Women Leaders & Entrepreneurs
In the hospitality sector that is traditionally dominated by men, Red Roof® has been an industry leader in promoting and nurturing women entrepreneurs. In 2022, Red Roof celebrated the progress of these efforts: 31% of Red Roof properties are owned or partially owned by women.

Forum on Leadership for Women Entrepreneurs
Red Roof’s Forum on Leadership for Women Entrepreneurs aims to inspire women in hospitality, share professional experiences and provide learning opportunities to increase business acumen and leadership skills.
This year, the Forum hosted more than 100 attendees over two days, including Red Roof franchise owners, industry leaders and corporate team members all looking to collaborate and help one another overcome barriers to success.
During the Forum, attendees had the opportunity to network, learn from and support each other, and hear from inspirational and industry-leading experts – including Dr. Lalia Rach, Founder & Partner, Rach Enterprises; Mary Beth Cutshall, Founder & Managing Partner, Amara Capital; Regan Walsh, Chief Renegade Officer, Renegade Global; Laura Lee Blake, President and CEO, Asian American Hotel Owners Association – who shared their journeys and challenges reaching the highest levels of their fields, and shared advice on how to smash glass ceilings.

