For a stepped-up version of the Red Roof brand, there’s Red Roof PLUS+®.
PLUS+ is the brand extension perfect for franchisees looking to revive their hotel at a reasonable cost—and position their property for optimal return. With our NextGen® redesign, guests get more value and an enhanced experience in a hotel engineered for Upscale Economy® efficiency.
92% Franchise Satisfaction*.
*Franchisee Survey 2022
*The Brand Contribution is the percentage of room revenue generated for the properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribution system (GBS), third party web sites and by RediRewards® members booked directly with Affiliate-Owned and Franchised properties in the U.S. open and operating for at least one full year, and all of calendar 2022 with any temporary closures being less than 90 days, 76 hotels for Red Roof PLUS.
*RevPAR - Results based on performance information for all Inns operating under the Red Roof Inn (including Red Roof Inn & Suites) and Red Roof PLUS+ (including Red Roof PLUS+ & Suites) brands, open and operating for at least one year and for the period of January 1, 2022 through December 31, 2022, with any temporary closures being less than 90 days. There were 51 Affiliate-Owned Inns (including 25 Red Roof Inns and 26 Red Roof PLUS+ Inns) and 524 franchised Inns (including 474 Red Roof Inns and 50 Red Roof PLUS+Inns) which met these criteria.
Thinking about an upgrade?
With over 70 locations and counting, Red Roof PLUS+® is for guests seeking upscale accommodations at a value price—and franchisees looking for premier status in the economy hotel category.
PLUS+ properties have all NextGen® upgrades, including wood-like flooring, 37” – 39” flat-screen TVs with 36 HD channels, high-end bedding, additional electrical outlets, spa-inspired baths with vessel sinks, and a smoke-free environment. Outside signage and enhanced LED lighting also designate a PLUS+ property.
And now more WOW.™ For guests and franchisees.
As a PLUS+ property franchisee, you’ll also receive enhanced customer service training, upgraded uniforms, and NextLine™—our designated customer resolution toll-free number. Welcoming signature red canopies at select properties, enhanced LED lighting, attractive landscaping, and outside signage will also indicate it’s a Red Roof PLUS+® property.
And in addition to all NextGen® upgrades in rooms and lobby, for more discerning guests, PLUS+ includes a new Premium Room option with upgraded services and extra amenities, including a complimentary welcome snack box with bottled water, popcorn, orange juice, trail mix, two Nature Valley® granola bars, and in-room Seattle’s Best Coffee®/tea. An iron and ironing board, mini-fridge, microwave, in-room communication, white plush pillow top mattresses and Love Your Linens® bedding with large, extra pillows and spa-inspired bathrooms with multiple setting shower heads are also included.