Introducing: The Red Collection

After extensive and comprehensive research

to learn what travelers truly desire, Red Roof®

proudly launches its first-ever soft brand. The

Red Collection® is a new group of midscale unique hotels that are hyper-local and inspired by that city’s vibe and culture.

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Invest in a Successful Brand


Each property in The Red Collection has its own distinct name, customized property enhancement plan, and brand standards based on consumer wants—not design mandates. 

Red Roof professionals are available to help with design, construction, procurement, naming and logo development, revenue management, and on-site training. 

Tap Into Red Roof Perks

As a franchisee, benefit from the support of Red Roof’s seasoned management team, and get access to our extensive distribution channels—including preferential pricing with OTAs and Tailored™ by Red Roof, our national accounts plan and sales force focused exclusively on your top-tier clients.

This is all in addition to Red Roof’s award-winning digital marketing efforts, which include banner ads racking up nearly a billion impressions annually and our newly-designed mobile-first website that receives over 12 million visitors a year. 

But your guests will benefit, too, because like all Red Roof brands, The Red Collection features what guests want most: Modern décor and furniture, spa-inspired bathrooms, flat-screen TVs, a free pet-friendly policy, and fast and free Wi-Fi. They can also earn and redeem points with Red Roof’s RediRewards® loyalty program, the richest-in-class, with over 3.5 million members.