Focused on Customer Retention
Satisfied guests are returning guests.
With over 2.5 million members, RediCard® attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate. But how do franchisees benefit? RediCard generates over 25% of system-wide sales.
It’s the richest—and simplest—program for loyal guests (and least expensive for franchisees): Members get 10 RediCard® points for each dollar spent. At just 7,000 points with Red Roof® and Red Roof PLUS+®, members can book a free night’s stay, or choose rewards including gift cards and merchandise in our online catalog.
Required points vary by brand (The Red Collection™ locations: 14,000).
The Loyalty Program that Delivers—for Guests and Franchisees.
Additional member benefits include:
- Members-only reservation line.
- Express check-in.
- Complimentary bottled water during their stay.
- Special rates on PREMIUM Rooms at Red Roof PLUS+® locations.
- Members save up to 20% when they book the Nicest Price in advance.
- Advanced notice of special promotions and offers.