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Rewards that lead to retention.

Because satisfied guests are returning guests.

With close to 6 million members, RediRewards attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate. But how do franchisees benefit? Almost 30% of our stays come from RediRewards members.*

It’s the richest — and simplest — program for loyal guests (and least expensive for franchisees): Members get 10 RediRewards points for each dollar spent and can redeem those points for free nights. To make it even better, we have the lowest systemwide points requirement in the industry. 

*As of Nov. 1, 2025, HomeTowne Studios by Red Roof no longer participates in the RediRewards program for earning and redeeming points. Members can continue to earn and redeem points at Red Roof Inn, Red Roof PLUS+ and The Red Collection, and online for gift cards and merchandise.

Additional MEMBER benefits include:

Member
Exclusive Rates
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Complimentary bottled water during their stay
Special rates
on PREMIUM Rooms
at Red Roof PLUS+® & The Red Collection® locations
Members save up
to 20% when they book the Member Exclusives Advance Purchase Rate
Advance notice of special promotions and offers​
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Learn more about economy hotel franchise opportunities with Red Roof.
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