Red Roof brings franchisees a smart way to invest in a high-demand hospitality category: economy extended stay. HomeTowne Studios by Red Roof(r) elevates the extended stay experience for guests – and our new operations-centric prototype makes this the ideal franchise lodging business for owners.
Our new prototype is all about function, style and defining the segment.
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Benefit from Red Roof Perks
Enjoy the many advantages of doing business with Red Roof. From day one, our professionals help with design, construction, revenue management, and staff training. You’ll also have access to Red Roof’s distribution channels, preferential pricing with OTAs, a national business-to-business sales force, and RediBill®, a centralized direct-billing option that meets consumer demands and improves cash flow for properties.
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Looking to Convert an Existing Hotel?
Conversion opportunities abound with both Red Roof and HomeTowne Studios brands. In the right market, dual branding, combining the brand strength of Red Roof with the success and resiliency of the extended-stay market in one property, could be the perfect answer.
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Our Design and Construction team can work with you and your developer to determine if dual branding is appropriate for your location. They will also help develop building plans and a Property Improvement Plan for a successful conversion.