Focused Leadership
Zack Gharib
President
Zack Gharib was appointed President of Red Roof in April 2024. Gharib brings more than two decades of senior management experience in franchising, operations and brand management with companies such as Marriott, Vacasa, LaQuinta by Wyndham and Highgate Homes. He is widely regarded as a hospitality management innovator, having created and launched award-winning development, strategic planning and franchise operations programs over more than two decades of industry leadership.
Gharib is known for possessing a laser focus on growth and operations excellence and has demonstrated his ability to deliver transformative results.
He holds a bachelor's degree in business management from the Lebanese American University and a Master’s of science degree in hotels, restaurants, and institutional management from Texas Tech University.
Matthew Hostetler
Chief Development Officer
Matthew Hostetler is currently serving as the Chief Development Officer for the leader of the economy lodging industry, Red Roof®. He brings extensive knowledge in hospitality and franchising to Red Roof and his role of expanding the brand through franchise development, operations support, and branding. Prior to joining Red Roof, Matt was intimately involved in the re-launch of the Germany based luxury real estate brand Engel & Völkers in the USA as a Senior Vice President –Eastern Region. Matt also worked with Coldwell Banker Residential & Commercial Real Estate leading the expansion efforts in North America. Matt honed in his skills in the hospitality industry with Wyndham Worldwide prior to joining the Red Roof team.
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Tara Henderson
Chief Financial Officer
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Tara C. Henderson is the Chief Financial Officer at Red Roof, bringing over 20 years of financial leadership across a diverse range of industries, including manufacturing, logistics, supply chain management and transportation. Tara has worked with both high-growth companies and global enterprises, navigating complex business environments and driving results through operational excellence and financial strategy. Her experience spans the U.S., Europe and the Middle East and includes expertise in financial operations, P&L management and strategic growth initiatives.
Throughout her career, Tara has earned a reputation for building high-performing teams, streamlining financial processes and aligning financial goals with long-term business objectives. Known for her collaborative leadership style, she excels in fostering transparent communication and creating cohesive teams that are aligned with the organization’s vision. Tara is passionate about driving sustainable growth and efficiency, always with a focus on delivering tangible results.
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Gerrod Bede
General Counsel
​Gerrod Bede is the General Counsel at Red Roof, bringing more than a decade of legal experience representing franchisors across a wide range of industries, including hospitality, retail and service-based businesses. Once a litigator by trade, Gerrod has spent most of the last decade working as in-house counsel advising both high-growth companies and established businesses. He has worked extensively with businesses both in the United States and worldwide on everyday matters, including regulatory issues, contracting, employment advice and intellectual property matters.
Gerrod’s focus is on helping companies navigate complex issues smoothly and efficiently. He is known for his ability to break complex topics into easily understandable concepts. Franchising has many rules and regulations, and Gerrod has worked with multiple franchisors on simplifying things both for franchisors and franchisees. He’s even helped a franchisor set a Guinness World Record that still stands to this day!
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Sharee Brell
SVP Technology
Sharee Brell is Senior Vice President, Technology at Red Roof. Starting with the company as a part-time reservation agent, Brell has held positions of increasing responsibility during her nearly 30-year tenure at Red Roof. Over that time, she has helped create the company’s reservation system, its first website and its first project-management program. Brell also implemented Red Roof’s property management system and central reservation system. Her technological expertise has led to her receiving several awards, including Hospitality Technology’s 2025 Lifetime Achievement Visionary Award, the 2022 Circle of Excellence Trailblazer - Women in Leadership Award and the 2013 Hotel Visional Award for Technological Innovation.
Robert Goad
SVP Revenue Strategy
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Robert has nearly twenty years of experience in revenue management in the hospitality industry and brings a wealth of talent and leadership to the Red Roof brand. He is a highly seasoned industry professional with an impressive track record of performance. Robert joins Red Roof from Mint House. Prior to that, Robert developed revenue strategies and programs across multiple hospitality brands including Hilton, IHG, Choice, Wyndham, La Quinta, Best Western, and Nationwide Hotel Management.
Robert is a native of the Midwest who currently resides in Dallas, Texas. He studied at the University of Sydney, in New South Wales, Australia and earned a certificate as a Certified Revenue Management Executive from the Hospitality Sales and Marketing Association International, one of the industry’s leading advocacy and development organizations.
Shanna Wright
SVP Commercial Strategy
Shanna Wright is senior vice president of commercial strategy at Red Roof. She leads the marketing and distribution departments with a goal of maximizing efficiencies and driving profitable growth. She previously served as vice president of distribution services at Red Roof, where she oversaw all distribution for the brand, including managing the online travel agency partnerships and support teams, as well as all contact center functions, which include reservations, loyalty support, customer care and reputation management. Wright is a seasoned hospitality professional with more than 30 years of experience in the industry, marked by a passion for creating exceptional customer experiences. She began her career on the food and beverage side before transitioning into hotel operations with Red Roof. Over the years, she has embraced opportunities to grow within the organization, gaining deep expertise across various facets of the hospitality business.