The Red Roof Difference
Position your property for growth and success with Red Roof.
​
Whether you’re looking to convert your property or build from the ground up, Red Roof® has a proven track record of growth and success. Since introducing our franchise structure in 1996, we’ve rapidly expanded the chain, grown our loyal customer base, and strengthened our brand.
Named as one of the fastest growing franchises in 2017, it’s no surprise franchisees speak highly of their experience. Our properties consistently outperform in the economy market, we have some of the lowest fees in the industry, and our focus is real results.
It All Adds Up
Red Roof was ranked #2 in the Best Hotel Franchise Opportunities in 2019 by Profitable Venture Magazine.
​
If you’re considering rebranding, renewing and relaunching your current property, Red Roof is the perfect solution for repositioning your hotel for the Upscale Economy® market.
More Brands.
More Flexibility.
In 2014, we introduced Red Roof PLUS+ for guests seeking more value and an enhanced experience, but engineered for economy segment efficiency. Then, in 2017, we launched the Red Collection™, our first soft brand, for travelers who want modern, affordable properties the center of their favorite cities. In 2018 to accommodate growing demand in the extended stay market, we launched extended stay brand HomeTowne Studios by Red Roof™, after $50 million in renovations.
​
Whether you’re looking to make the most of your hotel, or build a new one and take advantage of Red Roof’s consistent record of supporting the growth and success of our franchisees, we have a brand for you.
