As a franchisee, benefit from Red Roof’s focus on what matters most: Working together to achieve real results.
The Red Roof difference comes from a simple formula with a proven record for franchisee success: Some of the lowest fees, and some of the highest RevPARs, ADRs, occupancies, brand contribution, and—of course—industry-leading guest satisfaction at our Red Roof Inn® and Red Roof PLUS® properties.
The results? Happy guests and successful franchisees.
Overall Brand Contribution
Solid Brand Contribution: 67%*
Brand recognition and guest loyalty give Red Roof one of the highest brand contributions in the industry. Redroof.com has more than 12 million annual visitors, and we book over 5 million stays per year. Stays average 1.93 nights, with a 67% overall brand contribution.*
*The Brand Contribution is the percentage of room revenue generated for the Properties through the Red Roof Inn web site, call center, group bookings, National Sales, Global Distribution System (GDS), third party web sites and by RediReward members booked directly with properties in the U. S. open and operating for at least 2 full years, year ending December 31, 2019. 486 properties.
Segment-Leading Customer Satisfaction
It takes happy guests to be one of the highest customer satisfaction scores among economy hotels. For the ninth straight year, guests ranked Red Roof’s rooms, service, and overall value higher than economy brands like Quality Inn®, Microtel Inns® and Super 8®, based on online reviews.*
We also consistently rate among the leaders in guest satisfaction by J.D. Power and Associates®.
*According to Medallia 2019
Red Roof PLUS+ Averages 32% Higher RevPar than the Competition
*Average Occupancy Rate, Average Daily Room rate and RevPAR for Red Roof Affiliate Managed and Affiliate Owned hotels in the U. S. that have implemented the NextGen renovations standards. These locations were open and operating for at least two full years, started renovations in 2011 or later and have completed renovations for the entire period of January 1, 2019 through December 31, 2019, 53 properties.
**Average Index based on Smith Travel Research 2019