For a stepped-up version of the Red Roof brand, there’s Red Roof PLUS+®.
PLUS+ is the brand extension perfect for franchisees looking to revive their hotel at a reasonable cost—and position their property for optimal return. With our NextGen® redesign, guests get more value and an enhanced experience in a hotel engineered for Upscale Economy® efficiency.
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92% Franchise Satisfaction*.
Enough Said.
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RevPAR
*Franchisee Survey 2022
**STR Average Revenue per Available Room Index based performance for all Affiliate-Owned and Franchised Red Roof PLUS hotels open and operating for at least one year and for all of calendar 2024 with any temporary closures being less than 90 days, 78 hotels.
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Thinking about an upgrade?
With over 80 locations and counting, Red Roof PLUS+® is for guests seeking upscale accommodations at a value price — and franchisees looking for premier status in the economy hotel category.
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PLUS+ properties have all NextGen® upgrades, including wood-like flooring, 37-to-39-inch flat-screen TVs with 36 HD channels, high-end bedding, additional electrical outlets, spa-inspired baths with vessel sinks and a smoke-free environment. Outside signage and enhanced LED lighting also designate a PLUS+ property.
And now more WOW.™ For guests and franchisees.
As a PLUS+ property franchisee, you’ll also receive enhanced customer service training, upgraded uniforms and NextLine™—our designated customer resolution toll-free number. Welcoming signature red canopies at select properties, enhanced LED lighting, attractive landscaping and outside signage will also indicate it’s a Red Roof PLUS+® property.
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And in addition to all NextGen® upgrades in rooms and lobby, for more discerning guests, PLUS+ includes a new PREMIUM Room option with upgraded services and extra amenities, including a complimentary welcome snack box with bottled water, popcorn, orange juice, trail mix, two Nature Valley® granola bars and in-room Seattle’s Best Coffee®/tea. An iron and ironing board, mini-fridge, microwave, in-room communication, white plush pillow top mattresses and bedding with large, extra pillows and spa-inspired bathrooms with multiple setting shower heads are also included.
