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A Couple Reading a Magazine and Working on a Tablet from a Suite at a Red Roof Inn

Genuine Relationships. Real Results.®

As a franchisee, benefit from Red Roof’s focus on what matters most: Working together to achieve real results.

The Red Roof difference comes from a simple formula with a proven record for franchisee success: Some of the lowest fees, and some of the highest RevPARs, ADRs, occupancies, brand contribution, and—of course—industry-leading guest satisfaction at our Red Roof Inn® and Red Roof PLUS® properties.

The results? Happy guests and successful franchisees.

Sales Contribution
31.6% Combined
Sales Contribution

More than the numbers, it was Red Roof’s integrity and standards that sold me.

MICHAEL GOLDSTEIN, HARTFORD, CT & CLEARWATER, FL

Our VP of Operations knows us and our property. He’s readily available to help with everything from launching a grand opening to executing operational programs. It truly feels like everyone at Red Roof is on your team.

RITA & DIPAK PATEL, OCALA, FL

Solid Brand Contribution: 67%*

Brand recognition and guest loyalty give Red Roof one of the highest brand contributions in the industry. Redroof.com has more than 12 million annual visitors, and we book over 5 million stays per year. Stays average 1.93 nights, with a 67% overall brand contribution.*

*The Brand Contribution is the percentage of room revenue generated for the Properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribution system (GDS), third party websites and by RediCard members booked directly with properties in open and operating for at least 2 full years, year ending December 31, 2017.

Overall Brand Contribution
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Red Roof Inn Has a Consistently High Overall Brand Contribution

Red Roof PLUS+ Averages 36% Higher RevPar than the Competition*

73.4%*
OCCUPANCY
(INDEX 114%)**
$80.04*
ADR
(INDEX 111%)**
$58.72*
RevPAR
(INDEX 127%)**
*Average Occupancy Rate, Average Daily Room rate and RevPAR for Red Roof Affiliate Managed and Affiliate Owned hotels in the U.S. that have implemented the NextGen renovations standards. These locations were open and operating for at least two full years, started renovations in 2011 or later and have completed renovations for the entire period of January 1, 2017 through December 31, 2017, 37 properties.
**Average Index based on Smith Travel Research 2017

Segment-Leading Customer Satisfaction

It takes happy guests to be one of the highest customer satisfaction scores among economy hotels. For the eighth straight year, guests ranked Red Roof’s rooms, service, and overall value higher than economy brands like Quality Inn®, Microtel Inns® and Super 8®, based on over 50,000 online reviews.* We also consistently rate among the leaders in guest satisfaction by J.D. Power and Associates®.

*According to Clarabridge

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A Family Enjoying a Room with Two Double Beds in a Red Roof Inn

Highest RevPARs

The ratio that matters most. According to Smith Travel Research®, Red Roof Inn and Red Roof PLUS+ properties consistently have one of the highest RevPARs of any brands in the economy market. We also outperform in occupancy and ADR among economy competitors. 

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Outside View of a Red Roof Inn Plus