Adding More Wow To Your Stay®
For a stepped-up version of the Red Roof brand, there’s Red Roof PLUS+®.
PLUS+ is the brand extension perfect for franchisees looking to revive their hotel at a reasonable cost—and position their property for optimal return. With our NextGen® redesign, guests get more value and an enhanced experience in a hotel engineered for Upscale Economy® efficiency.
As owner-operators, we tested our NextGen® renovation program for over two years before it was introduced. Guests wanted enhanced technology and electronics, and more comforts of home, so we delivered. The response? An overwhelmingly wowed customer base.
Red Roof PLUS+ Averages 26% Higher RevPar than the Competition*
*Average Index based on Smith Travel Research 2018