HomeTowne Studios by Red Roof ®
Presenting an exciting new build extended stay option from one of the most iconic brands in the lodging industry.
We've brought everything we've learned over the past 45+ years to create the premiere extended stay opportunity.
Extended-stay is the fastest-growing category in the lodging industry and currently accounts for 8.6 percent of the U.S. lodging supply. Having the essentials of home and a competitive rate for a longer stay appeals to business and leisure travelers.
The timing is also perfect for franchisees looking for a superior flag. According to the Highland Report, extended-stay hotels have weathered the impact of the COVID-19 pandemic better than the hotel industry as a whole across all performance metrics.* In 2020, HomeTown Studios by Red Roof® performed particularly well during the pandemic, outperforming the Economy Track Scale RevPAR index by 24.1%**.
Forbes recently reported on the success of HomeTowne Studios. You can read the article here.
* 2020 Highland Report
**STR performance information for all Affiliate-Owned Hotels open and operating for at least one year and for the period of January 1, 2020 through December 31, 2020 with any temporary closures being less than 90 days. 51 total hotels.
Not all the news in 2020 was bad.
HomeTowne Studios by Red Roof® launched a prototype designed for maximum efficiency, longevity and guest appeal.
HISTORICALLY HIGH OCCUPANCIES*
OUTPERFORMED THE ECONOMY TRACT SCALE REVPAR
*STR performance information for all Affiliate-Owned Hotels open and operating for at least one year and for the period of January 1, 2020 through December 31, 2020 with any temporary closures being less than 90 days. 51 total hotels.
Benefit from Red Roof Perks
Enjoy the many advantages of doing business with Red Roof.
From day one, our professionals help with design, construction, revenue management, and staff training. You’ll also have access to Red Roof’s distribution channels, preferential pricing with OTAs, a national business-to-business sales force, and RediBill®, a centralized Direct Billing option that meets consumer demands and improves cash flow for properties.
And your guests will win, too. They’ll earn and redeem points toward free nights with Red Roof’s RediRewards®—the richest-in-class loyalty program used by over 3.5 million members. That’s all in addition to our award-winning marketing department, a dedicated website with fastest in-class mobile first technology, and much more.
Looking to Convert an Existing Hotel?
Conversion opportunities abound with both Red Roof and HomeTowne Studios brands. In the right market, dual branding, combining the brand strength of Red Roof with the success and resiliency of the extended-stay market in one property, could be the perfect answer.
Our Design and Construction team can work with you and your developer to determine if dual branding is appropriate for your location. They will also help develop building plans and a Property Improvement Plan (PIP) for a successful conversion.
Market must be conducive to extended stay as well as transient business
Requires separate agreements for the separate brands
Architecture should be appropriate for both concepts
Plans include a blended, welcoming lobby
Rooms must meet individual brand specs
Shared amenities, i.e.: breakfast and guest laundry, must be available to all guests