Image
Interior of Houston Double Room

Introducing: HomeTowne Studios by Red Roof

Extended-Stay Lodging Backed by the Red Roof Brand

It’s the perfect time to enter the extended-stay market.

Extended-stay is growing rapidly, and currently accounts for 8.6 percent of the U.S. lodging supply. Having the essentials of home and a competitive rate for a longer stay appeals to business and leisure travelers.

The timing is also perfect for franchisees looking for a superior flag. Enjoy the benefits of doing business with Red Roof, including outstanding brand awareness, a highly successful loyalty program, and some of the lowest fees in the industry. Add Red Roof’s tradition of clean, comfortable accommodations and an unmatched value proposition for guests, and it’s a recipe for franchisee success.

HomeTowne Studios Primary Logo

Looking for a New Flag?

Look no further. An upgrade to HomeTowne Studios by Red Roof gives a big boost in brand awareness, support from our seasoned management team, and access to our proven owner-operator perspective built from managing over 120 properties ourselves.

Fly the HomeTowne Studios by Red Roof flag and discover why franchisees find success with the Red Roof brand. With a 94 percent franchise satisfaction score, and some of the lowest fees in the industry, it’s the perfect brand—and the ideal time—to enter the growing extended-stay market.

*HomeTowne Studios by Red Roof opportunities currently only available in the US.

Image
Chamblee Room Double

Benefit from Red Roof Perks

Enjoy the many advantages of doing business with Red Roof.

From day one, our professionals help with design, construction, revenue management, and staff training. You’ll also have access to Red Roof’s distribution channels, preferential pricing with OTAs, a national business-to-business sales force, and RediBill®, a centralized Direct Billing option that meets consumer demands and improves cash flow for properties.

And your guests will win, too. They’ll earn and redeem points toward free nights with Red Roof’s RediCard® Rewards—the richest-in-class loyalty program used by over 2.5 million members. That’s all in addition to our award-winning marketing department, a dedicated website with fastest in-class mobile first technology, and much more.

Image
Exterior of HomeTowne Studios
Image
Kitchenette icon
Kitchenette
Image
Laundry icon
On-Site Laundry
Image
Verified Wifi Icon
Free Wi-Fi
Image
Coffee icon
Lobby Coffee
Image
Bed icon
Comfortable Beds
Image
Flat Screen TV Icon
Flat Screen HDTV

Optional

Image
Pool icon
Pool
Image
Fitness Icon
Fitness Center
Image
Pet-Friendly Icon
Pet Friendly
Image
Picnic icon
Picnic Area
Image
Grill icon
Grill
Image
Business icon
Business Center

A Better Way to Offer Extended Stay

HomeTowne Studios by Red Roof™ is rolling out a phased launch of 30 properties across more than 20 markets after over $50 million in renovations.

Guests seeking the value of extended stay with the comforts of home will know where to find them. HomeTowne Studios by Red Roof include free high-speed Wi-Fi, kitchenette, kitchen table and chairs, full-sized refrigerator, free domestic phone service, weekly housekeeping, exclusive mattresses, private bath, parking, and storage. Property amenities also include on-site laundry facilities and fresh coffee in the lobby each morning, all in a warm, friendly atmosphere.

Loyal, satisfied guests mean more franchisee success. Find out why HomeTowne Studios by Red Roof is the best choice in the extended stay space.

Red Roof Inn

Image
The Exterior of a Red Roof Building at Night
Red Roof Inn

With almost 500 properties across the United States, Red Roof offers travelers simplicity and economy—but never compromises quality.

Red Roof PLUS+

Image
The Courtyard of a Red Roof Plus Building
Red Roof PLUS+

Perfect for properties looking to revive their hotel at a reasonable cost and position them for optimal return.

The Red Collection

Image
The Red Collection Room at the St. Clair Hotel in Downtown Chicago
The Red Collection

Flexible and customized. Keep your property’s unique, hyper-local focus—and add the Red Roof perks.