Adding More Wow to Your Stay.
For a stepped-up version of the Red Roof brand, there’s Red Roof PLUS+®.
PLUS+ is the brand extension perfect for franchisees looking to revive their hotel at a reasonable cost—and position their property for optimal return. With our NextGen® redesign, guests get more value and an enhanced experience in a hotel engineered for Upscale Economy® efficiency.
We tested our NextGen® renovation program for over two years before it was introduced. Guests wanted enhanced technology and electronics, and more comforts of home, so we delivered. The response? An overwhelmingly wowed customer base.
Thinking about an upgrade?
With over 70 locations and counting, Red Roof PLUS+® is for guests seeking upscale accommodations at a value price—and franchisees looking for premier status in the economy hotel category.
PLUS+ properties have all NextGen® upgrades, including wood-like flooring, 37” – 39” flat-screen TVs with 36 HD channels, high-end bedding, additional electrical outlets, spa-inspired baths with vessel sinks, and a smoke-free environment. Outside signage and enhanced LED lighting also designate a PLUS+ property.
Red Roof PLUS+ Averages 32% Higher RevPar than the Competition*
*Average Occupancy Rate, Average Daily Room rate and RevPAR for Red Roof Affiliate Managed and Affiliate Owned hotels in the U. S. that have implemented the NextGen renovations standards. These locations were open and operating for at least two full years, started renovations in 2011 or later and have completed renovations for the entire period of January 1, 2019 through December 31, 2019, 53 properties.
**Average Index based on Smith Travel Research 2019
And now more WOW.™ For guests and franchisees.
As a PLUS+ property franchisee, you’ll also receive enhanced customer service training, upgraded uniforms, and NextLine™—our designated customer resolution toll-free number. Welcoming signature red canopies at select properties, enhanced LED lighting, attractive landscaping, and outside signage will also indicate it’s a Red Roof PLUS+® property.
And in addition to all NextGen® upgrades in rooms and lobby, for more discerning guests, PLUS+ includes a new Premium Room option with upgraded services and extra amenities, including a complimentary welcome snack box with bottled water, popcorn, orange juice, trail mix, two Nature Valley® granola bars, and in-room Seattle’s Best Coffee®/tea. An iron and ironing board, mini-fridge, microwave, in-room communication, white plush pillow top mattresses and Love Your Linens® bedding with large, extra pillows and spa-inspired bathrooms with multiple setting shower heads are also included.