Red Roof’s Marketing.
Reaching the right customers with the right message at the right time.
Red Roof is committed to driving traffic to your property — and we make this happen with targeted, award-winning marketing.
With a focus on digital channels, we meet our guests where they are — online — and it pays off. Our proven combination of smart marketing tools and deep digital expertise ensures the Red Roof brand succeeds in customer acquisition and retention.
Red Roof’s digital marketing puts our customers at the heart of our strategies.
We use an innovative, AI-powered marketing technology platform to target economy travelers across their digital journeys, from display advertising and social media ads to email marketing and our website. Our messaging consistently emphasizes the value, comfort and convenience that are hallmarks of our brand. That’s part of what makes us an ideal hospitality franchise investment for today’s owners.
Targeting for success.
Digital delivers, and Red Roof has the internet covered — with targeted ads appearing across search engines like Google and Bing and on major sites from CNN.com to Facebook and Instagram.
Supporting your story with public relations.
An integral part of every marketing plan is free exposure and earned media from unique promotions and newsworthy events. Our engaging, fully integrated public relations campaigns keep the Red Roof message front and center for millions of consumers.
Red Roof works with its public relations partners and the media to generate awareness with the traveling public, with tactics that include:
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Thought leadership editorials and interviews featuring Red Roof executives in local and national news media
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Announcements of Red Roof innovations, initiatives and unique consumer promotions
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Strategies and best counsel to protect and defend the brand in the event of an escalated incident
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PR campaigns generating 4 billion+ annual impressions
For bookings and engagement: redroof.com, microsites and the Red Roof app.
With more than 11 million visits annually, redroof.com is a big contributor to our brand visibility and bookings. In fact, our website produces nearly a quarter of Red Roof's online revenue. More than 30% of RediRewards Member Exclusives Rates bookings come from redroof.com.
Today’s travelers want to find information quickly and make a hotel booking easily. Our site has a fresh, modern look and intuitive navigation designed for the mobile user. Visitors can quickly search for available hotels, view locations and deals, or log into their RediRewards account, all with just a few taps. Speaking of RediRewards: redroof.com always offers the lowest available rate to our members and it's easier than ever to join, whether browsing the home page, learning about hotels, or even at checkout.
Our hotel microsites have been fully redesigned based on extensive user testing and the latest industry best practices. All the hotel and local area information guests are looking for is presented on one easy-to-read page. Photos and popular hotel amenities are front and center, the latest brand special offers showcase our great value and content has been optimized to help our guests find our hotels in Google.
Red Roof's mobile app continues to be one of the brand's fastest-growing direct booking channels. Loyal RediRewards members remain the app's largest user group, and following the launch of our enhanced guest app in 2025, app-generated revenue increased more than 65% year over year.
At Red Roof, our job is to help your property reach its full potential. From your grand opening to day-to-day operations, our team helps you market your property every step of the way. Our approved photography studios are ready to help showcase your property at its best. Brand-compliant collateral design and creative services are free for franchisees from our approved design agency, and we also provide property-specific design services for print materials — like flyers and rack cards — that you can use in your local marketing and sales efforts. Also on a local level, our search engine optimization team researches the top-searched keywords and area demand drivers to bring traffic to your hotel microsite. They also keep hotel business listings accurate and optimized across Google and other major search platforms.
Marketing support on a local level.
Support for grand openings.
As you near the opening of your new or converted franchise, we’re here to help, celebrate the news and build awareness of your location. With our easy-to-implement grand opening plan, we can support your success by building awareness and driving demand through press releases, newsletters, emails, social media, sales support and announcements on redroof.com.