The right distribution mix connects you with success.
In the franchise lodging business, the stronger the connection, the greater the bookings. So at Red Roof, we leverage every connection — online and off — to drive business to Red Roof properties.
The responsive, user-centric redroof.com website welcomes more than 11 million visitors annually and offers easy click-to-call connectivity with mobile devices. It also features “search & find” functionality to meet a guest’s need for location and property type, so booking is quick and easy, with minimal screens to navigate and the fastest possible booking time.
Friendly, effective: The Dedicated Contact Center
Our dedicated Red Roof reservations and customer service Contact Center is dual focused on driving revenue to all Red Roof hotels and providing a great experience for our guests. The team maintains a conversion rate of over 30%, helping hotels maximize revenue opportunities and drive occupancy; and more than 93% of guests who complete our after-call survey rate their experience positively, recognizing our team’s friendliness and helpfulness.
The Contact Center also provides guest relations services for guests, RediResponse reputation management services for hotels, and as a perk to our most loyal customers, we offer a dedicated RediRewards® members-only phone line.
Boosting bookings through GDS & OTAs
To maximize opportunities for franchisees, we provide and maintain seamless connectivity through both direct integrations and trusted partners. Our PMS connects directly with key channels including Agoda, Expedia, Booking.com, Hopper and Google, enabling real-time rate and inventory updates. Additional OTA connections — such as Hotelbeds and the traditional GDSs — are supported through our integration partner, Aven Hospitality, ensuring a consistent and automated flow of rate and inventory updates across all connected platforms.
RediCall Reservations:
We’re ready to help
Red Roof also offers a phone call solution that redirects reservation calls from your front desk to our professional reservation team. The result? Your front desk stays focused on customer care, and your property can experience higher conversion rates and increased ADRs.