For new builds and conversions: bringing today’s franchisee a superior level of personalized service.
At Red Roof, we know you’re making an important commitment when you convert or build. We’re here to make a commitment, too, to ensure you’ll have the Red Roof team’s support at every point of the process. That is what makes us different – our unwavering dedication to personalized service.
Our motto is Genuine Relationships. Real Results.® – and our team lives those words every day.
You’ll have a dedicated team to help you from concept through day-to-day operations.
We prioritize responsiveness. Communication is the key to success.
We’ll be there for you – literally. Our boots-on-the-ground approach means we’ll be at your site regularly to work together.
How can we maximize your hospitality franchise investment?
Once you have decided to build or convert, our design, construction and procurement team will work with you to prepare and implement a PIP (property improvement plan). This PIP defines the scope of work of what needs to be done prior to opening.
If your property is a new build, you’ll want to review our exciting new Red Roof and HomeTowne Studios prototypes. These designs have been created to make the most of your construction dollars and improve operational efficiency while maintaining a superior level of quality throughout.
If you are converting an existing property to Red Roof, we’ll help ensure the process goes smoothly from planning through grand opening and beyond. We’ll present you with a plan that is cost-effective and easy to implement – with the goal to increase ADRs and improve property performance.
How much will it cost to build or convert a Red Roof property?
Many variables go into determining the cost of new builds and conversions – but we can assure you that our standards are designed with your bottom line in mind. No hidden fees and no amenity creep – it’s Red Roof’s common-sense and franchisee-focused way of doing business. In fact, Red Roof has a more cost-effective structure for owners than other brands in the economy segment, creating value for savvy hoteliers.
