The Red Roof Difference:
Forward thinking leads to
results for franchisees.
We’re a brand that has been serving the traveler for more than 50 years. In those decades, we’ve constantly led innovation to support the franchise lodging business. We’ve instilled technology and design that help each guest have a positive experience – while making day-to-day operations easier and more cost-effective for the franchisee.
Red Roof is a brand of innovation, with deep experience in economy lodging and a commitment to staying connected and responsive to every owner. We’re also committed to helping you afford excellence, with some of the lowest franchisee fees in the industry.
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Genuine Relationships.
Real Results.
For today’s franchisees, that’s the Red Roof Difference.
*Biennial Franchisee Survey 2023
About Red Roof.
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Whether you’re looking to convert your property or build a new one, Red Roof has a proven track record of growth and success. Since introducing our franchise structure in 1996, we’ve rapidly expanded the chain, grown our loyal customer base and strengthened our brand recognition.
As an award-winning leader in the lodging industry, we’re recognized for creating the Upscale Economy® segment and for serving millions of guests each year. As a franchisee, you can add any of several Red Roof brands to your portfolio: Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof, The Red Collection – or expand your market with Red Roof’s dual-branded properties.
Red Roof currently has over 60,000 rooms in more than 715 properties in the U.S. and internationally in Canada and Japan. To explore becoming one of these properties, reach out.
Red Roof’s Vision:
To provide the best experience and value in the lodging industry for our guests, owners, team members, partners and communities.
Our HABITS:
Hospitality, Adaptability, Belonging, Impact, Trust and Success
Hospitality
We create memorable experiences with passion.
Adaptability
We are driven to use our own creativity to exceed our goals.
Belonging
We cultivate a fun, inclusive and caring environment.
Impact
We continually focus on achieving desired results.
Trust
We do the right thing, even when no one is watching.
