Focused on Customer Retention

Satisfied guests are returning guests.

With over 3 million members, RediRewards™ attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate. But how do franchisees benefit? RediRewards generates almost 26% of system-wide sales.

It’s the richest—and simplest—program for loyal guests (and least expensive for franchisees): Members get 10 RediReward points for each dollar spent. At just 7,000 points* with Red Roof® and Red Roof PLUS+®, members can book a free night’s stay, or choose rewards including gift cards and merchandise in our online catalog.

*Required points vary by brand

RediRewards™ Contribution
25.2% Combined
RediCard® Contribution - Brand Channels and Property Direct Contribute 25.2% Combined

The Loyalty Program that Delivers—for Guests and Franchisees—at the Lowest Rate in the Industry

Additional member benefits include:

  • Members-only reservation line.
  • Express check-in.
  • Complimentary bottled water during their stay.
  • Special rates on PREMIUM Rooms at Red Roof PLUS+® locations.
  • Members save up to 20% when they book the Nicest Price in advance.
  • Advanced notice of special promotions and offers.

See How We Drive Reservations