he will develop Revenue Management tools in order to foster situational analysis and strategic execution.

  • Matt Dees, Franchise Development Director

With a career in the lodging industry spanning over nearly two decades, Matt has been named Franchise Development Director. Previously, he served as Director of Franchise Development for Motel 6 and Studio 6. Matt will be responsible for developing and growing the brand in the western region, including the Northern California, Washington, Oregon, Montana, Idaho, Wyoming and Colorado markets. Recognizing the importance of growing franchise ownership, Red Roof will now have 10 Franchise Development Directors, including two in the west.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit


Michelle Fonticiella

Hill + Knowlton Strategies


[email protected]

[email protected]