The New RedRoof.com
With more than 12 million visits annually, redroof.com is a big contributor to our brand visibility and bookings. In fact, nearly half of our direct advance reservations come through the website.
To make it even easier for customers, we redesigned our site to be simpler, streamlined, responsive, and mobile-first. “Tap, tap, go” functionality, enhanced SEO, and first-to-market along a route features make it even easier for guests to map and plan their trips and stays at our properties while on redroof.com.
The Hotel Sales and Marketing Association (HSMAI) has honored redroof.com with 10 major digital awards including Best of Show: Digital Marketing. We also drive qualified traffic to our website with a strong multi-channel social media presence.
Explore Red Roof Social Media
Be Social. Stay Engaged.
We’ve built a solid social media following to keep customers engaged with the Red Roof brand.
With over one million Likes on Facebook, plus strong audiences on Twitter, Pinterest and YouTube (and the Travel with Red Roof blog), our engaging social content keeps the Red Roof brand front and center with guests.
We also get real-time feedback about our locations to improve our service and enhance the Red Roof brand experience for both guests and franchisees. The Red Roof team monitors social media 24/7 and assists locations with social strategies and responses.
But our social media marketing strategy is just part of our nationwide brand marketing efforts.