Presenting an exciting new build extended stay option from one of the most iconic brands in the lodging industry. We've brought everything we've learned over the past 45+ years to create the premiere extended stay opportunity.
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Our new prototype is all about function, style, and defining the segment.
*The Brand Contribution is the percentage of room revenue generated for the properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribution system (GDS), third party web sites and by RediRewards® members booked directly with Affiliate-owned properties operating for at least 1 full year, and all of calendar 2022 with any temporary closures being less than 90 days, 61 hotels.
Benefit from Red Roof Perks
Enjoy the many advantages of doing business with Red Roof. From day one, our professionals help with design, construction, revenue management, and staff training. You’ll also have access to Red Roof’s distribution channels, preferential pricing with OTAs, a national business-to-business sales force, and RediBill®, a centralized Direct Billing option that meets consumer demands and improves cash flow for properties.
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And your guests will win, too. They’ll earn and redeem points toward free nights with Red Roof’s RediRewards®—the richest-in-class loyalty program used by over 4 million members. That’s all in addition to our award-winning marketing department, a dedicated website with fastest in-class mobile first technology, and much more.
Looking to Convert an Existing Hotel?
Conversion opportunities abound with both Red Roof and HomeTowne Studios brands. In the right market, dual branding, combining the brand strength of Red Roof with the success and resiliency of the extended-stay market in one property, could be the perfect answer.
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Our Design and Construction team can work with you and your developer to determine if dual branding is appropriate for your location. They will also help develop building plans and a Property Improvement Plan (PIP) for a successful conversion.