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Technology
& Data Analytics

Transformational technology is imperative to running our business more efficiently while helping our franchisees run their businesses more profitably.

Red Roof is a data driven company using effective data integration systems and cutting-edge, proprietary, analytical capabilities to guide decisions, creating competitive advantages to enhance guest experience and the value proposition for our franchisees. 

In addition, we have partnered with leaders in various fields to make sure we are on target with our vision “to provide the best experience and value in the industry for our guests, owners, team members, partners and communities".

We are now partnering with HotelKey, a hospitality management platform designed to improve both the franchisee and guest experience. HotelKey streamlines hotel operations by integrating property management booking channels, revenue management, loyalty and point-of-sale systems. And includes state-of-the-art frontdesk assistance, housekeeping & maintenance systems, timekeeping tools and rate and revenue management support. Best of all it’s secure and easy to use.

Zeta – one of the world’s largest data-driven agencies with analytics on over 225 million American consumers. Zeta gives us insight into our guests and potential guests’ demographics, browsing habits, shopping behaviors, travel and hotel choices. This allows us to more efficiently target our audiences with digital, mobile and email marketing based on their preferences and customer journey.

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Ibex – a leading international customer service company, chosen to operate our reservation center and guest relations functions. The transition to Ibex has improved every aspect of the guest experience: faster answer times, lower abandon rates, higher conversion rates – all

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