With more than 12 million visits annually, redroof.com is a big contributor to our brand visibility and bookings. In fact, nearly half of our direct advance reservations come through the website.
To make it even easier for customers, we redesigned our site to be simpler, streamlined, responsive, and mobile-first. “Tap, tap, go” functionality, enhanced SEO, and first-to-market along a route features make it even easier for guests to map and plan their trips and stays at our properties while on redroof.com.
At the 2016 HSMAI awards, redroof.com was honored with 10 major digital awards including Best of Show: Digital Marketing. We also drive qualified traffic to our website with a strong multi-channel social media presence.