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The Pool and Palm Trees of a Red Roof Inn

See More Success with Smart Marketing

Red Roof® promises guests a clean, comfortable, and affordable place to stay, and helps our franchisees share this message with a focus on smart marketing.

Targeted resources, a faster, mobile-first website, and innovative first-to-market along a route planning are just some of the ways we keep our brand front and center for travelers, and maximize ROI for franchisees. 

We have a social media following over one million strong, send over 60 million emails annually in system-wide and property-specific campaigns, and our Property Experience Pages ensure every single property is marketed online. By staying true to these commitments, Red Roof is known, trusted, and positioned at the top of the economy lodging market, so franchisees get maximum marketing exposure.

Benefit from High Brand Contribution: 67%*

Get the benefit of a brand that drives results.

Red Roof resources—including RedRoof.com, our call center, sales teams and more—all drive guests to your location.

*The Brand Contribution is the percentage of room revenue generated for the Properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribution system (GDS), third party websites and by RediCard members booked directly with properties in open and operating for at least 2 full years, year ending December 31, 2017.

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Red Roof Inn

RediCard® Yields Great Guest Retention

RediCard, our loyalty program, generates over 25% of total system revenue.* RediCard rewards its more than 2.5 million members, so they stay more often, stay longer, and act as strong ambassadors for Red Roof properties and brands. 

*Calculated using properties open at least two years and for all of 2017 (412 properties). Individual results may differ; there is no assurance you will achieve these results.

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Outside View of a Red Roof Inn Plus