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See More Success with Smart Marketing

Support from Red Roof every step of the way. 


Red Roof® promises guests a clean, comfortable, and affordable place to stay, and helps our franchisees share this message with a focus on smart marketing.


Targeted resources, a faster, mobile-first website, and innovative first-to-market along a route planning are just some of the ways we keep our brand front and center for travelers, and maximize ROI for franchisees. 

We have a social media following over one million strong, send over 120 million emails annually in system-wide and property-specific campaigns, and our Property Experience Pages ensure every single property is marketed online. By staying true to these commitments, Red Roof is known, trusted, and positioned at the top of the economy lodging market, so franchisees get maximum marketing exposure

Benefit from High Brand Contribution: 50.9%*

Get the benefit of a brand that drives results.

Universal brand recognition and guest loyalty contribute to one of the highest brand contributions in the industry. Red Roof resources – including, our contact center, sales teams, and more – all drive guests to your location.

*STR Average Revenue per Available Room Index based performance for all franchised Red Roof Inns open and operating for at least one  year and for all of January 1, 2020 through December 31, 2020 with any temporary closures being less than 90 days, 492 hotels.


Franchisees Approve* 


Of franchisees are satisfied with their decision to partner with Red Roof

Would consider Red Roof for an additional project 



Would recommend Red Roof to other hoteliers

*2019 Franchise Survey

Full Support at Every Step - Operations Support


Your Red Roof team brings a perspective sharpened from decades of success. 

Our Regional Vice President of Operations team averages 15 years of experience, and most have been Red Roof GMs. We know your success requires close collaboration, a genuine relationship, and a focus on driving real results. 

We support our franchisees with extensive on-site training. On everything from helping with pricing strategy and operational expense management, to assistance with marketing and operation programs, we share the same objectives: Satisfied guests, and your continued success. 

Let’s Succeed Together

Our cost-effective sourcing solutions, efficient technology support, and incredible property management system add even more value to your Red Roof franchise. They leave you to focus on running your business, and keeping guests satisfied, and make your job that much easier.

It’s an approach franchisees appreciate, because it generates success. The vast majority of Red Roof franchisees rate our key top-line drivers—communications, driving business through the brand, well-managed brand quality, service quality, services for the money, and overall performance—as good or excellent and superior to competitive brands!* 

*2019 Franchise Survey


Female Franchisee Support 

Red Roof has been an industry leader in promoting and nurturing women entrepreneurs. This year, at its fourth annual Forum on Leadership for Women Entrepreneurs, designed to help women in hospitality develop deeper business acumen and stronger leadership skills, Red Roof celebrated its progress with 31% of its hotels owned or partially owned by women.

Forum on Leadership for Women Entreprenuers 

This year, the Forum hosted more than 100 women attendees over two days, including Red Roof franchise owners, industry leaders and corporate team members all looking to collaborate and help one another overcome barriers to success. During the Forum, attendees had the opportunity to network, learn from and support each other, and hear from inspirational and industry-leading experts – including Dr. Lalia Rach, Founder & Partner, Rach Enterprises; Mary Beth Cutshall, Founder & Managing Partner, Amara Capital; Regan Walsh, Chief Renegade Officer, Renegade Global; Laura Lee Blake, President and CEO, Asian American Hotel Owners Association – who shared their journeys and challenges reaching the highest levels of their fields, and shared advice on how to smash glass ceilings. 

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