Get Expert Support from Red Roof’s Dedicated Marketing Team
With a focus on digital channels, we meet our guests where they are—online—and it pays off.
Our proven combination of smart marketing tools and support ensures the Red Roof® brand has great customer retention. Redroof.com was fully redesigned to meet the needs of guests on smartphones and tablets, and our mobile-first approach generates faster search capability, with innovative features like first-to-market along a route planning.
Complemented with email marketing campaigns (over 120 million emails sent annually), exciting promotions, and national radio advertising, marketing generates over 60% “new to the brand” visitors to Redroof.com.
e-Marketing
Digital delivers, and Red Roof has the Internet covered—with targeted click-through ads appearing everywhere from CNN.com to Facebook.
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Banner ads with over 850 million annual digital impressions
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Impressive conversion rate (12%) and ADR ($85) sustained with e-commerce
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ROI on digital advertising is an incredible 13:1
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Over 120 million emails sent annually in system-wide and property-specific campaigns
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E-Marketing is measurable, cost effective and creates an emotional connection with our guests
Public Relations (PR) Support
An integral part of every marketing plan is free exposure and earned media from unique promotions and newsworthy events. Our engaging, fully integrated public relations campaigns keep the Red Roof message front and center for millions of consumers.
Red Roof works with its public relations partners and the media to keep the brand in front of the traveling public with tactics that include:
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Unique consumer promotions, like limited time 24-hour sales.
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Red Roof executives are popular contributors to local and national news media announcing Red Roof innovations and speaking at industry events.
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PR campaign generates almost 2.5 billion annual impressions ($30+ million in media value).
The New RedRoof.com
With more than 12 million visits annually, redroof.com is a big contributor to our brand visibility and bookings. In fact, nearly half of our direct advance reservations come through the website.
To make it even easier for customers, we redesigned our site to be simpler, streamlined, responsive, and mobile-first. “Tap, tap, go” functionality, enhanced SEO, and first-to-market along a route features make it even easier for guests to map and plan their trips and stays at our properties while on redroof.com.
The Hotel Sales and Marketing Association (HSMAI) has honored redroof.com with 10 major digital awards including Best of Show: Digital Marketing. We also drive qualified traffic to our website with a strong multi-channel social media presence.
Local Marketing Support
We share objectives, and we help every property reach its full potential.
From your grand opening to being fully operational, our team helps you market your property every step of the way. We provide property-specific design services for print materials—like flyers and rack cards—and even help with billboards, transit advertising, and other local promotional needs.
Across all media channels, we work to ensure your message is heard in your market, and keep guests coming back. We also offer expert guidance for media proposals, recommendations, and execution. Another bonus? Brand compliant collateral design and creative services are free for franchisees!
Grand Opening Support
As you near the opening of your new or converted franchise, we’re here to help, celebrate the news, and build awareness of your location.
With our easy-to-implement Grand Opening plan, we support your success with press releases, mentions in newsletters and emails, sales support, announcements on redroof.com, and mentions across our social media channels.