HomeTowne Studios by Red Roof ®
Presenting an exciting new build extended stay option from one of the most iconic brands in the lodging industry.
We've brought everything we've learned over the past 45+ years to create the premiere extended stay opportunity.
Extended-stay is the fastest-growing category in the lodging industry and currently accounts for 8.6 percent of the U.S. lodging supply. Having the essentials of home and a competitive rate for a longer stay appeals to business and leisure travelers.
The timing is also perfect for franchisees looking for a superior flag. Enjoy the benefits of doing business with Red Roof, including outstanding brand awareness, a highly successful loyalty program, and some of the lowest fees in the industry. Add Red Roof’s tradition of clean, comfortable accommodations and an unmatched value proposition for guests, and it’s a recipe for franchisee success.
Looking for a new flag?
Look no further. An upgrade to HomeTowne Studios by Red Roof® gives a big boost in brand awareness, support from our seasoned management team, and access to our proven owner-operator perspective built from managing properties ourselves.
Fly the HomeTowne Studios by Red Roof flag and discover why franchisees find success with the Red Roof brand. With a 90 percent franchise satisfaction score, and some of the lowest fees in the industry, it’s the perfect brand—and the ideal time—to enter the growing extended-stay market.
*HomeTowne Studios by Red Roof opportunities currently only available in the US.
Benefit from Red Roof Perks
Enjoy the many advantages of doing business with Red Roof.
From day one, our professionals help with design, construction, revenue management, and staff training. You’ll also have access to Red Roof’s distribution channels, preferential pricing with OTAs, a national business-to-business sales force, and RediBill®, a centralized Direct Billing option that meets consumer demands and improves cash flow for properties.
And your guests will win, too. They’ll earn and redeem points toward free nights with Red Roof’s RediRewards®—the richest-in-class loyalty program used by over 3.5 million members. That’s all in addition to our award-winning marketing department, a dedicated website with fastest in-class mobile first technology, and much more.
Looking to Convert an Existing Hotel?
Conversion opportunities abound with both Red Roof and HomeTowne Studios brands. In the right market, dual branding, combining the brand strength of Red Roof with the success and resiliency of the extended-stay market in one property, could be the perfect answer.
Our Design and Construction team can work with you and your developer to determine if dual branding is appropriate for your location. They will also help develop building plans and a Property Improvement Plan (PIP) for a successful conversion.
Market must be conducive to extended stay as well as transient business
Requires separate agreements for the separate brands
Architecture should be appropriate for both concepts
Plans include a blended, welcoming lobby
Rooms must meet individual brand specs
Shared amenities, i.e.: breakfast and guest laundry, must be available to all guests