RED ROOF® REWARDS SUMMER TRAVELERS WITH MAJOR PRIZE GIVEAWAY EVERYDAY
As the temps rise and the calendar turns to summer, Red Roof® will reward travelers with RediRewards Sweepstakes, a massive prize per day summer giveaway. With more than 500 locations across the country—including more than 50 Red Roof PLUS+® upscale economy locations—Red Roof accommodates summer travelers on the go, whether they are looking to hit the beach on a sunny coast, take in a ballgame in America’s heartland or mix in a bit of summer sun into business travel, all while having a chance to win a big ticket prize.
“Most Americans have limited vacation time and want to maximize the little time they do have,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “In addition to providing upscale amenities at our notably economic rates, this summer Red Roof will reward guests for choosing to spend their vacation with us, showing them that we value their travel experience just as much as they do.”
As a thank you to guests and loyal RediCard® members, Red Roof will give away an appealing prize each day, over 92 consecutive days, beginning June 1 and ending August 31. Travelers must be registered with Red Roof’s rich loyalty program, RediCard Rewards, to be entered. By simply registering for the free RediCard Rewards program, all new members receive one entry into the sweepstakes. Additionally, all members will receive one entry per qualified stay at a Red Roof property during the contest period. Prizes include lucrative gift cards, high-tech cameras, pulse-pounding speakers, high-definition televisions and more. For more information and contest rules, visit RediRewardsSweepstakes.dja.com.
Travelers will be able to find huge savings while they try to win. With redroof.com’s RediPromise™ program, customers can have peace of mind that they will receive the lowest rate available. When travelers book on redroof.com, if they find a lower rate within 24 hours of booking, Red Roof will not only adjust the reservation to the lower rate, but also take an additional 15 percent off the price!
While summer is always a popular time of year for traveling, the 2017 season promises to be especially robust. A study conducted by AAA found that 30 percent of U.S. adults say they are more likely to travel this year than they were last year. Additionally, a whopping 85 percent of travelers hold visiting family or friends higher than any other priority for taking a trip, meaning Americans will frequent destinations across the entire country. Red Roof welcomes all travelers, from families to young professionals, at a location convenient to their plans with a price just as comfortable as the upgraded accommodations.
As consumers are continually looking for more for less, Red Roof provides travelers the convenience of saving money on summer splurges without sacrificing the quality of upgraded rooms and amenities. Travelers can book at one of the fifty Red Roof PLUS+ locations in popular summer destinations including Miami, Chicago and San Francisco and can enhance their summers by braving adventurous water parks, enjoying breezy outdoor concerts and dining on the water—all while having a chance to go home with a major prize
Consumers can start planning the perfect summer trip now—and become a RediCard member to enter into the RediRewards Sweepstakes—at redroof.com or by calling 800.RED.ROOF (800.733.7663).
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies