Introducing: The Red Collection™
The Secret to Making Travelers Happy? Give Them Exactly What They Ask For.
From the people who created the Upscale Economy® segment comes a soft brand destined to make guests and franchisees happy.
After extensive research showed us travelers are looking for modern, accessible and affordable properties with enhanced amenities, we launched our first ever soft brand, The Red Collection™. Starting with our flagship location, The St. Clair Hotel – Magnificent Mile Hotel in Downtown Chicago, The Red Collection™ is a new group of midscale, hyper-local hotels—each inspired by its city’s unique vibe and culture.
As a franchisee, you have the opportunity to affordably invest in Red Roof’s strong brand and solid track record, and access our stellar management team, robust distribution channels, and nationwide marketing efforts—all while keeping what makes your property unique.
Invest in a Successful Brand
Each property in The Red Collection has its own distinct name, customized property enhancement plan, and brand standards based on consumer wants—not design mandates.
Red Roof professionals are available to help with design, construction, procurement, naming and logo development, revenue management, and on-site training. Best of all? Franchisees get these services for some of the lowest fees in the industry, which is one of the reasons Red Roof was named one of the fastest growing franchises in 2017.
*The Red Collection opportunities currently only available in the US.
Tap Into Red Roof Perks
As a franchisee, benefit from the support of Red Roof’s seasoned management team, and get access to our extensive distribution channels—including preferential pricing with OTAs and Tailored™ by Red Roof, our national accounts plan and sales force focused exclusively on your top-tier clients.
This is all in addition to Red Roof’s award-winning digital marketing efforts, which include banner ads racking up nearly a billion impressions annually and our newly-designed mobile-first website that receives over 12 million visitors a year.
But your guests will benefit, too, because like all Red Roof brands, The Red Collection features what guests want most: Modern décor and furniture, spa-inspired bathrooms, flat-screen TVs, a free pet-friendly policy, and fast and free Wi-Fi. They can also earn and redeem points with Red Roof’s RediCard® loyalty program, the richest-in-class, with almost 2.5 million members.