Red Roof offers robust support to our franchisees from the startup of conversion or building through daily operations. We bring you strategic marketing efforts, ongoing learning and development opportunities, as well as a hands-on partnership with a franchise operations director, who will be your main point of contact. We prioritize responsiveness with our franchisees, guided by our motto of “Genuine Relationships. Real Results.” The team that is with you pre- and post-opening will be the same team offering ongoing support. This allows you to leverage hands-on help throughout the entire Red Roof journey for your economy hotel franchise.

A regional training manager will complete on-site training with you during your opening week to ensure your team is set up for success. All regional training managers are experienced in franchise operations and adapt training to the specific needs of each franchise partner. The average training is four days with additional post-conversion support. This post-conversion training program consists of virtual training sessions with a dedicated trainer and a library of on-demand content to train new owners and managers about Red Roof’s systems and processes.Following your on-site training, Red Roof offers a mix of virtual training sessions with your trainer and an on-demand content library to train owners, managers and team members on Red Roof’s systems and processes. The library, known as RED Academy, allows you to take charge of your learning and development with courses to help strengthen skills, enhance the guest experience and support professional and personal growth.

Our team will work hands-on with you to get your property ready for opening as swiftly as possible. Our design, construction and procurement team is available to help build out renovation budgets and timelines. This team creates property improvement plans, renderings and more — all at no cost to you. Our vendor network has been vetted and approved to provide franchisees with the highest-quality products and services – from branded linens to coffee cups and everything in between. Qualified vendors offer prices at or below the competition and have the distribution capabilities for our entire portfolio, not just for a single region. This helps drive consistency across our 715 (and growing!) properties nationwide. Our vendors have a strong reputation for product and service quality and offer warranties that can be collected upon, if needed. Our procurement platform has been value engineered to the cutting edge. We’re on that fine line where cost meets quality and longevity.

Each Red Roof hotel needs to fit within brand standards and have a cohesive look. This is mutually beneficial for the Red Roof brand, as well as for our franchisees who benefit from Red Roof’s brand recognition. Unique features of the property can be discussed with our design, construction and procurement team, which works hands-on with each property. If you’re interested in retaining your property’s name and other customized features, you might want to explore becoming part of Red Roof’s soft brand, The Red Collection. Ask your development director if your property and market align with The Red Collection’s strategy.

Red Roof has the most cost-effective structure for owners in the economy segment. New-build/conversion affordability ranges from $4k to $113k per key. Total costs depend on numerous factors, including whether a property is being converted or built; if it is a conversion, how many improvements are needed to meet Red Roof brand standards; and how large the property is. Also, in addition to the costs involved in building or converting a property, there are franchising costs per key, plus additional fees involved in a franchise agreement. Your development director can work directly with you to price out estimates and provide insight for startup costs.

Congratulations! Welcome to the Red Roof family of hotels. We are thrilled you’re on the team. The next step will be working with the design and construction team to build a property improvement plan to align the property with Red Roof’s brand standards. Timelines and requirements vary depending on the amount of work needed to bring a property into compliance with Red Roof brand standards – but our team of professionals will help guide you every step of the way.

Red Roof is 100% committed to supporting your success as a franchisee. Our properties are designed for efficiency, both in building/conversion and daily operations. Our vendor relationships help maximize your savings. Our technological capabilities work to streamline hotel operations, enhance guest communications, and support a fast and efficient reservation system. Contact us today to learn more. And be sure to ask about our consistently impressive RevPAR indexes, from a company of “Genuine Relationships. Real Results.”

Please reach out directly to our Chief Development Officer Matt Hostetler to learn more about non-U.S. Red Roof franchise opportunities.

Contact us! We’ll share our collection of new-build prototypes, all designed for operational efficiency and guest satisfaction in the franchise lodging business. Reach out to the development director assigned to your region to learn more.