Technology and data analytics.
Innovations that generate results.
In the franchise lodging business, transformational technology is imperative. We’re committed to bringing you solutions that will help you maximize efficiency and profit, with leading-edge tech and analytics designed for the lodging industry.
As a data-driven company, Red Roof uses effective data-integration systems and proprietary analytical capabilities to guide decisions, creating competitive advantages to enhance guests’ experiences and support our franchisees’ success.
We’ve also partnered with leaders in various fields to make sure we are on target with our vision “to provide the best experience and value in the industry for our guests, owners, team members, partners and communities.”
HotelKey, a hospitality management platform designed to improve both the franchisee and guest experience, streamlines hotel operations by integrating property management, booking channels, revenue management, loyalty and point-of-sale systems. The platform includes state-of-the-art front-desk assistance, housekeeping and maintenance systems, timekeeping tools and rate and revenue management support. Best of all, it’s secure and easy to use.
Zeta is one of the world’s largest data-driven agencies, with analytics on more than 550 million people’s data worldwide. Zeta gives us insight into our guests’ and potential guests’ demographics, browsing habits, shopping behaviors, travel and hotel choices. This allows us to more efficiently target our audiences with digital, mobile and email marketing based on their preferences and customer journey.
Ibex is a leading international customer service company, and we’ve selected them to operate our reservation center and guest relations functions. Ibex has improved every aspect of the guest experience, which has led to faster answer times, lower abandon rates and higher conversion rates.
Through ibex, our contact center uses best-in-class AI technology, which enhances the customer experience while improving efficiencies. And ibex’s Wave iX Translate delivers real-time spoken-language translation between guests and agents, allowing any agent to assist guests who speak another language.
Sojern is a top-rated guest experience platform in the hospitality industry — and it provides Red Roof with unrivaled traveler insight data and guest communications.
Sojern’s AI-driven Reputation Manager helps transform guest feedback into meaningful insights, empowering your hotel to optimize operations, elevate guest experiences and drive more bookings.
Sojern’s AI Concierge enhances every stage of the guest journey by automating routine interaction — from service requests and amenity questions to in-stay issue reporting — reducing front desk workload while ensuring guests receive fast, personalized responses.
