A Room at The St. Clair Hotel Featuring The Red Collection

Introducing: The Red Collection

The Secret to Making Travelers Happy? Give Them Exactly What They Ask For.

From the people who created the Upscale Economy® segment comes a soft brand destined to make guests and franchisees happy. 

After extensive research showed us travelers are looking for modern, accessible and affordable properties with enhanced amenities, we launched our first ever soft brand, The Red Collection™. Starting with our flagship location, The St. Clair Hotel – Magnificent Mile in Downtown Chicago.  The Red Collection™ is a new group of midscale, hyper-local hotels—each inspired by its city’s unique vibe and culture. 

As a franchisee, you have the opportunity to affordably invest in Red Roof’s strong brand and solid track record, and access our stellar management team, robust distribution channels, and nationwide marketing efforts—all while keeping what makes your property unique. 

The Red Collection Logo

Invest in a Successful Brand

Each property in The Red Collection has its own distinct name, customized property enhancement plan, and brand standards based on consumer wants—not design mandates. 

Red Roof professionals are available to help with design, construction, procurement, naming and logo development, revenue management, and on-site training. Best of all? Franchisees get these services at zero royalty fees for 5 years, which is one of the reasons Red Roof was named one of the fastest growing franchises in 2018.

*The Red Collection opportunities currently only available in the US.


Tap Into Red Roof Perks

As a franchisee, benefit from the support of Red Roof’s seasoned management team, and get access to our extensive distribution channels—including preferential pricing with OTAs and Tailored™ by Red Roof, our national accounts plan and sales force focused exclusively on your top-tier clients.

This is all in addition to Red Roof’s award-winning digital marketing efforts, which include banner ads racking up nearly a billion impressions annually and our newly-designed mobile-first website that receives over 12 million visitors a year. 

But your guests will benefit, too, because like all Red Roof brands, The Red Collection features what guests want most: Modern décor and furniture, spa-inspired bathrooms, flat-screen TVs, a free pet-friendly policy, and fast and free Wi-Fi. They can also earn and redeem points with Red Roof’s RediCard® loyalty program, the richest-in-class, with almost 2.5 million members. 

Chicago's Cloud Gate Art Installation is Located 1 Mile South of Red Roof's St. Clair Hotel in Downtown Chicago
City Centric Icon
City Centric
Modern Furniture Icon
Modern Furniture
Spa Inspired Bathroom Icon
Spa-Inspired Bathrooms
Flat Screen TV Icon
Flat-Screen TV's
Pet-Friendly Icon
Verified Wifi Icon
Verified Wifi
Loyalty Program Icon
Loyalty Programs

Our Flagship Property: The St. Clair Hotel – Magnificent Mile™

Created to give business and leisure travelers an authentic Chicago experience at an affordable price, The St. Clair Hotel – Magnificent Mile is The Red Collection’s flagship property. Just one block from Michigan Avenue, guests are a short walk from the Windy City’s most popular retailers, restaurants, museums, the historic Water Tower, and the Chicago River.

A stay at the St. Clair Hotel – Magnificent Mile blends a downtown Chicago experience with the modern décor and amenities guests expect, along with Red Roof’s affordable nightly rates. Guests enjoy rooms with silky, upgraded bedding and pillow top mattresses, free Wi-Fi, spa-inspired baths with multi-flow shower heads, in-room Seattle’s Best Coffee®, and more.


Explore Our Brands

Red Roof Inn

The Exterior of a Red Roof Building at Night
Red Roof Inn

With almost 500 properties across the United States, Red Roof offers travelers simplicity and economy—but never compromises quality.

Red Roof PLUS+

The Courtyard of a Red Roof Plus Building
Red Roof PLUS+

Perfect for properties looking to revive their hotel at a reasonable cost and position them for optimal return.

HomeTowne Studios

Interior of Houston Double Room
HomeTowne Studios by Red Roof™

A Brand New Way To Extended Stay™ — Get in on the fastest growing lodging segment while enjoying all of the benefits of doing business with Red Roof.