SLEEP EASY AND SPEND LESS ACROSS AMERICA THIS SUMMER WITH RED ROOF®
Columbus, Ohio – The coveted summer travel season provides families and friends the opportunity to explore all America has to offer. With an anticipated 79% of Americans planning to take a classic family road trip, Red Roof is making it easier for travelers to sleep easy and spend less as they head to a number of cities that are made for summer, especially urban locations that offer culture, shopping, activities and hot spots for foodies. Through a number of travel perks, including a Stay 3, Get 7,000 Points summer promotion for RediCard®members, innovative technology, a dedicated rewards program and Red Hot Deals, Red Roof is setting travelers up for success.
“We know that travelers want to make the most of their summer travel budget, leaving more funds to experience the cities they plan to visit,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “Red Roof is putting our travel know-how to work for guests to alleviate the stress of summer travel, allowing them to sleep easy and spend less through our industry-low rates and seasonal offer.”
From June 1 through August 31 travelers can take advantage of Red Roof’s Stay 3, Get 7,000 Points promotion. Registration for the promotion is free and any RediCard member who registers and stays three separate times this summer will receive 7,000 RediCard points—good for a free night! Travelers who are not already members can simply join RediCard for free and then easily register for the promotion prior to booking their trips.
To help travelers navigate the open road, Red Roof has put together the three top cities for affordable summer travel, along with where to stay, what to do and where to eat:
#1 NASHVILLE, TN: Home to country music, delicious hot chicken, vibrant cultural attractions and more, Nashville, Tennessee give travelers the opportunity to get a big bang for their buck.
- Red Roof Inn Nashville Fairgrounds: $69/night*
- Country Music Hall of Fame – Adult: $25.95 Youth (6-12): $15.95 Child(5-&-under): Free
- Centennial Park: Free
- Robert’s Western World– Famous for Honky Tonk music, burgers, bologna sandwiches and low prices with the average check for a family of four around $28
- Hattie B’s Hot Chicken– Known for their incredible chicken and range of sauces from mild to very hot with the average check for a family of four around $32
#2 AUSTIN, TX: Known for its eclectic mix of museums, Texas hill country and not-to-miss foodie spots, Austin, Texas is a testament that everything is bigger in Texas.
STAY: Red Roof PLUS+ Austin South: $63/night*
- Lyndon B. Johnson Presidential Library and Museum– Adults: $10 Seniors (62 and over): $7 Children (12 and Under) & Active Duty Military: Free
- State Capitol: Free
- Torchy’s Tacos– A great spot for a variety of margaritas and bold, experimental taco combinations, including breakfast tacos with the average check for a family of four around $18
- Gus’ World Famous Fried Chicken– Since 1973, this staple has been serving traditional southern fried chicken, Texas-style, with the average check for a family of four around $32
#3 LOUISVILLE, KY: From Churchill Downs to the Kentucky Bourbon Trail, Louisville is the epicenter of the bluegrass state.
STAY: Red Roof Inn Louisville Expo Airport: $55/night*
- Churchill Downs, home of the Kentucky Derby– General Admission: $3 per adult
- Kentucky Kingdom Amusement Park– Adults $44.95 and Children $39.95
- Nalley’s Diner– Known for their Country-style breakfast platters with the average check for a family of four around $32
- Royals Hot Chicken– Serving up royal fried chicken sandwiches with the average check for a family of four around $28
Summer travelers can discover these cities and more, while staying for some of the lowest rates in the industry. Plus, guests don’t have to worry about leaving their four-legged friends at home because pets stay free at Red Roof with zero hidden fees. For military and government employees and seniors, Red Roof always knocks 10 percent off room rates. Additional deals are available at specific properties through Red Hot Deals on RedRoof.com. Guests can book their summer travel now by visiting RedRoof.com or calling 800.RED.ROOF (800.733.7663).
*Rates can vary depending on occupancy and availability.
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers savings without sacrificing comfort so they can Sleep Easy. Spend Less.™ The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. Next, the company rolled out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price. The brand also launched The Red Collection®, a city-center soft brand made up of unique hyper-local hotels that reside “In the Hearts of Cities You Love.” Red Roof offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Guests receive the Best Price Always by booking directly on redroof.com thanks to RediPromise®. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies