Get support from Red Roof, every step of the way.
Red Roof® promises guests a clean, comfortable and affordable place to stay. And we promise our franchisees ongoing support for building or converting, marketing, sales, guest rewards, training, operations, revenue management and much more. Every day, our team members work to bring economy lodging franchisees “Genuine Relationships. Real Results.” Reach out to us, and we’ll prove our commitment to your success as an owner.
Franchisees Approve*
92%
of franchisees are satisfied with their decision to partner with Red Roof
73%
would consider Red Roof for an additional project
87%
would recommend Red Roof to other hoteliers
*Biennial Franchisee Survey, 2023
A perspective sharpened by more than 50 years of success.
We know your success requires close collaboration, a genuine relationship and a focus on driving real results — because we’ve been there. Our operations team members average 15 years of experience, and most have been Red Roof GMs themselves.
For everything from pricing strategy and operational expense management support to assistance with marketing and training, we share the same objectives: satisfied guests and your continued success.
Let’s succeed together.
Our cost-effective sourcing solutions, efficient technology support and incredible property management system add even more value to your Red Roof franchise. These attributes help make us one of the best budget hotel franchises in the industry. They’re appreciated by franchisees because they generate success. In fact, the vast majority of Red Roof franchisees rate our key top-line drivers — communications, driving business through the brand, well-managed brand quality, service quality, services for the money and overall performance — as good or excellent and superior to competitive brands!*
*Biennial Franchisee Survey, 2023
Programs to nurture the success of all.
At Red Roof, we recognize the unique challenges women face in hotel ownership. That’s why we were among the first hospitality brands to launch a dedicated initiative to empower women in our industry.
That initiative evolved into SHE, inspired by Red Roof. SHE is designed to inspire and support women at every level of hospitality, from property ownership to corporate leadership. Click here to learn more about SHE, inspired by Red Roof.
Building on SHE’s success, we launched RIDE with Red Roof, our Road to Inclusivity and Diversity in Entrepreneurship, in July 2023. RIDE expands our mission beyond gender equity to include underserved and underrepresented communities across the industry.
Where SHE motivates, RIDE activates — offering access to networks, educational resources, capital and vendor partnerships to help break down barriers to ownership.
