Red Roof Inn

Hotel Development

Build on a strong foundation of success.

Need a brand perfectly positioned to reach budget-conscious consumers seeking smart amenities and affordable rates? Our focus on just the right details keeps guests coming back—and franchisees successful.

Whether you’re looking to convert your property or build a new hotel, our brands offer some of the lowest fees in the industry, and Red Roof® and Red Roof PLUS+® properties consistently outperform in the economy market. 

But continued success takes much more than numbers. Our brand management team is known for superior performance when it comes to supporting franchisees. Our Genuine Relationships. Real Results.® philosophy, the core of our success, builds strong, supportive, collaborative relationships with each and every franchisee.

Let’s Work Together.

Our relationship with franchisees is focused on fairness, honesty, and open communication. We work together, and know where you’re coming from, because we operate hotels ourselves. 

With a proven track record of growth, and our collaborative approach, it’s no surprise so many franchisees speak highly of their experience. Over 85% are satisfied with their decision to partner with Red Roof, and would recommend Red Roof to others.* Red Roof and Red Roof PLUS+ properties also have some of the highest RevPARs of any brands in the economy market, and consistently higher occupancies and ADRs.

Explore the Red Roof Difference
Dhaval Patel Shaking Hands With Red Roof Franchise Owner Anish Prakash

But What Do Guests Think?

For nine straight years, we’ve earned the highest customer satisfaction score among competitive economy hotels based on online reviews.** Satisfied guests are returning guests, and returning guests are a key to success. 

*2018 Red Roof Franchise Survey
** According to Medallia 2018

Two Couples Enjoying a Drink and Conversation Around a Fire Pit at a Red Roof Inn

Red Roof PLUS+ Averages 27% Higher RevPar than the Competition

73.4%*
OCCUPANCY
(INDEX 114%)**
$80.04*
ADR
(INDEX 111%)**
$58.72*
REVPAR
(INDEX 127%)**
*Average Occupancy Rate, Average Daily Room rate and RevPAR for Red Roof Affiliate Managed and Affiliate Owned hotels that have implemented the NextGen renovations standards. These locations were open and operating for at least two full years, started renovations in 2011 or later and have completed renovations for the entire period of January 1, 2016 through December 31, 2016, 32 properties.
**Average Index based on Smith Travel Research 2017