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Red Roof’s Marketing Reaches the Right Customers at the Right Time

With a focus on digital channels, we meet our guests where they are—online—and it pays off.

Our proven combination of smart marketing tools and deep digital expertise ensures the Red Roof® brand has great customer acquisition and retention. 

 

Roof’s digital marketing puts our customers at the heart of our strategies. We use an innovative, AI-powered marketing technology platform to target economy travelers across their digital journeys, from display advertising and social media ads to email marketing and our website. Our award-winning marketing emphasizes the value, comfort, and convenience that are hallmarks of our brand. 

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Digital Marketing

Digital delivers, and Red Roof has the Internet covered—with targeted ads appearing across search engines like Google and Bing and in major sites from CNN.com to Facebook and Instagram. We have a robust email marketing program and engage our followers on the top social media sites.

  • Digital ads with over 500 million impressions annually 

  • Over 135 million emails are sent annually, reaching RediRewards members and past guests, surpassing the previous 4 years of revenue generated via email

  • More than 1.3 million followers across Red Roof’s brand social media accounts on Facebook, TikTok, Instagram, and LinkedIn 

  • Red Roof’s brand sentiment is 75% positive on social media 

 

Public Relations Support

An integral part of every marketing plan is free exposure and earned media from unique promotions and newsworthy events. Our engaging, fully integrated public relations campaigns keep the Red Roof message front and center for millions of consumers.

Red Roof works with its public relations partners and the media to keep the brand in front of the traveling public with tactics that include:

  • Unique consumer promotions, like limited-time 24-hour sales.

  • Red Roof executives are popular contributors to local and national news media announcing Red Roof innovations and speaking at industry events.

  • PR campaign generates almost 2.5 billion annual impressions ($30+ million in media value).

 

RedRoof.com and the Red Roof App

 

With more than 12 million visits annually, redroof.com is a big contributor to our brand visibility and bookings. In fact, our website produces nearly a quarter of Red Roof's online revenue. More than 30% of RediRewards Member Exclusive Rate bookings come from redroof.com.

Today's travelers want to find information quickly and make a hotel booking easily. Our site has a fresh, modern look and intuitive navigation designed for the mobile user. Visitors can quickly search for available hotels, view locations and deals, or log in to their RediRewards account... all with just a few taps. Speaking of RediRewards: redroof.com always offers the lowest available rate to our members and it's easier than ever to join, whether browsing the home page, learning about hotels, or even at checkout.

Our hotel microsites have been fully redesigned based on extensive user testing and the latest industry best practices.  All the hotel & and local area information guests are looking for is presented on one easy-to-read page.  Photos and popular hotel amenities are front and center, the latest brand special offers show our great value, and content has been optimized to help our guests find our hotels in Google. 

Red Roof's mobile app is the brand's fastest-growing booking channel.  Loyal RediRewards members are the biggest user group, and in 2023, the app produced 60% more booked revenue than the prior year. 

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Local Marketing Support

We share objectives, and we help every property reach its full potential.

From your grand opening to being fully operational, our team helps you market your property every step of the way. Our approved photography studios are ready to shoot your hotel and help market your hotel looking its absolute best. Brand compliant collateral design and creative services are free for franchisees from our approved design agency, and we also provide property-specific design services for print materials—like flyers and rack cards—that you can use in your local marketing and sales efforts.  Our Search Engine Optimization team researches the top-searched keywords and area demand drivers to bring traffic to your hotel microsite and ensures your hotel business listings are up to date across vital sites including Google, Bing and Apple. 

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Grand Opening Support

As you near the opening of your new or converted franchise, we’re here to help, celebrate the news, and build awareness of your location.

With our easy-to-implement Grand Opening plan, we support your success with press releases, mentions in newsletters and emails, sales support, announcements on redroof.com, and mentions across our social media channels.

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