HomeTowne Studios by Red Roof ®

Presenting an exciting new build extended stay option from one of the most iconic brands in the lodging industry.

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We've brought everything we've learned over the past 45+ years to create the premiere extended stay opportunity. 

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Extended-stay is the fastest-growing category in the lodging industry and currently accounts for 8.6 percent of the U.S. lodging supply. Having the essentials of home and a competitive rate for a longer stay appeals to business and leisure travelers.

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The timing is also perfect for franchisees looking for a superior flag.  According to the Highland Report, extended-stay hotels have weathered the impact of the COVID-19 pandemic better than the hotel industry as a whole across all performance metrics.* HomeTowne Studios by Red Roof® performed particularly well during the pandemic and continues to post consistently high RevPAR performance. 

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Forbes recently reported on the success of HomeTowne Studios.  You can read the article here.

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* 2020 Highland Report 

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Enjoy the many advantages of doing business with Red Roof.

From day one, our professionals help with design, construction, revenue management, and staff training. You’ll also have access to Red Roof’s distribution channels, preferential pricing with OTAs, a national business-to-business sales force, and RediBill®, a centralized Direct Billing option that meets consumer demands and improves cash flow for properties.

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And your guests will win, too. They’ll earn and redeem points toward free nights with Red Roof’s RediRewards®—the richest-in-class loyalty program used by over 4 million members. That’s all in addition to our award-winning marketing department, a dedicated website with fastest in-class mobile first technology, and much more.