Red Roof® systems and solutions support franchisees to make operations as easy and seamless as possible.
All rate, availability and reservation activity is kept in sync with a fully integrated database housing our contact center, redroof.com, OTA connections, and property bookings. Customer information data is consistent across all channels—whether they’re viewing it on our website, or an agent is viewing it in the call center.
Our integration efforts have been recognized, too: Red Roof won the Visionary Award from Hospitality Technology magazine for outstanding achievement, vision and leadership in technological innovation. We were selected as an Infrastructure/Back-Office Technology Innovator for the overhaul of our legacy-interfaced environment.
The solution was a convergence of PMS and CRS technologies into one system. By partnering with Sabre Hospitality Solutions, Red Roof successfully deployed the RediStay PMS, a cloud-based platform that centralizes group sales, interfaces to the website and call center agents and GDS/OTAs, and completes back-office accounting with centralized accounts receivable.