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Red Roof brings franchisees a smart way to invest in a high-demand hospitality category: economy extended stay. HomeTowne Studios by Red Roof elevates the extended-stay experience for guests – and our new operations-centric prototype makes this the ideal franchise lodging business for owners.

Exterior of modern HomeTowne Studios with palm trees and covered entryway
HomeTowne Studios double queen room studio with shelf, dining table and chairs, kitchenette and flat-screen TV.

Our new prototype is all about function, style and defining the segment. 

HomeTowne Studios double queen room studio’s kitchenette with sink and microwave, dining table and chairs, closet area and flat-screen TV.
Hometown Studios is modern, cost effective and the new standard for operational efficiency
Graphic showing the extended-stay segment continues to outperform in demand and Revpar

Sources: STR/CoStar, The Highland Group

Explore our new-build prototype, designed to maximize your hospitality franchise investment.
For a better view, please click on "Expand."
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