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Get the Right Distribution Mix for Success.

The Red Roof® distribution mix ensures you fill rooms and provides an outstanding contribution to your system revenue: 

  • 54.7% Brand Contribution for Red Roof Inn

  • 75.8% Brand Contribution for Red Roof PLUS+

  • 47.3% Brand Contribution for HomeTowne Studios

The responsive, recently redesigned welcomes more than 12 million visitors annually and offers easy click-to-call connectivity with mobile devices. It also features “search & find” functionality to meet a guest’s need for location and property type, so booking is quick and easy, with minimal screens to navigate and the fastest possible booking time.

*The Brand Contribution is the percentage of room revenue generated for the Properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribution System (GDS), third-party web sites, and by RediReward members booked directly with Affiliate-Owned and Franchised properties in the U. S. open and operating for at least one full year, and all of calendar 2022 with any temporary closers being less than 90 days. 499 Red Roof Inn hotels, 76 Red Roof PLUS+ hotels, and 61 HomeTowne Studios hotels. 

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Dedicated Reservation Center

Our dedicated Red Roof reservations and customer service center has one of the highest success rates in the industry, converting over 39% in 2019. It also ranks over 91% on friendliness and helpfulness by guests offering feedback through our Market Metrix, so we know we’re doing it right.

The web-based system also provides location-specific, dynamic availability, with automatic rate updates to all distribution systems including GDS, OTAs, and third party sites. 

We also offer a RediRewards® members-only line, to reward our most loyal customers.

The stronger the brand, the greater the bookings. We leverage every connection—online and off—to drive business to Red Roof properties.

To maximize opportunities for franchisees, we offer the highest level of seamless connectivity available to all four GDS channels and alternative websites through Pegasus. All rate and inventory changes across the property management system flow automatically to the GDS systems.


RediCall Reservations Leave You to Focus on Customer Care
Red Roof also offers a reservations call solution that seamlessly transfers calls from your front office to our professional reservation team. 

The result? Your front desk stays focused on customer care, and your property can experience higher conversion rates and increased ADRs.

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