Tap! Tap! Go! The New RedRoof.com Enables Travelers to Go from Road to Pillow with Fast, Easy and Intuitive Booking Features
It is reported that 85% of U.S. travelers rely on mobile devices to plan and book their trips and 45% of them with smartphones said they would switch sites if it takes too many steps to book or get desired information. Travelers have spoken and Red Roof® listened – booking affordable, comfortable hotel rooms with Red Roof has never been easier! The new RedRoof.com, with fast, easy and intuitive booking features, enables travelers to go from road to pillow quicker than ever. Built on a mobile-first, best-in-class design platform, the site is easy to follow and understand. It includes “smart” features that store travel preferences and booking habits; it knows everything about the traveler, where they are and where they are going, allowing travelers to book while on-the-go to secure the best rate with a simple “Tap! Tap! Go!”
“Understanding and responding quickly to consumers’ needs is a true point of differentiation and the brands who do it well will win in the marketplace,” says Andrew Alexander, President, Red Roof. “Our guests know Red Roof is deeply committed to listening and responding to customers and implementing their feedback. Our new RedRoof.com addresses travelers’ needs for a site that is intuitive and enables quick booking with the best prices and one that is a simple process, providing consumers a rewarding personal experience from any location.”
The new site’s “Along-a-Route” feature will benefit Red Roof’s core mobile consumer’s journey. The “Along-a-Route” feature makes RedRoof.com a road warrior’s best companion; using patent-pending technology, it knows their precise location and the direction in which they are traveling, serving up properties literally along their route – not seven miles past – making booking on the road effortless.
Additionally, the new RedRoof.com uses features a modern, welcoming and responsive design with dynamic graphics using a full suite of rich media tools. The newly upgraded digital platform also provides geo-localized and personalized content and deals, along with the full display of TripAdvisor reviews, allowing travelers to select the property and room that best fit their needs to make the most informed travel decisions.
To reward travelers, Red Roof is celebrating the new site by giving away a valuable prize per day in a summer sweepstakes. RediCard members who stay at a Red Roof property from June 1 to August 31 will be automatically entered to win in addition to receiving one online entry just for being a member in the first place! Guests can enjoy huge savings while trying to win, as redroof.com’s RediPromise™ guarantees travelers the lowest available rate.
“Red Roof has invested in upgrading the digital platform to enhance guests’ travel planning and booking experience,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “The new RedRoof.com is a smart site. It knows the traveler’s booking habits: where they are, where they are going. Whether booking rooms on a phone, computer or tablet, RedRoof.com makes securing rooms at the best rate a breeze.”
As part of its roadmap, Red Roof is looking to bring an artificial intelligence-enabled chatbot to life. The bot will connect and engage with travelers in a spontaneous and textually interactive way at every stage of the travel planning through booking process. The perks won’t stop there. Red Roof hopes to add a “Quickbook” functionality to the site to better serve loyal guests – RediCard members will enjoy rapid mobile booking with personalized benefits and deals, stored travel preferences and personal information as well as a fast and easy checkout process, all dedicated to making a comfortable and affordable stay a click away.
Red Roof is continually addressing the changing digital landscape to elevate guest experiences. From “Fast. Free. Verified. WiFi” , to the award-winning “From Brake Lights to Rested Nights” campaign targeted to traffic-jammed travelers, Red Roof remains at the forefront of digital innovation to best cater to the evolving needs of travelers.
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort and with redroof.com’s RediPromise™, guests can be sure that they are getting the best available hotel room rate, guaranteed. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies