Get Expert Support from Red Roof’s Dedicated Marketing Team
With a focus on digital channels, we meet our guests where they are—online—and it pays off.
Our proven combination of smart marketing tools and support ensures the Red Roof® brand has great customer retention. Redroof.com was fully redesigned to meet the needs of guests on smartphones and tablets, and our mobile-first approach generates faster search capability, with innovative features like first-to-market along a route planning.
Complemented with email marketing campaigns (over 120 million emails sent annually), exciting promotions, and national radio advertising, marketing generates over 60% “new to the brand” visitors to Redroof.com.
System-wide promotions—boosted by public relations efforts and email campaigns—keep consumer visibility high and drive occupancy, loyalty, retention, and RediRewards® membership.
Digital delivers, and Red Roof has the Internet covered—with targeted click-through ads appearing everywhere from CNN.com to Facebook.
Banner ads with over 850 million annual digital impressions
Impressive conversion rate (12%) and ADR ($85) sustained with e-commerce
ROI on digital advertising is an incredible 13:1
Over 120 million emails sent annually in system-wide and property-specific campaigns
E-Marketing is measurable, cost effective and creates an emotional connection with our guests
Public Relations (PR) Support
An integral part of every marketing plan is free exposure and earned media from unique promotions and newsworthy events. Our engaging, fully integrated public relations campaigns keep the Red Roof message front and center for millions of consumers.
Red Roof works with its public relations partners and the media to keep the brand in front of the traveling public with tactics that include:
Unique consumer promotions, like limited time 24-hour sales.
Red Roof executives are popular contributors to local and national news media announcing Red Roof innovations and speaking at industry events.
PR campaign generates almost 2.5 billion annual impressions ($30+ million in media value).