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For a stepped-up version of the Red Roof brand, there’s Red Roof PLUS+®.

PLUS+ is the brand extension perfect for franchisees looking to revive their hotel at a reasonable cost—and position their property for optimal return. With our NextGen® redesign, guests get more value and an enhanced experience in a hotel engineered for Upscale Economy® efficiency.

90% Franchise Satisfaction*.
Enough Said.


*Franchisee Survey 2019


Thinking about an upgrade?

With over 70 locations and counting, Red Roof PLUS+® is for guests seeking upscale accommodations at a value price—and franchisees looking for premier status in the economy hotel category.

PLUS+ properties have all NextGen® upgrades, including wood-like flooring, 37” – 39” flat-screen TVs with 36 HD channels, high-end bedding, additional electrical outlets, spa-inspired baths with vessel sinks, and a smoke-free environment. Outside signage and enhanced LED lighting also designate a PLUS+ property.

And now more WOW.™ For guests and franchisees.

As a PLUS+ property franchisee, you’ll also receive enhanced customer service training, upgraded uniforms, and NextLine™—our designated customer resolution toll-free number. Welcoming signature red canopies at select properties, enhanced LED lighting, attractive landscaping, and outside signage will also indicate it’s a Red Roof PLUS+® property.

And in addition to all NextGen® upgrades in rooms and lobby, for more discerning guests, PLUS+ includes a new Premium Room option with upgraded services and extra amenities, including a complimentary welcome snack box with bottled water, popcorn, orange juice, trail mix, two Nature Valley® granola bars, and in-room Seattle’s Best Coffee®/tea. An iron and ironing board, mini-fridge, microwave, in-room communication, white plush pillow top mattresses and Love Your Linens® bedding with large, extra pillows and spa-inspired bathrooms with multiple setting shower heads are also included.

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