HomeTowne Studios by Red Roof ®

Presenting an exciting new build extended stay option from one of the most iconic brands in the lodging industry.

We've brought everything we've learned over the past 45+ years to create the premiere extended stay opportunity. 

Extended-stay is the fastest-growing category in the lodging industry and currently accounts for 8.6 percent of the U.S. lodging supply. Having the essentials of home and a competitive rate for a longer stay appeals to business and leisure travelers.

The timing is also perfect for franchisees looking for a superior flag. Enjoy the benefits of doing business with Red Roof, including outstanding brand awareness, a highly successful loyalty program, and some of the lowest fees in the industry. Add Red Roof’s tradition of clean, comfortable accommodations and an unmatched value proposition for guests, and it’s a recipe for franchisee success.

Looking for a new flag?

Look no further. An upgrade to HomeTowne Studios by Red Roof® gives a big boost in brand awareness, support from our seasoned management team, and access to our proven owner-operator perspective built from managing properties ourselves.

Fly the HomeTowne Studios by Red Roof flag and discover why franchisees find success with the Red Roof brand. With a 90 percent franchise satisfaction score, and some of the lowest fees in the industry, it’s the perfect brand—and the ideal time—to enter the growing extended-stay market.

*HomeTowne Studios by Red Roof opportunities currently only available in the US.

Benefit from Red Roof Perks

Enjoy the many advantages of doing business with Red Roof.

From day one, our professionals help with design, construction, revenue management, and staff training. You’ll also have access to Red Roof’s distribution channels, preferential pricing with OTAs, a national business-to-business sales force, and RediBill®, a centralized Direct Billing option that meets consumer demands and improves cash flow for properties.

And your guests will win, too. They’ll earn and redeem points toward free nights with Red Roof’s RediRewards®—the richest-in-class loyalty program used by over 3.5 million members. That’s all in addition to our award-winning marketing department, a dedicated website with fastest in-class mobile first technology, and much more.


On-Site Laundry

Pet Friendly

Fitness Center

Free Wi-Fi


Picnic Area

Lobby Coffee

Comfortable Beds


Business Center

A Better Way to Offer Extended Stay

Guests seeking the value of extended stay with the comforts of home will know where to find them. HomeTowne Studios by Red Roof include free high-speed Wi-Fi, kitchenette, kitchen table and chairs, full-sized refrigerator, free domestic phone service, weekly housekeeping, exclusive mattresses, private bath, parking, and storage. Property amenities also include on-site laundry facilities and fresh coffee in the lobby each morning, all in a warm, friendly atmosphere.

Loyal, satisfied guests mean more franchisee success. Find out why HomeTowne Studios by Red Roof is the best choice in the extended stay space.

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