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Hotel Development

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Build on a Strong Foundation of Success


Need a brand perfectly positioned to reach budget-conscious consumers seeking smart amenities and affordable rates? Our focus on just the right details keeps guests coming back—and franchisees successful.


Whether you’re looking to convert your property or build a new hotel, our brands offer some of the lowest fees in the industry, and Red Roof® and Red Roof PLUS+® properties consistently outperform in the economy market. But continued success takes much more than numbers. Our brand management team is known for superior performance when it comes to supporting franchisees. Our Genuine Relationships. Real Results.® philosophy, the core of our success, builds strong, supportive, collaborative relationships with each and every franchisee.

Let's Work Together

Our relationship with franchisees is focused on fairness, honesty, and open communication. We work together, and know where you’re coming from, because we operate hotels ourselves. 

With a proven track record of growth, and our collaborative approach, it’s no surprise so many franchisees speak highly of their experience. Over 92% are satisfied with their decision to partner with Red Roof, and would recommend Red Roof to others.* Red Roof and Red Roof PLUS+ properties also have some of the highest RevPARs of any brands in the economy market, and consistently higher occupancies and ADRs.

*2022 Franchise Survey

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But What Do Guests Think?

We’ve earned the highest customer satisfaction score among competitive economy hotels based on online reviews.* Satisfied guests are returning guests, and returning guests are a key to success. 


*According to Trip Advisor 2021

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